Blame it on Marketing ™

About Blame it on Marketing ™

Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.

Publisher

Emma Davies and Ruta Sudmantaite

Category

business · business · business

Language

en

Explicit

Yes

First episode

7 Dec 2022

Latest episode

28 Sept 2026

Latest episodes

121 episodes in the feed.

1. 

   28 Sept 2026

   Are you actually marketing to your customers? | Episode 117 with Janis Thomas

   Are you actually marketing to your customers… or the customers you wish you had? 👀 In this episode of Blame It On Marketing, Emma and Ruta are joined by Janis Thomas to talk about one of marketing’s favourite delusions: thinking we know exactly who our customers are. Because apparently our customers are always younger, richer, more sophisticated and far more interested in our product than they actually are. Funny that. We get into: 🔥 Why businesses become delusional about their ideal...

2. 

   14 Sept 2026

   Stop Buying Leads: Why spending more stopped working | E116 with Steve Armenti

   What if spending more on marketing is actually making your marketing worse? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Steve Armenti, lifelong marketer and founder of twelth agency, to talk about the big B2B trap: more budget, more leads, more outbound, more tools… but somehow worse results. Steve has worked across agency, Google, DigitalOcean and now ABM, so he’s seen the demand gen machine from multiple sides — including the part where everyone realises the MQL ...

3. 

   2 Sept 2026

   What is Creativity in 2026 | E115 with Alyssia Smith & Phoebe Dunsmore

   Is creativity really about coming up with beautiful campaigns—or is it simply finding clever ways to solve difficult problems? In this special in-person episode, Emma and Ruta are joined by the team behind Technology for Marketing and eCommerce Expo to explore this year’s theme: Creative Intelligence in Action. We talk about what creativity actually looks like inside a modern marketing team, particularly when budgets are tight, workloads are growing and AI can produce almost anything at the c...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

3.7 / 5

3 ratings

Spotify

5.0 / 5

13 ratings

Contact Blame it on Marketing ™

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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