What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
Social media for business growth | Lead Generation
Listen in to learn about one key element you need in your digital marketing strategy if you are looking to use social media to grow you business.
The difference between running an ad for brand visibility and lead generation is that
An ad for brand visibility is created to reach more people for them to become followers or to engage and like your content. While
An ad for lead generation is created to share an offer for people to buy into and encourage them to share their information. They give your business permission to contact them surrounding the offer they saw on social media through your social media ad. Ads for lead generation helps with visibility, while an ad for visibility may not help you get more leads.
Click here to be a guest (https://airtable.com/shretxw9UhE2eLigV) on this podcast.
Let's Connect on LinkedIn (https://www.linkedin.com/in/anesuchikumba/)
Let's Connect on Instagram (http://www.instagram.com/thecreatedcreative)
2 May 2024
Building a brand to commercialize Zimbabwean indigenous crops with Tracy Mapfumo
Listen in to this episode to learn about
- How Tracy Mapfumo started the award winning brand Eny's Treats
- What food innovation is
- Issues (and pointers) surrounding navigating the Zimbabwean agribusiness industry
____
Tracy Vongai Mapfumo is a food innovator and founder of Eny's Treats. Eny's Treats manufactures wholesome snacks for urban health-conscious consumers. Through the brand, Tracy is working to transform Zimbabwean food into competitive products.
Her work with indigenous plants has seen her also take on the role of a research consultant and trainer with a focus on under utilized indigenous plants that have commercial value. Holding a BSc in Agriculture: Crop Science, Tracy is also a Michigan State University Fellow who has won numerous awards including Best SME in the Women in Agribusiness Awards, Ndine Thaza Season 6 Winner, CBZ - YEP Start Up Business Winner2019, and UNDP Youth Connekt First Runner up 2019.
Follow Tracy's journey as she grows Eny's Treats! (https://www.linkedin.com/in/tracy-vongai-mapfumo-a87a9a112)
Click here to be a guest (https://airtable.com/shretxw9UhE2eLigV) on this podcast.
Let's Connect on LinkedIn (https://www.linkedin.com/in/anesuchikumba/)
Let's Connect on Instagram (http://www.instagram.com/thecreatedcreative)
27 Feb 2024
Monetizing Content on an African Storytelling Platform with Roland Byagaba (Muwado)
Listen to this episode to learn about:
- the journey in building Muwado an African storytelling platform for content creators to monetize their content
- The need for localized solutions tailored to the needs of Africans
- How Muwado went from being a personal blog to platform
_______________________
Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.
Connect with Roland on LinkedIn (https://ug.linkedin.com/in/niwaroll)
_________________________
Join Muwado here. (https://muwado.com/?v=31645929703e)
facebook.com/muwado (https://airtable.com/appia1ePySxYxyfXe/tblh8hkdvl2D1nR8D/viwoZvZn9q1NV23Ka/facebook.com/muwado)
instagram.com/muwado (https://airtable.com/appia1ePySxYxyfXe/tblh8hkdvl2D1nR8D/viwoZvZn9q1NV23Ka/instagram.com/muwado)
linkedin.com/company/4987695/ (https://airtable.com/appia1ePySxYxyfXe/tblh8hkdvl2D1nR8D/viwoZvZn9q1NV23Ka/linkedin.com/company/4987695/)
Click here to be a guest (https://airtable.com/shretxw9UhE2eLigV) on this podcast.
Let's Connect on LinkedIn (https://www.linkedin.com/in/anesuchikumba/)
Let's Connect on Instagram (http://www.instagram.com/thecreatedcreative)
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