About Built for Growth: Home Improvement's Tech Playbook
A show for home improvement leaders who want to grow without throwing more headcount at the problem. Hosted by Pam Torrey, Senior Director of Marketing at Leaping AI, each episode brings on owners, marketers, and tech thinkers building the next stage of growth in the industry, with the tools, systems, and calls they made along the way. Marketing, operations, and technology, all through the lens of what actually moves the needle for a home improvement business. Brought to you by Leaping AI.
Paul Burleson started knocking doors as a canvasser in 1983. His first contractor website went up in 1995. He was doing virtual selling before COVID, and he was one of the first in the industry to adopt AI. His rule for whatever comes next: if you don’t understand it, say yes and learn it. Paul is a senior account executive of national remodeling accounts at Westlake Royal Building Products, a 2025 Legend of the Home Improvement Industry, and an author. Some years he spends 280 days on the ro...
15 Oct 2026
A Confused Mind Says “We’ll Think About It”
Leads feel tighter than they did during the boom of the early 2020s. Tim Musch says that doesn't always mean demand went away. Often, it means the funnel got leakier. Tim is a Business Development Specialist at Paradigm Vendo and a 2022 inductee into the Legends of the Home Improvement Industry. He spent more than two decades at MarketSharp before joining Paradigm, and he's known for looking hard at the numbers behind the funnel. Pam Torrey sits down with Tim to talk about getting more out o...
1 Oct 2026
Skip the Hype, Book the Appointment
In this episode of Built for Growth, Pam Torrey talks with Alec Newcomb, Fractional CMO at Thompson Creek Window Company and founder of MarketingAlec, about the gap between AI hype and AI results in home improvement marketing. Alec sits at an unusual intersection. He advises around 250 companies a year through his newsletter, teaching, and speaking work, while also running marketing for one of the fastest growing window companies in the country. He and Pam dig into what separates AI that move...
17 Sept 2026
New Tools, Same Playbook
Aspen Contracting has done over a billion dollars in roofing and storm-restoration sales in the last 12 years, growing to dozens of offices without losing the door-to-door sales culture the business was built on. Tim Nussbeck, Special Projects Coordinator at Aspen, has spent his career turning that growth into repeatable systems, and he brought the same philosophy to the call center. In this episode of Built for Growth, Tim walks Pam Torrey through how Aspen sequenced its AI voice rollout, st...
3 Sept 2026
Where Automation Ends and the Human Touch Begins
Christian Curry has a simple rule for automation: does it need a human, or just to happen? The canvassing conversation on a homeowner's doorstep stays firmly in the first category. Building trust in thirty seconds isn't something you hand to a machine. But the appointment confirmations and info verification behind that conversation, the paperwork of a people-first business, fell into the second. In this episode, Christian walks through how he draws that line and what changed once he did. The ...
20 Aug 2026
Automating the Redial, Not the Relationship
Bath Experts wasn't short on leads. It was short on bandwidth to follow-through. In this episode, Jay Shah, VP of Marketing at Bath Experts, explains why the highest-ROI move wasn't buying more leads, it was calling back the ones already sitting in the pipeline, fresh and aged alike. Jay walks through what changed when Bath Experts handed outbound redial over to voice AI: roughly 4,000 calls placed a day, a 15% contact rate, and about five incremental in-home consultations booked daily, all l...
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