Build Your Boss Brand is where business strategy meets identity, energy, and evolution.
Hosted by Tracey Nguyen — CEO, mom, and brand strategist behind BOWO Creative — this podcast is for the woman building her empire from the inside out.
You’ll hear unfiltered conversations about branding, marketing, motherhood, and mindset — plus real behind-the-scenes moments from women who are creating impact in their own industries (some while raising little humans too).
If you’ve ever outgrown an old version of yourself or felt ready to rebuild your brand from a deeper place, this space is for you.
Because your brand isn’t just how you show up — it’s who you’re becoming.
Why Only 12% of Women Ever Break Six Figures in Business with Shelagh Cummins
Shelagh Cummins walked into her bank asking for a $10,000 loan. Her company had been profitable and over six figures for years, growing 30% year over year. The banker asked whether her husband would co-sign. Then whether her dad would. Nobody asked about her mother, who was, in fact, her only investor. That moment is why she built a lending company for women. In this episode of Build Your Boss Brand, I sit down with my own business coach, Shelagh Cummins, founder of The Road to Seven and Ro...
17 Jan 2026
Your Gut Is Smarter Than Your Fear with Joan Huang @aglowbyjoan
What if trusting your gut is the reason some people succeed faster than others? In this episode, award-winning makeup artist & beauty influencer Joan Huang shares how intuition shaped her career. In this episode of Build Your Boss Brand, I sit down with award-winning makeup artist and beauty influencer Joan Huang to talk about the power of trusting your gut, saying yes before you’re ready, and building a career by leaning into opportunity instead of fear. Joan shares her journey of ...
5 Dec 2025
Rebranding Yourself After Birth: The Identity Shift No One Talks About
Have you ever filmed content but didn’t recognize the woman on camera? In this episode, Tracey opens up about the identity shift that happens after becoming a mom — the rebrand no one talks about. If you're a momtrepreneur, content creator, or new parent trying to rediscover who you are, this episode will feel like a breath of truth. Becoming a parent changes everything — especially when you are the face of your brand. In this powerful episode, Tracey breaks down what rebranding yourself afte...
19 Nov 2025
“I’m Coming Back to Buy the Building”… and She Did — The Lisa Dinh Story
In this episode of Build Your Boss Brand, I sit down with Toronto’s top stylist and global hair artist Lisa Dinh, who opens up about the moment she was almost forced out of her commercial space… and the full-circle moment where she returned as the owner of the entire property. Lisa shares: ✨ How she went from 18-year-old beauty school graduate to international hair brand ✨ The near-eviction that became the biggest turning point in her business ✨ What it really takes to build a team, lead a s...
11 Nov 2025
A New Chapter — Rebuilding My Brand, My Identity, and My Voice
Welcome to the first episode of Build Your Boss Brand — a podcast for women who are building their business, identity, and impact from the inside out. In this heartfelt solo episode, Tracey Nguyen (CEO, mom, and founder of BOWO Creative) shares the behind-the-scenes of what led her to start over — and the lessons she learned about growth, identity, and letting go of things that no longer fit. You’ll hear Tracey talk about: The moment she realized she had outgrown her old podcast and needed to...
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