Building The Business

About Building The Business

Building The Business goes behind the polished success stories to uncover how real companies are actually built. Host Will Boyd sits down with business owners for honest conversations about the struggles, breakthroughs, numbers, and lessons that shaped their journeys. No highlight reels. Just real stories and practical insights from the people doing the work.

Publisher

Will Boyd

Category

business

Language

en

Explicit

No

First episode

6 Oct 2026

Latest episode

11 Nov 2026

Latest episodes

7 episodes in the feed.

1. 

   11 Nov 2026

   From Coworkers to Co-Founders: Building Rhino Racking Solutions w/Bryan Greenwood & Justin Sanders

   Bryan Greenwood and Justin Sanders spent years working together across logistics, warehousing, and project management before deciding it was time to build something of their own. In this episode of Building The Business, Will Boyd sits down with the co-founders of Rhino Racking Solutions to discuss how two longtime friends turned their industry experience into a growing warehouse optimization company. Bryan and Justin explain how a chance conversation during lunch introduced them to the warehouse-racking industry, why they eventually left their jobs to start Rhino Racking Solutions, and how their different strengths have helped make the partnership work. Bryan focuses heavily on relationships, marketing, and business development, while Justin brings a more technical approach to warehouse layouts and customized racking systems. They also reveal why installing warehouse racking involves much more than simply selling steel. Every project requires understanding the customer’s inventory, operational flow, forklift turning radius, safety risks, pallet capacity, and plans for future growth. In one example, a business owner was preparing to spend approximately $1 million on additional property. After evaluating the company’s existing warehouse, the team identified a tiered racking solution that could provide the needed capacity for roughly $300,000. The conversation also covers: • How to recognize wasted space inside a warehouse • Why excessive product handling quietly increases labor costs • The importance of maintaining room for operational flexibility • How Rhino Racking serves customers without owning a warehouse of inventory • The challenges of building a consistent sales pipeline • What Bryan and Justin have learned during their first year and a half in business • Their plans to expand into a warehouse, employees, trucks, and larger projects Whether you own a warehouse, operate a product-based company, or enjoy learning how entrepreneurs build businesses in overlooked industries, this episode offers a fascinating look at the strategy behind warehouse efficiency. Learn more at https://rhinorackingsolutions.com (https://rhinorackingsolutions.com/).

2. 

   4 Nov 2026

   From a Broken-Down $5K Car to a 50-Car Rental Fleet w/George Madden of Car Rental Coach

   George Madden’s first rental car broke down on its very first trip. His second generated more than $27,000 in revenue before it was totaled. Those early experiences became the foundation for a 50-car rental operation and, eventually, Car Rental Coach. In this episode of Building The Business, Will Boyd sits down with George to unpack how he entered the car rental industry, learned the business through trial and error, and partnered with Peter Habib to help other entrepreneurs start and scale rental-car companies. George explains why inexpensive economy cars can outperform luxury vehicles, how he evaluates a potential market, and why buying the right vehicle matters more than simply owning the nicest one. He also shares how commercial insurance, GPS tracking, maintenance systems, financing, and co-hosting arrangements fit into the business model. They also discuss: • How George started with approximately $10,000 • The mistakes he made with his first rental car • How he grew from one vehicle to a 50-car fleet • Why he contacted a potential competitor who later became his business partner • How rental cars can work in smaller markets • The difference between building a side income and creating a full-time operation • Why George remains bullish on economy vehicles • The potential future of autonomous rental fleets Whether you are interested in starting a car rental business or simply enjoy hearing how entrepreneurs identify overlooked opportunities, this conversation offers an honest look at the risks, systems, and decisions behind building a profitable fleet. Learn more about George, Peter, and Car Rental Coach at https://carrentalcoach.com (https://carrentalcoach.com/).

3. 

   28 Oct 2026

   From Selling Nike Socks in Middle School to Building Leadbird.io w/Nick Abraham

   Nick Abraham’s entrepreneurial journey started in middle school, when he customized Nike socks in his school’s colors and sold them to other students. That early experiment eventually led to basketball tournaments, a faceless finance Instagram account, an unprofitable marketing agency, and the discovery of the skill that would change the direction of his career: outbound sales. Today, Nick is the founder of Leadbird.io, a B2B lead generation company specializing in cold email, cold calling, and LinkedIn outreach. In this episode of Building The Business, Nick shares how he went from struggling to find customers for his first agency to developing the outbound systems that became the foundation of Leadbird. We discuss why cold email can work especially well in industries where competitors are not using it, how to decide between a direct offer and a lead magnet, and why the success of any lead generation campaign ultimately depends on the strength of the offer behind it. Nick also explains how local service businesses can use outbound to pursue larger commercial opportunities, why founders should validate their offer before hiring a lead generation agency, and what business owners need to understand before outsourcing customer acquisition. Later in the conversation, Nick shares how Leadbird is rebuilding its internal technology with AI, improving client communication, increasing the speed at which campaigns launch, and using years of campaign data to make better decisions for customers. We also talk about leadership, taking responsibility when managing outside vendors, and why business owners cannot completely abdicate important functions like marketing or finance. This episode offers an honest look at what it takes to develop a valuable skill, turn that skill into a business, and continue improving the product even after the company has achieved meaningful growth. Learn more about Nick and Leadbird at https://leadbird.io (https://leadbird.io/). Follow us at www.buildingthebusiness.co (https://www.buildingthebusiness.co)

4. 

