Social media success looks different for everyone — which means there are plenty of roads to help you get there! In Buffer Chat, we dive deep with top creators, influencers, and social media experts who’ve made the journey, finding their way to building impactful online presences. From LinkedIn to YouTube, TikTok to Threads, we’ll talk content that converts views to follows, strategies that stick, routes to monetization, and more. A must-listen show for creators, entrepreneurs, and anyone looking to level up their social media presence.
How I Went from Inconsistent Creator to Building a Community on Threads — Brandon Green
Can you really grow a meaningful following without a social strategy? Brandon Green did — by showing up consistently, staying authentic, and embracing his “no-plan” plan.
In this episode of Buffer Chat: The Podcast, Kirsti talks to Brandon Green — Buffer Product Manager by day, musician by night — about how he built a community of musicians on Threads (and sold over $1,500 worth of music in the process).
🎧 What you’ll learn:
→ How Brandon grew from 0 to 2,000+ engaged followers on Threads
→ Why consistency (not strategy) was the key to audience growth
→ The creative power of showing up without overthinking it→ How he applies product thinking to independent music marketing
→ Why Threads felt like home when other platforms didn’t
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🔗 Links + Resources:
🎶 Listen to Brandon’s music (Kid Lightbulbs) on Bandcamp → (https://creators.spotify.com/pod/dashboard/episode/e31rl5o/kidlightbulbs.bandcamp.com/)
🎶 Listen on Spotify → (https://open.spotify.com/artist/4LFyzvKhOt0KBANGmFBhtu)🧵 Follow Brandon on Threads → (threads.net/@kidlightbulbs)
📚 Read: How Posting Consistently Impacts Engagement → (https://buffer.com/resources/consistent-posting-study/?utm_campaign=bufferchat&utm_medium=video&utm_source=youtube&utm_term=bufferchat_brandon)
🛠️ Learn more about Buffer’s Streaks + Goals tools → (https://buffer.com/resources/introducing-goals-recommended-posting-times/?utm_campaign=bufferchat&utm_medium=video&utm_source=youtube&utm_term=bufferchat_brandon)
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🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE (https://buffer.com)► Join the Buffer community (https://buffer.com/community)⸻ 👀 Find us on socialLinkedIn (https://linkedin.com/company/bufferapp)Instagram (https://www.instagram.com/buffer)Threads (https://www.threads.net/@buffer)Bluesky (https://bsky.app/profile/buffer.com)TikTok (https://www.tiktok.com/@bufferapp)Facebook (https://facebook.com/bufferapp)Mastodon (https://mastodon.world/@buffer)
14 Mar 2025
How AI Can Help Creators Work Smarter – Tami Oladipo
Can AI actually make content creation easier? In this episode of Buffer Chat: The Podcast, LinkedIn Creator and Buffer Content Writer Tami Oladipo talks AI as a tool — not a crutch.
From saving time on content repurposing to making it easier to post consistently, AI can help creators work smarter — when used right.
📌 What you’ll learn:
→ The real reason AI-assisted posts see higher engagement
→ How AI can help you stay consistent without losing authenticity
→ The best AI tools for writing, video editing, and data analysis
→ The biggest mistake creators make when using AI
Whether you’re skeptical or already using AI in your process, this episode is packed with insights on finding the right balance.
🔗 Links + resources:
📊 Buffer’s AI vs. Human Content Study → (https://buff.ly/ddtba42 )
📚 How Posting Consistently Impacts Engagement → (https://buff.ly/twhqGGi )
🛠️ Best AI Tools for Content Creators → (https://buff.ly/3anM8YC )
Follow Tami for more AI and LinkedIn insights:
✨ LinkedIn → (https://www.linkedin.com/in/tamilore-o/)
✨ TikTok → (https://www.tiktok.com/@tripleotami?lang=en)
28 Feb 2025
'Making 6 Figures on TikTok Doesn't Take Millions of Followers' — Tiffany Yu
Monetizing on TikTok, you say? Tiffany Yu has done that — and then some.
The author, founder, and disability advocate has made more than $160K on TikTok and even landed her own book deal — all without millions of followers.
In this episode of Buffer Chat, Tiffany walks us through her journey of growth and monetization and shares tips for creators who want to do the same.
