In this inaugural episode, Will Pate breaks down the seismic shifts reshaping digital marketing and what's still working in 2025.
Will explores three fundamental changes: AI-generated content flooding the market, algorithm shifts driving inauthentic content, and the collapse of traditional SEO.
Despite these challenges, three strategies still deliver: performance marketing through targeted ads, influencer partnerships, and entrepreneur marketing.
Will also shares the personal story behind Climate Jobs, his new service helping climate companies scale their impact through better hiring.
11 Jan 2024
Layoffs, Workplace Personality tests, Burnout Symptoms, Burnout and Remote Work
Dr. Dayna Lee-Baggley is a workplace psychologist, expert in acceptance and commitment therapy, researcher and author.
Dr. Dayna discusses emotional responses and coping strategies after being laid off, the importance of maintaining a balance between work and personal life, the limitations of personality tests in the workplace, symptoms and prevention of burnout, the challenges and benefits of remote work, and strategies for managing health and fitness as a remote worker. In this episode, Dr. Dayna and Will discuss the importance of creating a wind down routine for better sleep. They emphasize the need for a transition period between activities and sleep to allow the brain to relax. They also discuss the types of activities that can help with the wind down process, such as reading light and non-activating material or watching repetitive TV shows.
Chapters
00:00: Intro
00:23: Emotional Responses to Being Laid Off
03:43 Unhealthy Responses to Being Laid Off
06:01 Maintaining Healthy Habits After Being Laid Off
08:02 Healthy Ways to Cope After Being Laid Off
09:19 Success in Work Life vs. Personal Life
12:00 Emotion-Based Coping Skills
13:04 The Price of Focusing Only on Work
14:23 Signs Your Work Life is Affecting Your Personal Life
17:42 Personality Tests in the Workplace
19:36 Scientific Community's View on Personality Tests
21:13 Harmful Effects of Unvalidated Personality Tests
24:58 Symptoms of Burnout
31:04 Remote Work Burnout
32:19 Is Remote Work for Everyone?
34:18 Personality Traits and Remote Work
37:41 Avoiding Burnout as a Remote Worker
39:35 Managing Health and Fitness as a Remote Worker
42:21 The Missing Decompression Time in Remote Work
43:22 Creating a Wind Down Routine for Better Sleep
46:33 Using Repetitive TV Shows as Sleep Cues
24 Dec 2023
Holiday Stress, Family & Loneliness, Mental vs. Physical Health, 4 Day Workweek
Dr. Dayna is a workplace psychologist, expert in Acceptance and Commitment Therapy, researcher, and author. We discuss stress, family, and loneliness over the holidays, the connection between mental and physical health, and the surprising results of a four day workweek.
00:25 Holiday Stress
03:16 Family During Holidays
07:17 Loneliness During Holidays
17:08 Mental and Physical Health Connection
28:55 Four-Day Workweek
4 Dec 2023
Winter Blahs, Virus Season and Stress from Innovation with Psychologist Dr. Dayna
Dr. Dayna Lee-Baggley is a workplace psychologist, expert in acceptance and commitment therapy, researcher and author. She discusses the impact of winter on mental health, ways to support mental health during winter, the role of fun and joy, building resilience to illness, and managing stress and anxiety caused by the increasing pace of change. Additionally, Dr. Dayna talks about post-traumatic growth and the importance of maintaining a lucky mindset.
00:25 Effects of Winter on Mental Health
01:13 Supporting Mental Health During Winter
02:02 The Role of Joy
03:42 Building Resilience for Virus Season
05:15 Sleep and Stress Reduction
08:18 Planning for Illness During Cold and Flu Season
09:48 Effects of Innovation and Change on Mental Health
10:54 Building Resilience to Increasing Rate of Change
14:31 Post-Traumatic Growth and Radical Acceptance
15:26 The Lucky Mindset and Success
20 Nov 2023
Psychologist Dr. Dayna: Imposter Syndrome, Overcommitment, and Entrepreneur Burnout
Dr. Dayna Lee-Baggley is a workplace psychologist, expert in acceptance and commitment therapy, researcher and author. She shares her insights into understanding and addressing imposter syndrome, overcommitment, and entrepreneurial burnout. Dr. Dayna discusses why imposter syndrome is common especially among intelligent and driven individuals, what leads people to overcommit, and the signs and impacts of overcommitment. She also shares insightful ways to manage these complex phenomena in a sustainable and productive manner. We focus on the realities of entrepreneurship, and practical advice to avoid burnout and promote mental health.
00:00 Introduction and Welcome
00:18 Understanding Imposter Syndrome
03:17 Dealing with Imposter Syndrome
05:12 The Problem of Overcommitment
06:10 Recognizing and Managing Overcommitment
09:38 The Impact of Overcommitment
15:14 Entrepreneurship and Burnout
17:29 Avoiding Burnout as an Entrepreneur
19:47 Preventing Team Burnout
14 Nov 2023
Psychologist Dr. Dayna: Values, Working Mom Burnout, Men's Mental Health
Dr. Dayna Lee-Baggley is a registered psychologist and expert in Acceptance and Commitment Therapy. In this conversation, Dr. Dayna discusses the importance of understanding our core values and how they influence our actions. She provides practical guidance on how to clarify these values and incorporate them into daily life. Dr. Dana also discusses the challenges faced by working mothers and strategies for managing burnout. On Men's Mental Health Dr. Dayna offers actionable advice on encouraging and fostering mental health conversations among men.
Outline
00:01 The Importance of Values
01:24 Clarifying Your Values
02:22 Values in Decision Making
03:59 Overcoming Challenges in Pursuing Values
04:53 The Impact of Values on Motivation
06:19 The Struggle of Working Moms and Burnout
07:57 Strategies for Working Moms to Avoid Burnout
09:00 Men in Supporting Working Moms
12:07 Addressing Men's Mental Health Issues
13:57 Stigma Around Men's Mental Health
16:22 Encouraging Openness About Mental Health Among Men
31 Oct 2023
Psychologist Dr. Dayna: Stress, Burnout, Social Media, Israel/Palestine
Dr. Dayna Lee-Baggley is a registered psychologist and internationally recognized expert in Acceptance and Commitment Therapy.
Outline
00:00 - Intro
01:11 - ACT vs CBT
05:52 - Stepping out of the stress cycle of doom
9:39 - Healthy ways to use social media
26:17 - How companies can prevent burnout
41:07 - Key Performance Behaviors
47:37 - Managing emotions about conflict in the Middle East
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