A media buyer by day, host Matt Lady is building a Direct to Consumer (DTC) clothing brand, and in each episode, shares his experience as he builds the brand, Civitas, from the ground up with no prior brand building and operating experience.
A week away from launch, everything is starting to fall into place. But this doesn't mean everything is going perfectly, and Civitas founder Matt Lady shares some mistakes he's made, and what that means for his new DTC T-shirt company.
1 Sept 2020
Product Arrives, Launch Nears, Money Squeezes
As the launch date for Civitas comes closer and closer, media buyer turned DTC brand owner Matt Lady starts to feel the squeeze of freelancing and launching a business as his capital starts to dwindle. But the excitement is palpable as everything starts falling into place and the shirts finally arrive.
25 Aug 2020
The Motivation Behind the Brand
As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from scratch.
18 Aug 2020
Perfecting the Customer Experience
In this weeks episode, Matt continues to share his journey in perfecting the customer experience at Civitas, including the packaging experience, customer experience with shipping, and how to connect with the customer after they've received their t-shirt.
11 Aug 2020
Attention to Detail
Civitas founder Matt Lady continues to share his journey building a Direct To Consumer t-shirt company as Civitas approaches its launch. For the month of July, Matt found himself focusing on the details of the shipping and unboxing experience, as well as the best options for him as business owner to provide an exceptional experience for the customer. And he shares the excitement of landing his first bulk order customer, even before the company had officially launched.
4 Aug 2020
A Itch That Needed To Be Scratched
Matt Lady, a freelance media buyer, had an itch he needed to scratch. The result is Civitas, a Direct-to-Consumer graphic t-shirt company. In this first episode of the Building A DTC Brand Podcast, Matt will share what led him to wanting to start a brand, and the first few steps and stumbles he made in the journey to starting Civitas.
4 Aug 2020
Making Ideas Come To Life
Media buyer turned brand owner and operator continues sharing the vulnerabilities, struggles, and insecurities as he builds a brand new Direct-to-Consumer graphic t-shirt company, Civitas. In this second episode, Matt shares more about the different strategies he’s developed to launch the business, draw business into the business, and have product ready for the consumer. Matt also shares how he’s positioned Civitas (community in latin) will be a part of making the world a more equal and better place for people of color through mental health care.
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