You've heard about the power of podcasting for your business, but where do you start?
Right here!
Hi, I'm Sarah Scott, and I want to be your podcast bestie! And I want to welcome you to BizCasters, the ultimate guide for business owners stepping into the world of podcasting.
My mission is to make podcasting understandable, accessible, and fruitful for your business.
We'll be talking to top podcasters, who will be sharing their magic formula for podcasting success and exploring tried and tested strategies for to leverage your show into your business.
Our goal? To transform your business one podcast episode at a time.
Be sure to join us in the BizCasters community so that you can meet up with other business podcasters, just like yourself.
Are you ready to become a bizcaster? The world of podcasting awaits you subscribe to bizcasters now and make podcasting work for your business!
Why Your Podcast Isn’t Working (Even When You’re Doing Everything “Right”)
You’re consistent. You’re publishing. You’re doing everything “right”—but your podcast still isn’t moving the needle for your business. What gives?
In this episode of Bizcasters, I break down the 4 core areas every business podcast needs to get right if it’s going to generate real results: Content, Visibility, Monetization, and Strategy.
You’ll hear a real-world story of a 400-episode podcaster who hit a wall, and what we uncovered when we took a closer look.
If you’re ready to stop guessing and start growing, grab your free Profitable Podcast Scorecard. It’s quick, actionable, and includes bonus personalized feedback from me.
🎯 Take the scorecard (https://bizcasters-podcast-audit.scoreapp.com)
13 Apr 2025
How a Podcast Series Can Warm Leads Without the Sales Ick
Struggling to follow up after networking events or sales conversations? A limited podcast
series might be your secret weapon.
In this episode, I break down why most follow-up messages fall flat—and how a
podcast series can help you create connection, show your value, and make sales
easier (without ever feeling salesy).
You’ll hear creative examples from real podcasters and learn how to turn one
short series into your go-to asset for nurturing leads.
27 Oct 2024
Harnessing Podcast Series for Business Growth with Kerry Dobson
Want to have a podcast but not the pressure of weekly content creation?
Maybe you aren’t really looking to create a show – but want a better way to follow up with new connections or a more creative lead magnet.
Maybe you’d like a personalized approach to answering potential customer questions.
Or do you want a really unique way to reach out to your ideal clients that showcases your expertise and give them a deeper connection with you?
Then maybe you should consider a podcast series.
In this episode, I sit down with The Book Desserts host Kerry Dobson and we talk about how she has leveraged a 10-episode podcast series to accomplish all of that and more.
We also get some bonus insights into how Kerry is leveraging a private podcast as an alternative to your typical weekly newsletter and the benefits her business has seen from this strategy.
For anyone who thinks that podcasting is a burden but really loves the authenticity that having your voice lends to your content, this episode is for you!
Catch up with Kerry:
It’s never just the book that has the most impact- it’s what you do with it afterwards. Do you have a book or are writing a book and you know you want to support your audience in taking your ideas and applying it in their lives, businesses, relationships, or careers? One way you can do that is with a group program. You can help your readers to go deeper with your ideas and frameworks. They can try things out and get help and support from you and other readers while they do. If you think about the impact that you want to have, you want to go beyond the pages of your book using author-led groups, then this podcast is for you.
Connect with Kerry (https://www.jjdak.com)
The Books Desserts Podcast Series (https://TheBooksDessertsPodcastSeries)
Join her private podcast, The Great Group Revolution (https://app.helloaudio.fm/feed/441d3a0f-2a17-4328-8039-009fab06fd30/signup)
19 Sept 2024
Battling Imposter Syndrome - Strategies for Podcasters
Is your impostor syndrome holding you back from having the show you have always wanted in your business?
What if instead of seeing imposter syndrome as a negative, we looked at the feelings of impostor syndrome as a signal that we are growing and taking on new challenges.
The trick then becomes not to let imposter syndrome prevent us from taking the opportunities that are presented to us (or making those opportunities for ourselves).
So today I wanted to share with you some ways that you can first identify if you have imposter syndrome and then some ideas on how you start to battle those feelings so that you can keep growing and moving forward.
So lets dive in!
