Building Your Beauty Brand with Rachel Varga and Kristy Lagourgue

About Building Your Beauty Brand with Rachel Varga and Kristy Lagourgue

How can you stand out in the medical aesthetics world as a clinic owner or practitioner? What are the common mistakes med spas and practitioners make in their marketing efforts and in attracting their ideal clients? Become the authority in your field. Provide the highest level of care possible. Achieve the recognition, success, and growth you've always dreamt of. Join our community of trailblazers! Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/) and join our next live class by registering now! Who Are We? Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses. She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry. More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it. Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization. When we got together a few years ago, we were sharing common things aesthetic clinics are struggling with when it comes to their marketing. Join us, Rachel Varga, Register Nurse, and Kristy Lagourgue Marketing Expert at our next FREE Private Event where we will walk you through a proven strategy that will allow you to create a steady flow of clients. Stop wasting your time throwing money at marketing without a proper strategy. We will give you our complete “Unicorn Marketing Strategy” to attract a steady stream of patients into your business so you can scale at an 8-10x ROI. Why Should You Attend? With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations. Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence. We look forward to spending time with you here on the show! Kristy Lagourgue, and Rachel Varga https://buildingyourbeautybrand.com (https://buildingyourbeautybrand.com)

Publisher

Kristy Lagourgue and Rachel Varga

Category

business · health & fitness

Language

en

Explicit

No

First episode

5 Oct 2023

Latest episode

4 Mar 2025

Latest episodes

9 episodes in the feed.

1. 

   4 Mar 2025

   What is a Proper Marketing Budget for a Medspa?

   In today’s episode we dive into the all-important topic of setting a proper marketing budget for your medspa. Whether you're just starting out or looking to optimize your current spending, this episode covers the essential elements of building a budget that aligns with your clinic's growth goals and maximizes ROI. From understanding your target audience to leveraging the right marketing channels, you'll gain the knowledge needed to build a smart, sustainable strategy that supports long-term success.

2. 

   18 Feb 2025

   Riches & Retinol: Mastering Wealth Management for Medspa Owners with special guest David Mandell

   In this episode, David Mandell, partner at OJM Group, reveals the secrets to building and protecting your wealth as a practitioner. We dive into strategies for creating a powerful financial plan, safeguarding assets, slashing taxes, making smart investments, securing the right insurance, and planning for a dream retirement. Plus, David shares game-changing advice for practice owners and doctorpreneurs. Don’t miss it!

3. 

   8 Jan 2025

   The Third Biggest Mistake Medspas Are Making

   What is the third biggest mistake that Medspas are making in their marketing efforts?

4. 

   2 Jul 2024

   The Second Biggest Mistake A Medspas Are Making!

   What is the second biggest mistake that Medspas are making, and how to stop making the same mistake? 🌟 Exclusive Event Invitation 🌟 Unlock strategies and insights we've typically reserved for our elite clientele. Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE Event at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! Places are strictly limited, ensuring you get a personalized experience. Why Should You Attend? With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations. Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence. We look forward to seeing you there! Who Are We? Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses. She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry. More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it. Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization. We look forward to supporting you on your med spa practice building journey! Rachel Varga & Kristy Lagourgue Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! See Privacy Policy at https://art19.com/privacy (https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info (https://art19.com/privacy#do-not-sell-my-info).

5. 

   2 Jul 2024

   The Second Biggest Mistake Medspas Are Making!

   What is the second biggest mistake that Medspas are making, and how to stop making the same mistake?

6. 

   2 Jul 2024

   The Biggest Mistakes We See in Medspas

   From a Clinical Trainer and Medspa Marketing Agency owner's perspective, what are the biggest mistakes Medspas are making attracting clients, and establishing practice awareness! 🌟 You're Invited to an Exclusive and LIVE Q&A Event 🌟 Unlock strategies and insights we've typically reserved for our elite clientele. Get your seat now, and find the time and date that works for you BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! Build your personal brand and establish authority in your field now! Join our next LIVE and FREE Event at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! Places are strictly limited, ensuring you get a personalized experience. Why Should You Attend? With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations. Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence. We look forward to seeing you there! Who Are We? Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses. She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry. More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it. Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization. We look forward to supporting you on your med spa practice building journey! Rachel Varga & Kristy Lagourgue Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! See Privacy Policy at https://art19.com/privacy (https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info (https://art19.com/privacy#do-not-sell-my-info).

