Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (CCO) and Joni Juup (CDO) of Intentface, each episode brings in a practitioner who's building agentic products in production.
Guests range from SaaS leaders retrofitting agents into existing products to AI-native founders building agent-first from day one. We dig into agentic workflows, trust design, context engineering, and the hard UX and product decisions nobody talks about publicly. New episodes monthly.
#9 Garba Builds the Sales Hire, Not the Dashboard | Marcus Norrving
Every CRM is retrofitting agents into software that was never designed for them. Marcus Norrving (https://www.linkedin.com/in/marcusnorrving/) started Garba (https://garba.ai/) clean and still threw out his first six months of work.
Marcus (https://www.linkedin.com/in/marcusnorrving/) built his first company, Notified, in Malmö and sold it in 2019. He got back into sales software in late 2023, when note takers could summarize a single call but nothing connected the whole sales process. Garba (https://garba.ai/) is named after Martin Garbaczyk, a sales lead from Notified who ran the Stockholm office and told everyone exactly which deals they were wasting time on.
The product pulls meetings, emails and calls into one view of each deal, then runs agents on it for follow-ups, CRM updates and deal reviews. The first version was built like traditional SaaS, dashboard and all. They scrapped it for something that works inside Slack or Claude, wherever the seller already is. He wants every output traceable back to the emails and calls behind it, because nobody trusts what they cannot click back to.
About podcast:Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (https://www.linkedin.com/in/tapiohaaja/) (CCO) and Joni Juup (https://www.linkedin.com/in/jonim/)(CDO) of Intentface (https://www.intentface.com/). New episodes monthly.
4 Oct 2026
#8 Taito.ai Threw Away a Year of Work to Go Agent-Native | Juho Eräste
Most SaaS teams add an agent to the product they already have. Juho Eräste (https://www.linkedin.com/in/ikonenjuho/) and his co-founders threw away more than a year of work and rebuilt Taito.ai (https://taito.ai/) from scratch so the agent runs everything.
Juho (https://www.linkedin.com/in/ikonenjuho/) watched Smartly grow from 10 to 1,000 people before co-founding Taito as a performance management tool. After roughly 18 months, long sales cycles pushed the team toward building a full HRIS. In late 2025 he spent about a month prototyping against three gates: historical data queries, a real-time UI everywhere, and field-level permissions for humans and agents alike.
The team went all in on agentic coding, moved from OpenAI to Claude, and built a layer that can route to any model. Today you can sign up, connect Claude over MCP, and never open Taito's (https://taito.ai/) web UI again. His take: the agent should be able to control every part of the tool, settings included.
About podcast:
Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (https://www.linkedin.com/in/tapiohaaja/)(CCO) and Joni Juup (https://www.linkedin.com/in/jonim/) (CDO) of Intentface (https://www.intentface.com/). New episodes monthly.
31 Aug 2026
#7 ProductSense Automates the Evidence, Not the Decision | Arto Tolonen
Most product tools bolted AI onto what they already had. Arto Tolonen (https://www.linkedin.com/in/artotolonen/) built ProductSense (https://productsense.com/) with AI as the centerpiece, then drew a hard line: the system gathers the evidence, the human still makes the call.
Arto (https://www.linkedin.com/in/artotolonen/) spent 10 years in product at Smartly.io, ending as chief product officer while the company scaled past 100 million in ARR. He now runs ProductSense (https://productsense.com/) with a team of 5 and a 1.5 million euro pre-seed led by Peak.
The product ingests sales and support transcripts, customer discussions, market signals and product analytics into a knowledge graph, and every insight is one click from the raw source. Early on the analysis surfaced their own sales pitch as customer demand, which is why every prompt is now framed for product decisions.
He refuses to build public voting boards, and he refuses to hand the decision to an agent. His take: in B2B, product decisions are business decisions, and you should not give those to an AI anytime soon.
2 Aug 2026
#6 Zero Bets Agents Will Break the CRM Lock-In | Santtu Koivumäki
The CRM is the oldest category in SaaS, and its incumbents are still deciding where to inject AI into systems built over decades. Santtu Koivumäki (https://www.linkedin.com/in/54n2/) inherited all of their expectations and none of their code, then named the company after the number of clicks he wants left.
Santtu (https://www.linkedin.com/in/54n2/) and his co-founder left Smartly.io in 2022, after scaling it past 100 million in ARR onto a go-to-market stack of 15 tools with every team in its own silo. Thirteen months after ChatGPT launched, they flew to San Francisco with no network there and started cold DMing founders on LinkedIn. One of them said over coffee that he would build a zero click CRM, and the name stuck.
Two years in, Zero (https://zero.inc/)'s API and MCP do nearly everything the UI does, and its best fit customers come from HubSpot. His bet is that the switching cost moat falls once agents can read a legacy CRM's configuration and rebuild it elsewhere. The data migration is the easy part.
About podcast:Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (CCO) and Joni Juup (CDO) of Intentface. New episodes monthly.
