Bring Your Product Idea to Life

About Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

Publisher

Vicki Weinberg

Category

business · business

Language

en

Explicit

No

First episode

11 Mar 2020

Latest episode

30 Oct 2026

Latest episodes

404 episodes in the feed.

1. 

   30 Oct 2026

   Seven things to check before Christmas (wherever you sell) with Vicki

   Christmas is getting closer, and if you sell physical products, I'm guessing you've already got quite a lot on your plate! Whether you're selling on Amazon, your own website or elsewhere, this is such a busy time of year. And when you're juggling orders, stock, marketing and everything else, it's surprisingly easy for something important to slip through the cracks. That's why I've put together a practical Christmas checklist for product sellers, with seven things I'd recommend checking before the festive shopping season gets into full swing. I'm sharing a real example of a brand I worked with whose Amazon advertising wasn't performing as expected, and how a few changes made a big difference. It's a good reminder that even when everything looks fine on the surface, there might be something worth taking another look at. We'll also talk about making sure you've got enough stock, checking your Christmas offers are actually working, planning your last order dates and helping customers see your products as gifts. Most of these tips apply wherever you sell, although I've included some specific things to look out for if you're an Amazon seller. And because I know you probably haven't got hours to spare right now, I'll also share the two things I'd prioritise if you only have time to check a couple of things. If you're looking for a manageable Christmas checklist for product sellers that will help you feel a little more prepared for the weeks ahead, I hope this short episode is useful. Want some support with Amazon? Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners. Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting (https://calendly.com/vickiweinberg/new-meeting) LET’S CONNECT Follow me on YouTube (https://www.youtube.com/@VickiWeinberg) Find me on Instagram (https://www.instagram.com/vickiweinberguk/) Work with me (http://www.vickiweinberg.com/) Buy My Book: Bring Your Product Idea To Life (https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&sprefix=bring+your+pro%2Caps%2C74&sr=8-1) If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support (https://bring-your-product-idea.captivate.fm/support) Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership (https://bring-your-product-idea.captivate.fm/amazonmadeeasy) Want some free Amazon support? Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners. Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting Amazon Sellers Support & Connect (https://bring-your-product-idea.captivate.fm/connect)

2. 

   23 Oct 2026

   Testing Amazon's new AI tools for sellers with Vicki

   Have you noticed the new AI tools appearing in Amazon Seller Central and wondered what they actually do, or whether they're worth using? In this episode, I'm testing two of the latest Amazon AI tools for sellers, Seller Assistant and Canvas, to see how useful they really are when you're running an Amazon business. I'll admit that when I first opened them, I wasn't quite sure where to start. And as someone who works in Seller Central every day, I thought that if I was finding them a little overwhelming, other sellers might be feeling the same. So I spent some time trying both tools in real seller accounts, asking questions, looking at account recommendations and exploring the performance reports they produce. I'm sharing what I found useful, what surprised me and where I think the tools still have some limitations. Some of the results were genuinely helpful, while others raised questions about how much Amazon really understands the businesses it's making recommendations for. I'll also explain where to find Seller Assistant and Canvas, how they differ, and what I'd suggest trying first if you want to explore them yourself. If you're curious about Amazon AI tools for sellers, but don't want to spend hours working out what they do, this episode will give you a practical look at what's available and help you decide whether they're worth adding to the way you manage your Amazon account. Want some support with Amazon? Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners. Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting (https://calendly.com/vickiweinberg/new-meeting) LET’S CONNECT Follow me on YouTube (https://www.youtube.com/@VickiWeinberg) Find me on Instagram (https://www.instagram.com/vickiweinberguk/) Work with me (http://www.vickiweinberg.com/) Buy My Book: Bring Your Product Idea To Life (https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&sprefix=bring+your+pro%2Caps%2C74&sr=8-1) If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support (https://bring-your-product-idea.captivate.fm/support) Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership (https://bring-your-product-idea.captivate.fm/amazonmadeeasy) Want some free Amazon support? Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners. Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting Amazon Sellers Support & Connect (https://bring-your-product-idea.captivate.fm/connect)

3. 