7. 

   16 Jun 2024

   The 4 Medspa Patient Archetypes. Are You Attracting The Right One For Your Practice?

   What are the four main 4 archetypes of Medspa patients? Does your location and marketing impact who you're attracting? Who is your and your clinic's ideal patient? 🌟 Exclusive Event Invitation 🌟 Unlock strategies and insights we've typically reserved for our elite clientele. Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE Event at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! Places are strictly limited, ensuring you get a personalized experience. Why Should You Attend? With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations. Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence. We look forward to seeing you there! Who Are We? Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses. She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry. More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it. Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization. We look forward to supporting you on your med spa practice building journey! Rachel Varga & Kristy Lagourgue Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! See Privacy Policy at https://art19.com/privacy (https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info (https://art19.com/privacy#do-not-sell-my-info).

8. 

   5 Jun 2024

   What The Modern MedSpa Patient Is Looking For In A Practitioner?

   What is the modern Medspa patient looking for in a practitioner? What are they looking for before they even come to see you in the clinic for a consultation? Are integrative modalities in the clinic a plus for the modern Medspa patient, and the companies looking to buy Medspas? How can you stand out in the medical aesthetics world as a practice owner or practitioner? What are the common mistakes we see med spas make in their marketing efforts and in attracting their ideal patient? In our two decades in aesthetics, we’ve witnessed professionals with immense talent get lost in the crowd. We've designed this program to ensure that doesn't happen to you. Redefine success. Command your space in the industry. We're here with you, every step of the way. Become the authority in your field. Achieve the recognition, success, and growth you've always dreamt of. Join our community of trailblazers. 🌟 Exclusive Webinar Invitation 🌟 Unlock strategies and insights we've typically reserved for our elite clientele. Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE class at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! Places are strictly limited, ensuring you get a personalized experience. Why Should You Attend? With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations. Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence. We look forward to seeing you there! Who Are We? Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses. She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry. More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it. Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization. We look forward to supporting you on your med spa practice building journey! Rachel Varga & Kristy Lagourgue Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! See Privacy Policy at https://art19.com/privacy (https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info (https://art19.com/privacy#do-not-sell-my-info).

9. 

   5 Oct 2023

   Welcome to Building Your Beauty Brand with Kristy Lagourgue and Rachel Varga

   How can you stand out in the medical aesthetics world as a practice owner or practitioner? What are the common mistakes we see med spas make in their marketing efforts and in attracting their ideal patient? In our two decades in aesthetics, we’ve witnessed professionals with immense talent get lost in the crowd. We've designed this program to ensure that doesn't happen to you. Redefine success. Command your space in the industry. We're here with you, every step of the way. Become the authority in your field. Achieve the recognition, success, and growth you've always dreamt of. Join our community of trailblazers. 🌟 Exclusive Webinar Invitation 🌟 Unlock strategies and insights we've typically reserved for our elite clientele. Learn more at BuildingYourBeautyBrand.com (http://BuildingYourBeautyBrand.com)! For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE class at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! Places are strictly limited, ensuring you get a personalized experience. Why Should You Attend? With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations. Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence. We look forward to seeing you there! Who Are We? Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses. She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry. More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it. Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization. We look forward to supporting you on your med spa practice building journey! Rachel Varga & Kristy Lagourgue Learn more at BuildingYourBeautyBrand.com (http://buildingyourbeautybrand.com/)! See Privacy Policy at https://art19.com/privacy (https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info (https://art19.com/privacy#do-not-sell-my-info).

Podcast Authority Score: 1 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

3

Social presence

0

YouTube

0

Engagement

0