Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk
Branding for Breweries
Claim This Podcastby The Brand Weaver
5.0(3 reviews)
68 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
41
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality70
Social0
YouTube0
Engagement32
Podcast Overview
Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk
Language
🇺🇲
Publishing Since
1/31/2025
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41
Podcast Authority
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Quality70
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Engagement32
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Recent Episodes
July 22, 2026
How To Avoid Costly Beer Label Mistakes | The Portman Group Explained
<p><strong>Creating a standout beer brand is hard enough.</strong></p><p>Having to redesign it after launch because it breaches industry regulations is even harder.</p><p>In this episode of Branding for Breweries, Tim Weaver is joined by Matt Lambert and Laura Demorais from the Portman Group to demystify one of the UK's most misunderstood organisations and explain how breweries can confidently launch new beers without falling foul of the Code of Practice.</p><p>From can labels and pump clips to beer names, illustrations, point of sale material and marketing campaigns, Matt and Laura explain exactly what the Portman Group looks for, the most common mistakes breweries make and how producers can use the completely free advisory service to avoid costly redesigns before products ever reach the shelf.</p><p>If you've ever wondered where the line is between creative branding and regulatory compliance, this conversation provides practical guidance every brewery owner, designer and marketer should hear.</p><p><strong>In This Episode</strong></p><p>• What the Portman Group actually does</p><p>• Why so many breweries misunderstand the complaints process</p><p>• The free advisory service every brewery should be using</p><p>• Common beer label mistakes</p><p>• Designing packaging that remains compliant</p><p>• How complaints are assessed</p><p>• The truth about under-18 appeal</p><p>• Naming beers without creating problems</p><p>• Pump clips, point of sale and brewery marketing</p><p>• Practical advice before launching your next beer</p><p><strong>About The Guests</strong></p><p>Matt Lambert is Chief Executive of the Portman Group, the UK's self-regulatory body for alcohol marketing, promotion and sponsorship.</p><p>Laura Willoughby leads the Portman Group's Advisory Service, helping breweries, cider makers, wineries and distillers launch products that comply with the Code of Practice while retaining strong commercial branding.</p><p>Together they provide practical support, confidential advice and education to producers across the UK drinks industry.</p><p><br></p><p><strong>Show Notes</strong></p><p>Learn more about The Portman Group</p><p>The Advisory Service: <a href="https://www.portmangroup.org.uk/advice/" target="_blank" rel="ugc noopener noreferrer">https://www.portmangroup.org.uk/advice/</a></p><p>The complaints process: <a href="https://www.portmangroup.org.uk/advice/" target="_blank" rel="ugc noopener noreferrer">https://www.portmangroup.org.uk/complaints/</a></p><p>The Code of Practice: <a href="https://www.portmangroup.org.uk/codes-of-practice/" target="_blank" rel="ugc noopener noreferrer">https://www.portmangroup.org.uk/codes-of-practice/</a></p><p>The Independent Complaints Panel: <a href="https://www.portmangroup.org.uk/panel/" target="_blank" rel="ugc noopener noreferrer">https://www.portmangroup.org.uk/panel/</a></p><p>Previous decisions: <a href="https://www.portmangroup.org.uk/icp/" target="_blank" rel="ugc noopener noreferrer">https://www.portmangroup.org.uk/icp/</a></p><p><br></p><p>Connect with Tim Weaver</p><p>Website</p><p><a href="https://www.thebrandweaver.co.uk" target="_blank" rel="ugc noopener noreferrer">https://www.thebrandweaver.co.uk</a></p><p>Free Brewery Newsletter</p><p><a href="https://www.thebrandweaver.co.uk/brewery-newsletter" target="_blank" rel="ugc noopener noreferrer">https://www.thebrandweaver.co.uk/brewery-newsletter</a></p><p>LinkedIn</p><p><a href="https://www.linkedin.com/in/timweaverbrand/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/timweaverbrand/</a></p><p>Instagram</p><p><a href="https://www.instagram.com/thebrandweaver/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/thebrandweaver/</a></p><p>Listen to more Branding for Breweries episodes on Spotify, Apple Podcasts and YouTube.</p><p><br></p><p><strong>Proudly Supported By Charles Faram</strong></p><p>This episode of Branding for Breweries is proudly supported by Charles Faram.</p><p>For over 160 years, Charles Faram has been supplying and developing the best quality hops from around the world to help brewers create great beer. Grower owned and brewer focused, they're dedicated to helping breweries of all sizes brew exceptional beer.</p><p>Find out more at:</p><p><a href="https://www.charlesfaram.com" target="_blank" rel="ugc noopener noreferrer">https://www.charlesfaram.com</a></p>
July 15, 2026
How To Name Your Beer So It Stands Out And Sells | Mike Gertz
