Brian Roberts, CEO of Synergy Wealth Solutions, is a passionate leader for one of the largest MassMutual firms in the Midwest. He leads with compassion to motivate, empower, and inspire high performers. In each episode Brian will be sitting down with some exceptional individuals to talk about their passions and the incredible things that they do.
Our guests are made up of the most passionate speakers and thought leaders across the country, and their stories will inspire you to do more and be the best version of yourself.
Sal Frisella joins the Brian Roberts Podcast at 1st Phorm headquarters in St. Louis for a conversation about leadership, company culture, family, discipline and building a meaningful legacy. Sal explains why he wants to be remembered not merely as a successful businessman, but as a great man, husband, father, friend and leader.
Timestamps:
3:16 - Leadership only works by example
7:38 - Changing yourself before changing the world
9:16 - What championship cultures have in common
10:38 - Why work-life balance is not 50/50
15:21 - Sal's daily routine as a businessman, father and husband
21:39 - Working with Andy Frisella
25:44 - Mike Matheny's influence as a mentor
30:23 - The message Sal wants his children to hear
34:32 - Rapid-fire questions
37:09 - The legacy Sal Frisella wants to leave
6 Aug 2026
#6 - John Ruhlin
Brian marks the two-year anniversary of the passing of his close friend, John Ruhlin. They dive deep into the philosophy of "Giftology", the art of using strategic, thoughtful gifting to build powerful, long-term business and personal relationships.
John shares his story from baling hay on a farmhouse in Ohio to becoming the number-one sales representative in Cutco history.
Timestamps:
2:30 – From Ohio Farm to Cutco: John's blue-collar roots and learning grit.
3:16 – The Lightning Bulb Moment: Pitching his girlfriend's father and uncovering the secret to referrals.
6:55 – ROI vs. ROR (Return on Relationship): Why business is a relationship game, not a transaction game.
11:07 – The Brooks Brothers Story: Spending personal income to create an unforgettable experience for a mentor.
14:30 – The Golden Rules of Gifting: Why you should never put your logo on a gift or send gifts during the holidays.
24:45 – The Giftology System: Overcoming execution challenges and accessing the full blueprint.
6 Jul 2026
#5 - Craig Berube
In this episode, we sit down with Craig Berube, the Stanley Cup-winning head coach of the St. Louis Blues, to discuss the evolution of leadership in the NHL and the "ordinary people doing extraordinary things" mindset that fueled the 2019 championship run.
Timestamps:
1:05 – How NHL Leadership Has Changed
03:47 – Building Trust
06:56 – Transitioning from Player to Coach
08:58 – Winning the Stanley Cup
10:50 – The Binnington Effect
12:38 – Learning to Win in Boston
13:26 – Why "Team First" Culture Starts at the Top
14:49 – Two Things You Can Control
16:05 – Practice Fights and Lessons from Mike Keenan
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