► You will learn:
→ Why you don’t need a massive following to land brand partnerships
→ How to find your niche and grow authentically
→ The power of series-based content and why consistency beats virality
→ How to make money on TikTok (beyond brand deals)
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► Links & resources:
📖 Read Tiffany’s article on the Buffer blog (https://buff.ly/3Dko4u4 ):
📚 Check out Tiffany’s book, The Anti-Ableist Manifesto (https://buff.ly/41mzmGc )
🎥 Follow Tiffany on TikTok (https://buff.ly/4imqast )
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🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE: https://buffer.com► Join the Buffer community: https://buffer.com/community---- 👀 Find us on socialLinkedIn: https://linkedin.com/company/bufferappInstagram: https://www.instagram.com/bufferThreads: https://www.threads.net/@bufferBluesky: https://bsky.app/profile/buffer.comTikTok: https://www.tiktok.com/@bufferappFacebook: https://facebook.com/bufferappMastodon: https://mastodon.world/@buffer
10 Jan 2025
How to Grow Your Following on LinkedIn — According to LinkedIn's Head of Scaled Programs
The time to start building your following on LinkedIn is now!
In this episode of Buffer Chat, host Kirsti Lang sits down with Callie Schweitzer, Head of Scaled Programs at LinkedIn, to explore how to become a LinkedIn creator in 2025 — straight from the source.
Callie shares expert advice on growing your audience, building an authentic personal brand, and making the most of LinkedIn’s evolving features. Whether you're a beginner dipping your toe into LinkedIn content or an experienced creator looking to take things to the next level, this conversation is packed with practical takeaways and inspiring insights.
What you’ll learn:
► Where to start on LinkedIn as a complete beginner
► How to level up as an intermediate creator
► Some ideas of how to lean into LinkedIn video if you're camera-shy
► How companies are empowering "corporate social employees" to become brand ambassadors.
► The place of text-based content on LinkedIn
► Callie's top tip for success within the LinkedIn algorithm
► Some social media trend predictions for 2025
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✨ Follow Callie on LinkedIn: / callieschweitzer (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWV1MlJFV1g1RmJGM3dqckNEeHZZNFBZcUdVd3xBQ3Jtc0ttQUNDZzhBODRuMjlUOU5uVk01elVrUDVHYmJ4VFgtSnFOcDZfOTczTld0V3gyN2JTYm1YVWlacjYtOHl2c1N6dWVZOFVqUDBQQ2s4aHFHOTh0SGoyZGJSZkI4V1I5R252aUdwNWQxTDIyZm1vVWJhRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcallieschweitzer%2F&v=XCS5EZP9bd0)
---
📚 More resources for LinkedIn success:
► The Best Time to Post on LinkedIn to Boost Your Following + Engagement → https://buff.ly/4agdDEa (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3VFWUZ3MVNyWF8yX0hWUVVhV1VqNkppLTUzZ3xBQ3Jtc0tuYTNZaGdEOXd2LWxaMl9tY2FKVFNQMUhLRVFtQXFGdWJqRXNZNW5neGZDMHZielZycEFZMmxrZ2RCbHVENjZpaFpnTDVfcDdqeldQZ0c2NWUwSnB3aWJ2ZHpTTXZVZWxzY3oyVXJCZEZpZjdpZ1M2Yw&q=https%3A%2F%2Fbuff.ly%2F4agdDEa&v=XCS5EZP9bd0)
► LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team → https://buff.ly/40coPwD (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3l4SkxFaGtMQ0NfX05BRkl2b1cxT0hNTkZod3xBQ3Jtc0ttWFBaX3l3Qjk3X1VsYl9pMGdweElHeUowWnpFbVB5TmVDbmQyU0F5cTF5Z3RuTy1Tb0tnM0lOYl9zdllJYW1PZkh2LWpkeEZkWlNrYTB1OFh5bDRzY0xTVTZyYTR0VzFPdExKbnJtaERra1dheGxJSQ&q=https%3A%2F%2Fbuff.ly%2F40coPwD&v=XCS5EZP9bd0)
► 20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out) → https://buff.ly/4aen5aM (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazRFenA0b0Y1d2E2aEc0RnVOYzVWaVlqWGVfQXxBQ3Jtc0trdnJhd296NG1JclgyZERTS0UxSjBWMDFRQkdHQUc2NDMybWs5MGZqUm9wR29CRUJmeHp2d0tBMldNdnNqbmhkOXpoV0toUEQ3ZHB6TzdzRUdIRkVuSk5tb2VhNXIyUnAzanFITFhNVVRLaDFSc0NENA&q=https%3A%2F%2Fbuff.ly%2F4aen5aM&v=XCS5EZP9bd0)
19 Dec 2024
Bluesky's Rose Wang on Subscriptions, Creator Monetization, and More
Buffer co-host Kirsti Lang explores the decentralized platform Bluesky with COO Rose Wang, uncovering its unique features, monetization strategies, and benefits for creators.