<p><strong>A great beer name can stop someone in their tracks.</strong></p><p>A bad one can disappear into a sea of thousands of other beers.</p><p>In this episode of Branding for Breweries, Tim Weaver is joined by Mike Gertz, former Creative Director at Rhinegeist Brewery, one of the 20 largest craft breweries in the United States, to explore the strategy behind naming beers that people remember, talk about and buy.</p><p>With more breweries than ever competing for attention, simply finding an available name is no longer enough. Mike shares the framework Rhinegeist used to create memorable beer names, build successful product families, avoid costly legal pitfalls and create brands that connect with drinkers.</p><p>Whether you're launching your first core range or your hundredth seasonal release, this conversation is packed with practical advice to help you develop stronger beer names that support your wider brewery brand.</p><p><strong>In This Episode</strong></p><p>• Why naming beer is harder than ever</p><p>• The ingredients of a memorable beer name</p><p>• Building beer names that fit your brewery brand</p><p>• When to prioritise creativity versus clarity</p><p>• Creating beer name families that strengthen your portfolio</p><p>• How consumer psychology influences naming decisions</p><p>• Avoiding trademark and legal headaches</p><p>• Testing beer names before launch</p><p>• Why shorter names usually perform better</p><p>• A practical framework for naming your next beer</p><p><strong>About Mike Gertz</strong></p><p>Mike Gertz is the former Creative Director at Rhinegeist Brewery, one of America's largest independent craft breweries. During his time there he helped shape one of the industry's most recognisable brand portfolios, developing naming strategies, brand systems and creative campaigns that supported over 100,000 barrels of annual production.</p><p>Mike now works independently, helping breweries and consumer brands build stronger identities through strategic creativity, naming and brand development.</p><p><strong>Show Notes</strong></p><p>Connect with Mike Gertz</p><p>Instagram:<br><a href="https://www.instagram.com/gertzml/">https://www.instagram.com/gertzml/</a></p><p>LinkedIn:<br><a href="https://www.linkedin.com/in/mikegertz/">https://www.linkedin.com/in/mikegertz/</a></p><p><br></p><p>Connect with Tim Weaver</p><p>Website:<br><a href="https://www.thebrandweaver.co.uk">https://www.thebrandweaver.co.uk</a></p><p>Free Brewery Newsletter:<br><a href="https://www.thebrandweaver.co.uk/brewery-newsletter">https://www.thebrandweaver.co.uk/brewery-newsletter</a></p><p>LinkedIn:<br><a href="https://www.linkedin.com/in/timweaverbrand/">https://www.linkedin.com/in/timweaverbrand/</a></p><p>Instagram:<br><a href="https://www.instagram.com/thebrandweaver/">https://www.instagram.com/thebrandweaver/</a></p><p>Explore the full Branding for Breweries podcast archive on Spotify, Apple Podcasts and YouTube for more practical conversations with the brightest minds in beer branding, brewery marketing and business growth.</p><p><br></p><p><strong>Proudly Supported By Charles Faram</strong></p><p>This episode of Branding for Breweries is proudly supported by Charles Faram.</p><p>For over 160 years, Charles Faram has been supplying and developing the best quality hops from around the world to help brewers create great beer. Grower owned and brewer focused, they're dedicated to helping breweries of all sizes brew exceptional beer.</p><p>Find out more at:<br><a href="https://www.charlesfaram.com">https://www.charlesfaram.com</a></p><p><br></p>
July 8, 2026
How Do You Know If Your Beer Is Actually Good Enough? | Max Finnance
<p>Your mates love your beer.</p><p>Your regulars say it's fantastic.</p><p>But how do you know if your beer is actually good enough?</p><p>In this episode of Branding for Breweries, Tim Weaver is joined by Max Finnance, Master Cicerone, BJCP Grand Master Judge, Pommelier and beverage quality consultant, to explore one of the most important and least discussed topics in brewing: beer quality.</p><p>Drawing on years of experience working with breweries, judges and beverage brands across North America, Max shares how breweries can assess quality more honestly, why sensory training matters, what separates good beer from great beer, and the common mistakes that prevent breweries from improving.</p><p>The conversation covers beer competitions, quality control systems, off flavours, sensory panels, consistency, homebrewing versus commercial brewing, and why great branding can only carry bad beer so far.</p><p>Whether you're planning to open a brewery, running a small brewery today or simply want to improve your beer quality programme, this episode is packed with practical advice.</p><p><strong>In This Episode</strong></p><p>• Why friends and family aren't the best beer judges</p><p>• The role of beer competitions in quality improvement</p><p>• Common beer flaws breweries miss</p><p>• Building an effective quality programme</p><p>• Sensory training and tasting panels</p><p>• Why consistency matters more than most brewers realise</p><p>• Homebrew versus commercial brewing</p><p>• The biggest mistakes breweries make when entering competitions</p><p>• Can branding overcome poor beer quality?</p><p>• When a batch should be dumped</p><p><strong>About Max Finnance</strong></p><p>Max Finnance is a Master Cicerone, BJCP Grand Master Judge, Pommelier, Certified Specialist of Spirits and independent beverage consultant. He has worked with breweries, cider producers and beverage brands across North America, helping improve quality systems, sensory programmes, product development and staff training.</p><p>Follow Branding for Breweries for weekly conversations helping brewery owners build stronger brands, attract more drinkers and grow more profitable breweries.</p><p><br></p><p><strong>Show Notes</strong></p><p>Max Finnance</p><p>Instagram:<br><a href="https://www.instagram.com/maxfinnance">https://www.instagram.com/maxfinnance/</a></p><p>LinkedIn:<br><a href="https://www.linkedin.com/in/maxfinnance">https://www.linkedin.com/in/max-finnance/</a></p><p>Email:<br><a href="mailto:max@maxbevconsulting.com">max@maxbevconsulting.com</a><strong></strong></p><p><strong>Want more brewery branding, marketing and growth insights?</strong></p><p>Sign up to the Branding for Breweries newsletter:<br><a href="https://thebrandweaver.co.uk/brewery-newsletter">https://thebrandweaver.co.uk/brewery-newsletter</a></p><p>And explore the full back catalogue of Branding for Breweries on Spotify, Apple Podcasts, YouTube and your favourite podcast platform.</p><p><br></p>
68 total episodes available
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This podcast updates daily.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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