   16 Oct 2026

   How to get into the press as a new brand, with Bianca Barratt

   Would you love to see your products featured in a magazine, newspaper or online publication, but have no idea how to make it happen? Or perhaps you've assumed you need to hire a PR agency before anyone will take your brand seriously? In this episode, I'm joined by Bianca Barratt, a journalist who has written for Forbes, Vogue, The Sunday Times and Cosmopolitan, and cofounder of Press Flow, to talk about how to get into the press as a new brand, even if you're doing your own PR. One of the things I found particularly interesting about this conversation is that getting press coverage isn't necessarily about having the biggest brand, the most exciting product launch or the best connections. It's about understanding what journalists are looking for and finding a story that their readers will genuinely be interested in. Bianca shares what makes a journalist pay attention to a product business, why your experience and knowledge as a founder could open up opportunities you hadn't considered, and how to approach journalists without feeling like you're just sending another sales email. We also get into some really practical questions. What should you include in a pitch? Should you send product samples? Is it worth following up if you don't hear back? And how far ahead should you be thinking about Christmas gift guides and other seasonal coverage? If you've been wondering how to get into the press as a new brand, but don't have the budget for a PR agency, I think you'll find this conversation really encouraging. Bianca makes the process feel much more approachable and shares plenty of advice you can start putting into practice yourself. Whether you're preparing to launch your first product or you've been selling for a while and want more people to discover your brand, this episode is a great place to start. Find Bianca here: Website: https://www.pressflow.io/ (https://www.pressflow.io/) Instagram: https://www.instagram.com/thisispressflow/ (https://www.instagram.com/thisispressflow/) Personal IG: https://www.instagram.com/bianca_barratt/ (https://www.instagram.com/bianca_barratt/) LinkedIn: https://www.linkedin.com/in/bianca-barratt-media-pr/ (https://www.linkedin.com/in/bianca-barratt-media-pr/) Episode chapters Timestamps based on the 38 minute 28 second recording 00:00 Meet Bianca Barratt and her journalism background 01:22 What makes a journalist notice a new product brand? 03:44 Finding the right audience for your product 05:09 How to find different press angles for your brand 09:03 Using your expertise and founder story to attract coverage 12:24 What makes a compelling pitch to a journalist? 16:52 Making your story relevant right now 20:13 How to get press coverage without hiring a PR agency 23:30 What to include in your pitch email 27:18 Why journalists might respond to an old pitch 29:20 Following up with journalists 31:11 Should you send product samples? 33:18 When to pitch for Christmas gift guides 35:07 Common mistakes that stop brands getting featured 36:48 Bianca's number one piece of advice for getting press coverage Want some support with Amazon? Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners. Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting (https://calendly.com/vickiweinberg/new-meeting) LET’S CONNECT Follow me on YouTube (https://www.youtube.com/@VickiWeinberg) Find me on Instagram (https://www.instagram.com/vickiweinberguk/) Work with me (http://www.vickiweinberg.com/) Buy My Book: Bring Your Product Idea To Life (https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&sprefix=bring+your+pro%2Caps%2C74&sr=8-1) If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support (https://bring-your-product-idea.captivate.fm/support) Mentioned in this episode: Want some free Amazon support? Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners. Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting Amazon Sellers Support & Connect (https://bring-your-product-idea.captivate.fm/connect) Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership (https://bring-your-product-idea.captivate.fm/amazonmadeeasy)

Who has been a guest on Bring Your Product Idea to Life

Names identified in recent episode analyses. Showing up to five guests.

• Jason Harvey
• Christabel Biella
• Lisa Whalley-Smith
• Holly Stafford-Smith
• Daniel Poll

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

21,812

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 85 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

88

Social presence

94

YouTube

76

Engagement

81

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