   21 Oct 2026

   Building What Tenants Actually Want w/ Wills Francis, Founder of Former Colleagues

   What makes someone choose one apartment building over another? For many real estate developers, the answer is based on assumptions about location, amenities, and design. Wills Francis is helping developers replace those assumptions with actual tenant research. Wills is the founder of Former Colleagues, a tenant strategy and execution firm that works with multifamily and mixed-use developers. By combining his background in brand strategy, market research, construction, and real estate development, Wills helps developers understand what prospective tenants genuinely value before major design and investment decisions are made. In this episode of Building The Business, Wills shares how he found his niche at the intersection of branding and real estate, developed his service alongside an early client, and built a process for turning tenant insights into better-performing properties. We also discuss why the most impressive amenities do not always influence leasing decisions, how developers can allocate capital more strategically, and why differentiation has become increasingly important in competitive multifamily markets. Topics include: • Whether entrepreneurs are born or built • Finding a business opportunity at the intersection of your experience • Developing a new service with direct client feedback • Using tenant research to guide real estate decisions • Creating differentiation in multifamily developments • Improving lease-up speed and reducing concessions • How long-term renting is changing the housing market • The future of Former Colleagues Learn more about Wills and Former Colleagues at https://formercolleagues.com (https://formercolleagues.com/).

5. 

   15 Oct 2026

   From Corporate Healthcare to Running a Pet Care Company | Danielle Krueger

   Danielle Krueger never expected to become an entrepreneur. She liked structure, clear expectations, and climbing the corporate ladder. But after years of working in healthcare operations, she reached a breaking point and quit her job from an airport without a detailed plan for what came next. That decision eventually led Danielle to franchise ownership and the launch of Woofie’s of South Tampa, a pet care company providing mobile grooming, dog walking, pet sitting, and other services. In this episode of Building The Business, Danielle joins Will Boyd to share how she transitioned from corporate healthcare into business ownership and what she has learned while building a local service business. She discusses choosing the right franchise, working 18-hour days during the company’s early stages, finding dependable employees, generating leads through Google and local networking, and adjusting marketing based on staffing and capacity. Danielle also explains how she has changed her leadership style to better connect with younger employees, why she believes business owners should always be recruiting, and how hiring the right support has helped her move from doing every job herself to actually leading the business. If you are considering leaving the corporate world, purchasing a franchise, or growing a service-based business, this conversation offers an honest look at the risks, challenges, and personal growth involved in becoming a business owner. Learn more about Woofie’s of South Tampa: https://www.woofies.com/south-tampa/ (https://www.woofies.com/south-tampa/) Connect with Danielle on LinkedIn: https://www.linkedin.com/in/danielle-krueger-45693017/ (https://www.linkedin.com/in/danielle-krueger-45693017/)

6. 

   7 Oct 2026

   From Dropshipping to Building PERCH with Cameron Jo'van - Part II

   What if buying a home worked more like ordering a car online? You choose the design. The order goes to the nearest qualified factory. You track each construction milestone through an online portal. Payments are released as the work is completed. That is the vision behind Perch. Cameron Jo’van describes it as “Printify for homes.” Instead of raising an enormous amount of money to build another factory, Perch connects buyers with existing modular home manufacturers across the country. The factories already know how to build great homes. The problem is that the industry is fragmented, difficult to navigate, and largely invisible to the average buyer. Cameron believes modular homes could make homeownership faster, more affordable, and more transparent without sacrificing quality. In our conversation, we unpack how Perch works, why transportation makes local fulfillment essential, and why solving America’s housing problem may require a better system rather than another billion-dollar factory. If you are interested in housing, marketplaces, or entrepreneurs rebuilding outdated industries, this is worth watching.

7. 

   6 Oct 2026

   From Dropshipping Tiny Homes to Building PERCH for Homeowners Across The US with Cameron Jo'van

   What happens when a business goes from a one-dollar Shopify trial to 40 customer inquiries a day, only to be disrupted by something completely outside the founder’s control? Welcome to the first episode of Building The Business. I’m your host, Will Boyd. Today, I’m joined by Cameron Jo’van, founder of PERCH. Cameron’s journey is one of the most unconventional founder stories I’ve heard. It includes selling tiny homes online, landing a $35,000 first customer, navigating an industry he had to learn in real time, and facing a sudden change that threatened everything he had built. This conversation is about much more than tiny homes. It’s about taking risks, adapting under pressure, and discovering what you’re willing to sacrifice to do right by your customers. This is part one of my conversation with Cameron Jo’van.

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