13 Dec 2024
Which Social Platforms Should You Be On as a Creator? — with Lindsey Gamble
Kirsti Lang chats with influencer marketing consultant Lindsey Gamble about selecting the ideal social media platform for creators, marketers, and small business owners based on their unique skills, audience, and goals.
29 Nov 2024
How to Build Your Personal Brand as a Social Media Pro (+ Why You Should) — With Jayde Powell
Social media strategist and creator Jayde Powell shares her journey building a personal brand, earning $30,000 in LinkedIn sponsorships, and unlocking opportunities for social media professionals.
15 Nov 2024
My Creator Tool Stack: Productivity Tips + Tools for Consistency with Anna Burgess Yang
Anna Burgess Yang, a solopreneur and content marketing expert, unpacks the tools and strategies that help her maintain a consistent and efficient social media presence.
Whether you're a creator, a social media marketer, or a small business owner, Anna’s insights on productivity and her favorite tools will help you streamline your workflow and get more done in less time.
With tips on content planning, automation, and staying organized, this episode is packed with practical advice to keep your content creation game strong.
Listen in for tips on:
🏗️ Building a content stockpile: How Anna manages to have 400+ posts ready to go.
⏰ Timeblocking tips: Structuring your week for client work, personal content, and admin tasks.
🤖 Using automations: From Zapier to ChatGPT, learn the processes Anna relies on to generate content ideas and repurpose posts across platforms.
🚀 Maximizing productivity: Why time blocking and setting up systems can help you achieve more with less stress.
🛠 Essential tools: From Trello and Buffer to voice memos and Fireflies.ai, discover Anna’s go-to tools for every step of content creation.
✅ Building consistency: Why maintaining a content cadence is easier once you’ve built up your ‘content muscle’ and workflow habits.
Don’t miss this episode if you're looking to create content more consistently and efficiently. Anna’s methods are a game-changer for those juggling multiple roles and responsibilities.
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✨ Anna's website: https://annabyang.com/
✨ Anna on LinkedIn: https://www.linkedin.com/in/annabyang/
📚 Anna's Guide to Creating Content Consistently: https://annabyang.medium.com/how-to-produce-content-consistently-as-a-solopreneur-538163f30364
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If you enjoyed this episode, be sure to subscribe and check out our upcoming chats with other inspiring creators.
1 Nov 2024
How To Find Your Niche as a Creator — With Gigi Robinson
How do you define your niche as a creator? Full-time creator Gigi Robinson has hundreds of thousands of followers across platforms — and some unique ideas on niches.
In this episode, host Kirsti Lang dives into the evolution of Gigi’s journey from a high school photographer to a powerhouse creator with a thriving online presence — and business.
Gigi has a unique approach to creator niches: treating her brand like a “solar system,” with her core identity at the center and various passions orbiting around it.
Hear how she blended chronic illness activism, lifestyle content, and her personal brand to build a loyal audience— and how you can find (and grow) your own niche without boxing yourself in.
Listen in for tips on:
🎯 Experimenting early to discover your true niche
🛠️ Building a media company mindset and treating your brand like a business
💡 Choosing the right platform (hello, Instagram!) and why LinkedIn might surprise you
💼 Gigi’s best advice for creating content as a new creator or small business
Whether you’re a budding creator or a brand looking to make waves, Gigi’s insights are here to guide you on crafting a presence that’s flexible, focused, and impactful.
Join us for a fun, insightful conversation on how to navigate — and thrive — in the ever-evolving creator economy.
✨ Gigi on Instagram: instagram.com/itsgigirobinson
✨ Gigi on TikTok: tiktok.com/@itsgigirobinson
✨ Gigi on LinkedIn: linkedin.com/in/gigirobinson
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,615,341
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
9
Social presence
0
YouTube
93
Engagement
32
Contact Buffer Chat: The Podcast
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