[00:58] Identifying Imposter Syndrome
[01:25] Common Signs of Imposter Syndrome
[03:18] Coping with Imposter Syndrome
[04:48] Practical Tips to Beat Imposter Syndrome
[06:45] Idea #1: Work with People You Deeply Trust
[09:58] Idea #2: Reframe Your Thoughts and Celebrating Wins
[11:25] Idea #3: Get Out of Your Own Head
[12:11] Idea #4: Implement Strategies for Your Type of Imposter Syndrome
[14:14] Idea #5: Normalize Failure in Your Process
[16:05] Talk to Me About Your Show Idea
[16:39] A Message of Encouragement for You
12 Sept 2024
Which Podcast Hosting Style Should You Use with Brooke Sellas
Let's Talk About Hosting Strategies for Your Podcast with Brooke Sellas of B Squared Media
When looking at ways to launch a podcast for your businesss many people will debate adding in a co-host to their show. So I just knew we needed to talk to Brooke Sellas of B Squared Media.
She has been the co-host of several successful shows (including Marketing Companion with Mark Schaefer (https://businessesgrow.com/podcast-the-marketing-companion-2/)) and was the solo host for Social Media Examiner’s Marketing Agency Show (https://bsquared.media/marketing-agency-show/).
I knew I wanted to talk to her about her different roles to give you insiders look at what its like to have a co-host and what its like to host a show for someone else brand.
We dive into her experiences, her advice on how to get started, how to find and handle guest and even how to best pitch for a guest spot on bigger shows. You'll learn why she says "Don't be like me!" and what she would like to see you do instead!
Its all wrapped up with a lot of laughs, the way a podcast show should be (in my humble opinion!)
Let me know what your top takeaway was.
[00:00] Things that changed since the recording
[01:52] Meet Brooke Sellas
[03:07] Brooke talks about being a co-host
[19:18] Brooke talks about being a solo host for someone else’s podcast
[26:51] Given her experience, does Brooke recommend co-hosting or having a solo show?
[27:48] How does Brooke recommend getting pass impostor syndrome?
[33:19] Brooke's Tips for leading a great interview
[34:59] Don't be afraid to say no to guests
[37:52] Brooke talks about finding the right guests for your podcast
[40:48] Our advice for pitching to be a podcast guest
[43:43] Connect with Brooke
Get all of the details on our website at https://sarahscottstudios.com/which-podcast-hosting-style-should-you-use/ (https://sarahscottstudios.com/which-podcast-hosting-style-should-you-use/)
29 Aug 2024
Effortless Strategies for Finding Podcast Guests with Sarah Scott
When I had the chance to interview Dorien Morin-van Dam (https://sarahscottstudios.com/003-the-live-show-podcast-advantage-dorien-morin-van-dam-on-real-time-podcasting/) about her podcasting strategies I KNEW that one of my questions was going to be "How do you continue to find amazing guests to be on your show week after week?"
I've been managing podcasts for almost three years now and I have seen the hurdles that comes when hosts are facing down a week without a guest ready to go. So what was the secret to her success?
She shares with me her strategies in the episode but I dive deeper into them here and offer my own insights into how I have been sourcing guests for my show as well.
I'll cover how to leverage your intake form, in-person networking, and cold outreach to fill your calendar with intentional and exciting guests. And we’ll discuss how to make it easy for potential guests to say yes to your invitation.
Let me know if any of these methods have worked for you! And if you have a different way of finding guests for your podcast, let me know I would love to share them!
Let's dive in!
[01:50] How To Leverage Your Current Guests to Find New Ones!
[03:30] In-Person Networking Strategies
[06:15] Cold Networking Tactics
[07:41] Reaching Back Out to Previous Guests
[08:24] Crafting the Perfect Guest Pitch
[11:38] Give Guests A Longer Time to Book With You
[13:13] Final Tips and Encouragement
Get all of the details in the show notes on my website at https://sarahscottstudios.com/004-effortless-strategies-for-finding-podcast-guests-with-sarah-scott/ (https://sarahscottstudios.com/004-effortless-strategies-for-finding-podcast-guests-with-sarah-scott/)
22 Aug 2024
Why Going Live is a Game Changer for Podcasting: Dorien Morin-van Dam Explains
In this episode, we dive deep into the art of live podcasting with Dorien, host of 'Strategy Talks.' We explore her unique approach to going live every week, the benefits she reaps from it, and how it adds accountability and consistency to her schedule. Dorien shares insights into her show's format, her guest selection process, and the tools she uses to run her live broadcasts smoothly. We also discuss the ROI of her podcast and how it has helped her secure speaking engagements and build visibility in her industry. Whether you're a seasoned podcaster or just starting out, this episode is packed with valuable tips and strategies to enhance your podcasting journey.