2 Jul 2026
#5 Intentface's Build-First Method | Joni Juup
Most guests build one product and bet the company on it. Joni Juup (https://www.linkedin.com/in/jonim/) is the designer and developer who has helped a long list of SaaS companies build agentic experiences, and for one episode the show flips so the usual interviewer takes the guest chair.
Joni (https://www.linkedin.com/in/jonim/) has spent about twenty years in the field. Before ChatGPT, he was chaining language models together in a drag and drop playground and demoing it at Web Summit in 2022, roughly two months before ChatGPT launched. He also worked on machine learning solutions at Silo AI before co-founding Intentface.
Now he works as an AI development partner to SaaS companies like Vainu, Agileday, and Jobilla, coming in as a catalyst to ship working proof of concepts fast. His method is stupid simple by his own description. Picture the best possible outcome first, then walk back the steps to build it. His take is to focus on the problem, not the technology.
Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (https://www.linkedin.com/in/tapiohaaja/) (CCO) and Joni Juup (https://www.linkedin.com/in/jonim/) (CDO) of Intentface (https://www.intentface.com/). New episodes monthly.
9 Jun 2026
#4 AgileDay Beat Global Incumbents on One Deciding Factor: AI | Jaakko Hartikainen
The PSA software market is full of legacy platforms bolting AI onto decade-old code. Jaakko Hartikainen (https://www.linkedin.com/in/jaakkohartikainen/) built AgileDay (https://www.agileday.com/) AI-native from its 2022 founding, then raised 6.4 million euros on the bet that the models are already good enough and execution is the only thing left.
Jaakko (https://www.linkedin.com/in/jaakkohartikainen/) spent 20 years in consulting before founding AgileDay (https://www.agileday.com/) in 2022, designing the PSA platform to be AI-native from the data structure up. It now serves more than 70 customers across Europe and North America and runs over 10 agents inside the product, including one that reads an RFP and builds an optimal team in 60 seconds.
After raising 1.3 million euros in 2023, he closed a 6.4 million euro round from international VCs and has been winning competitive evaluations against global PSA incumbents where AI was the deciding factor. He even rebuilt the company strategy in a single week, with agents running iterations overnight and the team reviewing them at 7am. His take: the technology is already here, so you stop waiting for better models and you execute.
Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (https://www.linkedin.com/in/tapiohaaja/) (CCO) and Joni Juup (https://www.linkedin.com/in/jonim/) (CDO) of Intentface (https://www.intentface.com/). New episodes monthly.
15 May 2026
#3 Jobilla Bet the Company on Agents | Henri Nordström
Most SaaS leaders retrofit AI into what they already have. Henri Nordström (https://www.linkedin.com/in/henri-nordstrom/) rebuilt Jobilla (https://www.jobilla.com/) from scratch and stepped down as CEO to make it work.
Henri (https://www.linkedin.com/in/henri-nordstrom/) co-founded Jobilla (https://www.jobilla.com/) in 2016 and grew it into one of Finland's top 15 fastest-growing companies by 2023. Then the market turned. Last autumn he shipped AI Recruiter, and customers went from 42 at year-end to 360 by April. 75% of the company's code is now written by AI. His take: the vision has to come first. The technology eventually catches up.
Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (https://www.linkedin.com/in/tapiohaaja/) (CCO) and Joni Juup (https://www.linkedin.com/in/jonim/) (CDO) of Intentface (https://www.intentface.com/). New episodes monthly.
13 Apr 2026
#2 Vainu's Users Aren't People Anymore | Mikko Honkanen
Most SaaS companies are still debating where to add AI. Mikko Honkanen (https://www.linkedin.com/in/mikko-honkanen-195a3920/) already shipped three agents and is building the one that runs them all.
Mikko (https://www.linkedin.com/in/mikko-honkanen-195a3920/) co-founded Vainu (https://search.vainu.com/) in 2014, bootstrapped it to 15M+ ARR, and built a proprietary data engine covering 50 million pages of Nordic business documents. Now he's watching the product shift from humans browsing a UI to agents pulling data through APIs and MCPs. His take: the interface disappears, and the companies that move first with enterprises win.
Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (https://www.linkedin.com/in/tapiohaaja/) (CCO) and Joni Juup (https://www.linkedin.com/in/jonim/) (CDO) of Intentface (https://www.intentface.com/). New episodes monthly.
20 Mar 2026
#1 Luo Builds AI Agents for the Other 99% | Tuomas Rinta
Most people see the AI hype but have no idea where to start. Tuomas Rinta (https://www.linkedin.com/in/tuomasrinta/) is building Luo (https://luo.app/) to change that.
Tuomas spent over a decade in Silicon Valley tech leadership at Unity and Handshake. Now, with Luo, he's building an AI agent platform for knowledge workers who've never written a line of code. His take: the real bottleneck isn't the models, it's the experience.
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Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (https://www.linkedin.com/in/tapiohaaja/) (CCO) and Joni Juup (https://www.linkedin.com/in/jonim/)(CDO) of Intentface (https://www.intentface.com/). New episodes monthly.
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