Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk
Branding for Breweries
Claim This Podcastby The Brand Weaver
5.0(2 reviews)
63 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
41
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality70
Social0
YouTube0
Engagement32
Podcast Overview
Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk
Language
🇺🇲
Publishing Since
1/31/2025
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41
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality70
Social0
YouTube0
Engagement32
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Recent Episodes
June 10, 2026
Why Your Brewery Isn't Making As Much Money As You Think | Chris Farmand
<p>Most breweries don't have a sales problem.</p><p>They have a profit problem.</p><p>In this episode of Branding for Breweries, Tim Weaver is joined by Chris Farmand, Founder of Small Batch Standard, one of North America's leading brewery finance and benchmarking specialists.</p><p>Drawing on data from more than 500 breweries across the US and Canada, Chris shares the biggest mistakes brewery owners make when it comes to profitability and reveals where breweries are leaving money on the table.</p><p>From taproom pricing and staff training to events, merchandise, food offerings and local distribution, this episode explores the practical changes that can dramatically improve brewery profitability without brewing a single extra pint.</p><p>If you're a brewery owner looking to increase margins, improve taproom performance and build a more sustainable business, this episode is packed with actionable advice.</p><p><strong>IN THIS EPISODE</strong></p><ul><li>Why profitable breweries think differently</li><li>The hidden profit leaks hurting brewery growth</li><li>Why pricing is the biggest lever in your business</li><li>How staff can dramatically increase taproom sales</li><li>The surprising impact of food on beer sales</li><li>Why merchandise is often under utilised</li><li>How to use distribution to drive taproom traffic</li><li>Building a brewery that runs like a business</li></ul><p><strong>ABOUT CHRIS FARMAND</strong></p><p>Chris Farmand is the Founder of Small Batch Standard, a specialist brewery accounting, tax and benchmarking consultancy. Over the last fifteen years, Chris and his team have worked with hundreds of breweries across North America, helping them improve profitability, understand their numbers and build stronger businesses.</p><p>Follow Branding for Breweries for weekly conversations helping brewery owners build stronger brands, attract more drinkers and grow more profitable breweries.</p><p><br></p><p><strong>USEFUL LINKS</strong></p><p>🍺 From Tim and Branding for Breweries</p><p>Sign up to the Branding for Breweries newsletter<br><a href="https://thebrandweaver.co.uk/brewery-newsletter" target="_blank" rel="ugc noopener noreferrer">https://thebrandweaver.co.uk/brewery-newsletter</a></p><p>Buy the Branding for Breweries book<br><a href="https://amzn.eu/d/00WWplaD" target="_blank" rel="ugc noopener noreferrer">https://amzn.eu/d/00WWplaD</a></p><p>Follow Branding for Breweries on Instagram<br><a href="https://www.instagram.com/BRANDINGFORBREWERIES" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/BRANDINGFORBREWERIES</a></p><p>Connect with Tim on LinkedIn<br><a href="https://www.linkedin.com/in/thebrandweaver/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/thebrandweaver/</a></p><p>📊 Chris Farmand and Small Batch Standard</p><p>Visit Small Batch Standard<br><a href="https://sbstandard.com/" target="_blank" rel="ugc noopener noreferrer">https://sbstandard.com/</a></p><p>Connect with Chris Farmand on LinkedIn<br><a href="https://www.linkedin.com/in/chrisfarmand/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/chrisfarmand/</a></p><p>Follow Small Batch Standard on LinkedIn<br><a href="https://www.linkedin.com/company/small-batch-standard/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/small-batch-standard/</a></p><p>Watch Small Batch Standard on YouTube<br><a href="https://www.youtube.com/@sbstandard" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@sbstandard</a></p><p>Contact Chris<br><a href="mailto:chris@sbstandard.com" target="_blank" rel="ugc noopener noreferrer">chris@sbstandard.com</a></p><p>Free Listener Profit Strategy Call</p><p><a href="https://sbstandard.com/profit-strategy-call-brand-weaver/" target="_blank" rel="noopener noreferer">https://sbstandard.com/profit-strategy-call-brand-weaver/</a></p>
May 20, 2026
How To Create A Brand That Sells More Beer
<p>In this special episode of Branding for Breweries, the full Brand Weaver Collective deliver their sell out BeerX presentation:</p><p>How To Build A Brand That Sells More Beer.</p><p>Together, the team breaks down the three essential pillars every brewery needs to grow in today’s crowded beer market:</p><p>• Brand Strategy• Identity Design• Marketing</p><p>The episode explores:</p><p>• Why great beer alone is no longer enough• How breweries get distracted by “shiny object syndrome”• Why strategy is the foundation of every successful brand• How design acts as a signal to attract the right drinkers• The role culture now plays in brewery branding• Why consistency matters more than ever• How to turn marketing activity into real momentum• The opportunities and dangers of AI for breweries• Why alignment between strategy, design and marketing changes everything</p><p>Featuring:• Tim Weaver• Harrie Kelly• Matty McMullen• Jack Coomber</p><p>If you want your brewery brand to stand out, attract the right audience and ultimately sell more beer, this episode is packed with practical advice you can implement immediately.</p><p>Follow Branding for Breweries for more conversations on brewery branding, marketing and growth.</p><p>Keywords<br>brewery branding, brewery marketing, beer brand strategy, craft beer marketing, brewery design, brewery identity, brewery business growth, indie beer branding, brewery social media, branding for breweries</p>
April 29, 2026
Why Busy Breweries Don’t Always Grow
<p>Why are so many breweries busy… but not actually growing?</p><p>In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Gareth Turner to unpack one of the biggest challenges facing brewery owners today.</p><p>You are working hard.<br>You are doing loads.<br>But the results are not matching the effort.</p><p>Gareth shares insights from working with major brands like Heineken and Weetabix, and breaks down how those same principles apply to independent breweries.</p><p>We cover:</p><p>• Why being busy is not the same as being effective• The real reason breweries struggle to grow• How to focus your marketing on what actually matters• The importance of understanding your drinker• The “easy to think of, easy to find, easy to buy” framework• Why availability beats awareness for most breweries• How to prioritise the right activities• Why doing more is often the wrong answer• How to use simple data without big budgets</p><p>If you feel like your brewery is doing everything but not moving forward, this episode will help you refocus and start making progress.</p><p>Follow Branding for Breweries for more practical advice on growing your brewery, building a better brand and selling more beer.</p><p>Keywords<br>brewery marketing strategy, beer brand growth, brewery business advice, brand strategy for breweries, marketing focus, brewery growth tips, beer marketing, independent brewery strategy, brand positioning, brewery sales growth</p>
63 total episodes available
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- What is Branding for Breweries?
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This podcast updates daily.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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