[00:42] Dorien's Unique Live Show Approach
[02:24] The Benefits of Going Live
[04:20] Handling Live Show Challenges
[05:39] Guest Preparation and Authentic Conversations
[09:11] Professional Impact and ROI
[09:49] Leveraging Social Media for Visibility
[16:41] How to Source Brilliant Guests
[22:52] Tools for Going Live, Scheduling and Content Repurposing
[27:53] The Importance of Consistency and Accountability
[32:12] Leveraging Live Shows for Visibility and Speaking Opportunities
[34:50] Advice for Starting Your Own Live Show
Get all of the resources in the show notes at https://sarahscottstudios.com/003-the-live-show-podcast-advantage-dorien-morin-van-dam-on-real-time-podcasting/ (https://sarahscottstudios.com/003-the-live-show-podcast-advantage-dorien-morin-van-dam-on-real-time-podcasting/)
15 Aug 2024
Get Your Podcast Launched: Content Ideas for Your Initial Episodes
After speaking with Diann Wingert (host of The Driven Woman Entrepreneur Podcast (https://www.diannwingertcoaching.com/podcast)), it occurred to me that one of the hardest parts of getting started with a podcast is coming up with format and content ideas for those initial episodes. And I had a few thoughts about how I think you can overcome them easily, and more importantly, quickly so you can stop overthinking your show and get started today!
[00:00] Overcoming Podcast Planning Paralysis: Tips to Get Started
[00:48] Overcoming the Planning Hurdle
[02:36] Deciding Your Content Style (Solo or Interview)
[04:26] Content Ideas for Solo Shows
[12:34] If we have to talk about interview styles - consider this first
[16:57] Blending Solo and Interview Formats
[18:24] Final Thoughts and Encouragement
8 Aug 2024
Overcome Fear and Procrastination and Get Your Podcast Launched with Diann Wingert
In this episode, I sit down with Diann to discuss her inspiring journey of launching and growing her podcast to 200 episodes. Diann shares her early struggles with overthinking and procrastination and how she finally overcame these hurdles with accountability (and it didn’t hurt that she had extensive blog content to kickstart her podcast.).
We talk about the challenges of podcasting, the importance of realistic expectations, and the need for experimentation and consistency.
Diann also emphasizes the power of finding and using your unique voice and shares insights on how her podcasting strategy has evolved over the years.
This conversation is a treasure trove of advice for anyone looking to start or sustain their own podcast.
00:00 Welcome Diann Wingert, Host of The Driven Woman Entrepreneur Podcast
00:50 The Cringy Origin Story
02:47 Overcoming Overthinking
03:36 Finding Accountability
06:45 Launching the Podcast
08:45 Evolving the Podcast Format
11:01 Experimenting with Podcast Formats
12:56 Adjusting Strategies and Overcoming Perfectionism
18:30 Overcoming Fear of Public Criticism
18:58 Embracing Your Unique Voice
22:46 The Power of Podcasting for Your Business
23:48 Effective Podcast Marketing Strategies
26:33 Guesting on Podcasts for Growth
31:04 Building Trust with Your Audience
32:32 Advice for Aspiring Podcasters
Get all of the details on our website at https://sarahscottstudios.com/overcome-fear-and-procrastination-and-get-your-podcast-launched-with-diann-wingert/
18 Jul 2024
Welcome to Bizcasters!
You've heard about the power of podcasting for your business, but where do you start?
Right here!
Hi, I'm Sarah Scott, your guide on this podcasting journey. And I want to welcome you to BizCasters, the ultimate guide for business owners stepping into the world of podcasting.
My mission is to make podcasting understandable, accessible, and fruitful for your business.
We'll be talking to top podcasters, who will be sharing their magic formula for podcasting success and exploring tried and tested strategies for to leverage your show into your business.
Our goal? To transform your business one podcast episode at a time.
Be sure to join us in the BizCasters community so that you can meet up with other business podcasters, just like yourself.
Are you ready to become a bizcaster? The world of podcasting awaits you subscribe to bizcasters now and make podcasting work for your business!
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