by Easton.Online
The Blackbelt Business Podcast is for martial arts school owners and managers. Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices. Most importantly, we'll help you get back to doing what you love. Visit Easton.Online for more.
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Publishing Since
7/29/2019
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June 19, 2026
<p>Building a great kids martial arts program requires more than one talented instructor. It requires systems, structure, and a deep bench of coaches who are prepared to deliver a consistent experience every day.</p> <p>In this episode of the Black Belt Business Podcast, Eliot Marshall sits down with Easton Kids Program Director Jordan Shipman to break down why coach-to-student ratios matter, how a lack of bench strength impacts retention, and why many schools mistakenly blame outside factors for declining programs instead of addressing internal problems.</p> <p>Eliot and Jordan also dive into Easton's process for recruiting, onboarding, and developing kids coaches, including the systems, training courses, and standards that help maintain consistency across multiple academies.</p> <p>They discuss the importance of always staying ahead of growth, creating a pipeline of future instructors, and ensuring every coach understands class structure, training philosophy, safety protocols, and student development.</p> <p>Whether you're struggling to find instructors, looking to improve your kids program, or trying to scale your academy without sacrificing quality, this episode provides a practical blueprint for building a stronger team and a better student experience.</p> <p>Watch or listen to the full podcast on our blog:</p> <p> https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!</p>
May 19, 2026
<p data-start="0" data-end="426">In this episode of the Black Belt Business Podcast, Eliot Marshall sits down with Easton Kids Program Director Jordan Shipman to dive deep into the structure behind a successful kids martial arts program.</p> <p data-start="0" data-end="426">In this episode, Eliot and Jordan cover everything from why class structure is everything, how Easton builds discipline and focus into every class, and why consistency and routine are critical for helping kids thrive on the mats.</p> <p data-start="0" data-end="426">They explore curriculum design and teaching submissions to 4-6 year olds, managing emotions, building confidence, and creating a training environment that develops both skill and character.</p> <p data-start="0" data-end="426">This episode is packed with practical insights for martial arts school owners looking to improve their kids programs, develop stronger culture, and create a structured experience that keeps students engaged while helping them grow both on and off the mats.</p> <p data-start="0" data-end="426">Watch or listen to the full podcast on our blog: <a href= "https://www.easton.online/blog/">https://www.easton.online/blog/</a></p> <p data-start="0" data-end="426">Visit https://www.easton.online to sign up for our mailing list!</p>
April 19, 2026
Host Eliot Cohen interviews Ian Lieberman, a business strategist, discussing how to engineer the critical first 90 days of student onboarding to foster long-term retention and confidence.
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Ian Lieberman
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Mike Tousignant
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The Blackbelt Business Podcast is for martial arts school owners and managers.
Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices.
Most importantly, we'll help you get back to doing what you love.
Visit Easton.Online for more.
This podcast updates weekly.
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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