Neste novíssimo episódio, nossos magnéticos hosts conversam com a professora e pesquisadora Luana Kava sobre como os algoritmos funcionam e como eles podem alavancar (ou não) os conteúdos que a gente publica todos os dias nas nossas redes sociais.
E a gente anotou tudo pra você! Confira os links que foram comentados neste episódio:
Vinhos de bicicleta - https://www.youtube.com/channel/UCA4Wv8S_8MjVk8xw0VI0DsA (https://www.youtube.com/channel/UCA4Wv8S_8MjVk8xw0VI0DsA)
Ste Davies - https://www.stedavies.com/social-media-algorithms-guide/ (https://www.stedavies.com/social-media-algorithms-guide/)
O Dilema das Redes - https://www.netflix.com/br/title/81254224 (https://www.netflix.com/br/title/81254224)
TED Talk - Zeynep Tufekçi - https://www.ted.com/talks/zeynep_tufekci_we_re_building_a_dystopia_just_to_make_people_click_on_ads (https://www.ted.com/talks/zeynep_tufekci_we_re_building_a_dystopia_just_to_make_people_click_on_ads)
Contágio (Jonah Berger) - https://amzn.to/3vSmpTC (https://amzn.to/3vSmpTC)
As Redes Sociais (Raquel Recuero) - https://amzn.to/3g9q4Wr (https://amzn.to/3g9q4Wr)
A Era dos Dados - https://www.netflix.com/br/title/81031737 (https://www.netflix.com/br/title/81031737)
Siga a gente:
@luanakava
@botecomkt
@luisabwk
@gconter
5 May 2021
026 - Google Ads, Red Ale & Nômades Digitais
Neste novíssimo episódio, nossos estrogonóficos co-hosts conversam com o especialista em Google Ads e nômade digital Fernando Kanarski, falando diretamente da Turquia! Depois de dar o play, você vai descobrir que dá pra fazer muito mais coisas com o Google Ads e também vai entender melhor alguns dos detalhes que podem ajudar muito na sua estratégia de mídia paga.
Siga a gente em:
https://fdo.digital (https://fdo.digital)
@luisabwk
@gconter
@botecomkt
21 Apr 2021
025 - User Experience, Caipirinha & Maçanetas
EP 025 - User Experience, Caipirinha & Maçanetas
Neste vigésimo quinto episódio, nossos onipresentes co-hosts conversaram com o Vinícius Krause, Senior User Experience Designer na Freeletics, direto da Alemanha! O Krause contou para a gente algumas das premissas básicas sobre a experiência do usuário – o que vai muuito além das ferramentas do pacote Adobe ou do Figma.
Referências desse episódio:
O Design do Dia a Dia - Donald Norman (https://amzn.to/2QFpSFr) (https://amzn.to/2QFpSFr))
Learning to see - Oliver Reichenstein (https://ia.net/topics/learning-to-see) (https://ia.net/topics/learning-to-see))
UX Collective (https://uxdesign.cc/) (https://uxdesign.cc/))
UserTesting (https://www.usertesting.com/) (https://www.usertesting.com/))
HotJar (https://www.hotjar.com/) (https://www.hotjar.com/))
Curso - Product Design - Udacity (https://www.udacity.com/course/product-design--ud509) (https://www.udacity.com/course/product-design--ud509))
Fale com a gente:
viniciuskrause.com
https://www.linkedin.com/in/viniciuskrause/ (https://www.linkedin.com/in/viniciuskrause/)
https://instagram.com/botecomkt (https://instagram.com/botecomkt)
https://instagram.com/luisabwk (https://instagram.com/luisabwk)
https://instagram.com/gconter (https://instagram.com/gconter)
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