BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
How To Humanise Your Brand With Tone Of Voice—Judith Rafferty
This time on BEB:
I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points:
Should we emphasise our quirks? > (4:12)
Is it tougher to get content ‘right’ nowadays? > (6:21)
Figuring out your ToV—a starting point > (23:06)
Judith's background:
Judith Rafferty is a commercially astute Copywriter who produces value rich income generating copy that connects using words that woo. Her mission is to help save bogged down business owners from getting headaches over content creation when they should be shining their unique brilliance on the world.
Show notes:
N/A
Where to find Lincoln & Perrin:
The Fruition Ventures website (https://fruitionventures.co.uk/ )
Judith on LinkedIn (https://www.linkedin.com/in/judith-rafferty/ )
Judith on Instagram (https://www.instagram.com/fruition.copywriting/)
Where to find Tony:
Find your focus with Creative Business Coaching (https://www.letsmarque.it/)
Stand out with Branding (https://www.letsmarque.it/branding)
Learn about branding with The Brand Digest (https://letsmarque.it/brand-digest/)
Tony on Twitter (https://twitter.com/letsmarque)
Tony on LinkedIn (https://www.linkedin.com/in/letsmarque/)
13 Apr 2021
Drop The Stock (Photos)—Lincoln Roth & Perrin Read
This week on BEB:
I'm joined by a couple of friendly faces from the local networking scene. Photographers Lincoln Roth and Perrin Read kindly took the time to tell us why we should opt for tailored photos over stock photography. Here were my three favourite talking points:
Is it important to keep things simple? > (11:57)
Is it ever ok to use stock photos? > (15:07)
How dressing well helps us in business... > (34:19)
Lincoln & Perrin's background:
Lincoln and Perrin own Roth Read Photography. They are professional photographers who help business owners drop their stock photos, and replace them with creative, authentic, story telling branded images.
Show notes:
Insanely Simple by Ken Segall (https://www.goodreads.com/book/show/13383957-insanely-simple)
The Jelly Effect by Andy Bounds (https://www.goodreads.com/book/show/881002.The_Jelly_Effect?ac=1&from_search=true&qid=XMuouZfZy9&rank=1)
Chicken Soup For The Soul by Jack Canfield (https://www.goodreads.com/book/show/801178.Chicken_Soup_for_the_Soul)
Give and Take by Adam Grant (https://www.goodreads.com/book/show/16158498-give-and-take?ac=1&from_search=true&qid=fHFIk6w2X7&rank=1)
Where to find Lincoln & Perrin:
The Roth Read Photography website (https://rothreadphotography.com)
Where to find Tony:
Find your focus with Creative Business Coaching (https://www.letsmarque.it/coaching/)
Stand out with Branding (https://www.letsmarque.it/)
Learn about branding with The Brand Digest (https://letsmarque.it/brand-digest/)
Tony on Twitter (https://twitter.com/letsmarque)
Tony on LinkedIn
(https://www.linkedin.com/in/letsmarque/)
30 Mar 2021
Brand Management—Aidan Campbell
This week on BEB:
I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points:
Is being cheap a good strategy? > (4:50)
The illusion of free time > (12:53)
Is networking a helpful way to build a brand? > (18:53)
Aidan's background:
Aidan comes from a sporting background where he helped local sports clubs improve the way their brand looks online. From there, he grew into working with businesses to help look after all their branding needs.
Show notes:
The Business Of Expertise by David C. Baker (https://www.goodreads.com/book/show/35659874-the-business-of-expertise)
Where to find Johnny:
Aidan’s website (https://hawxbranding.com)
Aidan on LinkedIn (https://www.linkedin.com/company/hawxbranding/)
Aidan on Instagram (https://www.instagram.com/hawxbranding/)
Where to find Tony:
Find your focus with Creative Business Coaching (https://www.letsmarque.it/coaching/)
Stand out with Branding (https://www.letsmarque.it/)
Learn about branding with The Brand Digest (https://letsmarque.it/brand-digest/)
Tony on Twitter (https://twitter.com/letsmarque)
Tony on LinkedIn (https://www.linkedin.com/in/letsmarque/)
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