A podcast where we dive deep into what accounting and finance look like in the real world. Based on real experience from real people. We're focused on equipping you with the tools you need to make accounting and finance an informational edge as you progress in your career.
Check out www.clarifyingfinancials.com for more resources
Bottoms Up Forecasting, The Importance of your Positioning and Clarity in a Competitive Landscape, and Making QuickBooks more Insightful
Link to Free Email Course on QuickBooks mentioned in Podcast: https://pages.clarifyingfinancials.com/qbocrashcourse (https://pages.clarifyingfinancials.com/qbocrashcourse)
In today's episode, we talk about a few key elements
Bottoms Up Forecasting - When forecasting, use operational data to drive the bulk of the forecast. Don't exclusively use trend analysis.
The importance of your branding, positioning, and clarity in a competitive landscape
Free Email course now live on making QuickBooks more insightful
Dialing in LinkedIn Outreach
A Strategy for using Upwork
24 Oct 2022
Improving Your Cash Cycle, Connecting Your Value Proposition to a Recurring Need, and Building Meaningful Connections - Week 3 Reflection
Links from the episode:
The new service: https://www.clarifyingfinancials.com/strategicbookkeepingandaccountingservices (https://www.clarifyingfinancials.com/strategicbookkeepingandaccountingservices)
New pricing table: https://www.clarifyingfinancials.com/pricing (https://www.clarifyingfinancials.com/pricing)
Topics in the episode:
Tip of the Week
If you have an invoice heavy business, enable invoice reminders - it will dramatically help your cash cycle - also, don't be afraid to pick up the phone and call them
Updates & Learnings
The need for a connection to the required service in service offering
Vision is now clear as day - We help business leaders grow up their accounting and finance function
The core of marketing and sales = build meaningful connections by helping people
Don't overcomplicate things - There is already difficulty in the simplicity
LinkedIn for audience building / Podcast to grow the connection with people
Testing images in the social posts
First explainer podcast - Repurposing the podcast for full blogs is pretty time-consuming given spoken word is quite a bit different than written word
Decided to use Salesblink for my outreach
What I Plan to Do
Lead gen free email course
Dive deep into LinkedIn sales and audience building
Start the process of coordinating an interview
Get more meetings - focused on building meaningful relationships by helping people
21 Oct 2022
3 Essential Actions for Properly Managing Business Finances
Get the most of out your time spent on managing business finances. Given the range of actions you can take, we wanted to jump into the core essential actions to implement to run a well-oiled machine. Other analysis can be layered on later if you want, but understanding your Cash Management approach, Financial Analysis/Forecasting, and Key Performance Indicators will take you from being disorganized to having a firm grasp of the business.
For more details, check out the blog at www.clarifyingfinancials.com/blog/3-essential-actions-for-managing-business-finances (//www.clarifyingfinancials.com/blog/3-essential-actions-for-managing-business-finances)
Outline for the episode:
3 essential disciplines of business summary
The importance of how they interact with each other
The foundation of a business's cash flow
Optimizing your business through financial analysis and forecasting
Developing Key Performance Indicators (KPIs)
A pitfall to watch out for before you dive in
As always, feel free to reach out. If you want to learn more about the firm check out the website www.clarifyingfinancials.com (https://www.clarifyingfinancials.com/)
17 Oct 2022
Week 2: Focusing Marketing Channels, Focusing on Providing Value, and Getting the Word Out
This week we talk through some substantial changes to the vision for the podcast and what that means for you. We also discuss some other lead generation strategies we are working on and talk through through some useful productivity tips.
Links mentioned:
Data Analysis Workshop Session: https://www.clarifyingfinancials.com/dataanalysisworkshop (https://www.clarifyingfinancials.com/dataanalysisworkshop)
Good Strategy, Bad Strategy by Richard Rumelt: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239 (https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239)
Brandon Knapp's website: https://evercapadvisors.com/ (https://evercapadvisors.com/)
Outline for the show:
Updates to the vision of the show
What happened
Busy with freelancing
Dialing in the marketing approach and going all in on podcasting - keeping true to the definition of strategy
Finished up the data analysis game plan
The concept of vendor lead referrals and how to leverage that
What went well
Excited about what we can do with the podcast
A few great meetings to start getting the word out there
Consistent on our recurring tasks
What didn't go well
Building out structure takes time - natural inclination is to want to drive immediate action
What I learned
The stages of building a business
A lot of ways to accomplish tasks, take in outside expertise, but think critical, don't use out of the box advice without considering your situation
Mental breaks and the importance of brain dumps
Podcasting production and the amount of cool softwares out in this arena
Plan to do
Focus on the sales and marketing train
Outreach process and testing
Getting the word out a bit more
Certifications to drive leads
Considering a slight adjustment to the product offering to allow for a data-focused bookkeeping/accounting as a standalone
As always, feel free to reach out. If you want to learn more about the firm check out the website www.clarifyingfinancials.com (//www.clarifyingfinancials.com)
15 Oct 2022
Welcome to Building Financials!
Have you ever wanted a front row seat in the journey of building a business? What about learning how the best companies and experts approach their craft? Well, on the Building Financials podcast we're diving into these specific questions. The Building Financials podcast is going to bring you alongside the journey of building the Clarifying Financials brand as we reflect on what's working and what's not, talk through best practices with experts, and go through techniques on how we are empowering our clients.
10 Oct 2022
Week 1: Process, Productivity and Starting the Marketing and Sales Machine
This week was launch week. Had some good wins and the rubber started hitting the road. Setting the stage for something bigger. See below for the outline of the podcast.
Outline:
Backstory of the podcast as a project, myself and the company.
What happened
- Starting out
- Establishing routine
- Building process
- Contracting
What went well
- Mindset of building out the system starting with the productivity system
- Feeling good about the approach to consistent actions
- Feel excited
- Had a lunch meeting
What didn’t go well
- Got a bit distracted on looking over purchasing a company
What I learned
- Establishing priorities is mission critical
- Everything is inefficient when your learning - mastery from repetition
- Deep work is critical
What I plan to do
- Progress on integrating loom
- Sales and marketing process - specifically the data workshop and outreach
As always, feel free to reach out. If you want to learn more about the firm check out the website www.clarifyingfinancials.com. If you are interested in learning the world of accounting and finance, check out our courses at www.realisticfinance.com.
Have a great week!
Reach and audience
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Apple Podcasts (US)
5.0 / 5
6 ratings
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