Where business gets personal.
Real people telling the stories they usually keep to themselves. Hosted by Amanda August. Co-hosted by Jeff Miller. On the business side, what it actually takes to start something, grow it, and lead people through it. On the personal side, what it costs along the way. The money, the relationships, the health, the nights you weren't sure you'd make it. And what they did next.
For entrepreneurs, small business owners, and people in the trades who are still building.
A Grasshopper Original. Forward is a way of life.™
builthereshow.com
Do You Trust Me? with David Whitbeck of Groundhogs Lawn Care
David Whitbeck had a lawn care company that ran like clockwork. Trucks loaded, crews out on time, nine people in their lanes. Then he cut most of it away to chase the part he loved, growing grass instead of mowing it.
Nobody tells you what a transition like that really costs. A rebrand that made longtime customers think they'd sold out. Three quarters of the revenue gone on purpose. Software that couldn't hold the business. Product failures on top of it. Two seasons of getting their teeth kicked in.
Amanda and David get honest about the partnership behind Groundhogs Lawn Care. The Sunday phone call. The question she asked three times. And the launch button pressed at noon on a Friday: one campaign for one lawn treatment, an average ticket under $300, and $20,000 sold in seven days. Close to 70 homeowners said yes without anyone picking up a phone or driving out to quote a yard.
If you run a lawn care company, this one is for you too. David walks through leaving maintenance for treatments without going backwards in gross revenue, why chasing the cheapest quote is hurting the industry, how soil testing changes what you sell, and the multi-year treatment contracts he swore would never work. Most of their new sign-ups now lock in for multiple years.
This one is about rock bottom, trust, and what you build when you stop doing it alone.
Hosted by Amanda August. Co-hosted by Jeff Miller. A Grasshopper Original.
Forward is a way of life.™
Groundhogs Lawn Care: gogroundhogs.com
builthereshow.com
20 Oct 2026
Kitchen Table
Amanda's real dad gave up his rights when she was little. Years later, she found out how he'd remembered her all that time: a Banksy print of a girl letting go of a red balloon. It's tattooed on her now.
This is the episode where you sent the questions, and she answered every one. The five last names, and why she and her brother finally chose their own. Why therapy doesn't make you feel better right away, from both sides of the table. The mornings she doesn't have it, and what she does instead of pretending.
Then the business questions nobody likes asking out loud, answered by someone who went from $2 million to $20 million with no playbook, then $20 million to $50 million with one. When do you finally get off the truck? (Her answer: not before $2 million, usually somewhere between 3 and 5.) Why does the P&L look fine when the bank account doesn't? How do you keep a good tech from walking for three bucks more down the road?
And why, for the first time in a long time, she's done living in fight or flight.
ABOUT AMANDA
Amanda August is the founder of Grasshopper Heating, Cooling, Plumbing & Electrical and the Founder and Senior Leader of Grasshopper Group, a women-owned home service movement. She grew Grasshopper from $2 million to $20 million with no playbook. Then she wrote one, The Forward Way, and used it to take Grasshopper Group from $20 million to $50 million in two years. She's a cofounder of CxC.ai and an active investor in short-term rental properties.
Hosted by Amanda August. Co-hosted by Jeff Miller. A Grasshopper Original.
Forward is a way of life.®
builthereshow.com
11 Oct 2026
No Lid
Amanda was hiring outside for an operations manager. The right person was already in her building, and Amanda had never asked her what she wanted. It took Dottie, an org chart, and one question to see it. That night Amanda texted Cait an apology and called it a fail on her as a leader.
Neither Dottie nor Cait came from the trades. Dottie went from answering phones to leading a sales team she wasn't ready for, and says she'd do it again. Cait went from the quiet one outside the leadership meeting to running operations. Five years in, they talk about the role that wasn't the fit, the boss who got it wrong, and what it takes to use your voice.
Hosted by Amanda August. Co-hosted by Jeff Miller. A Grasshopper Original.
Forward is a way of life.™
builthereshow.com
1 Oct 2026
The Last Safe Paycheck
Jeff Miller had the safe version of a career. The title, the paycheck that showed up the same day every month. He walked away from it to build his own thing in real estate.
This week Jeff takes the guest chair and Amanda asks the questions. They get into the last safe paycheck, the deals that worked and the ones that taught him something, and Amanda's first house flip. Maxed out credit cards and a tree in the septic. Then the question nobody leaves without answering. What are you building next?
Built Here is a weekly reminder, from people in your own region, that forward is always the answer. Hosted by Amanda August. Co-hosted by Jeff Miller. A Grasshopper Original.
Forward is a way of life.™
Follow Built Here wherever you listen. builthere518.com
21 Sept 2026
Brave Enough to Speak
The night the studio was finished, Amanda stood in the room alone. This is where the show starts.
Episode one flips the chairs. Amanda August is the guest. Jeff Miller asks the questions. She talks about the hard years and what it took to get through them, how long it took her to find her voice, and why she is finally saying it out loud. No highlight reel. The real version.
Built Here is a weekly reminder, from people in your own region, that forward is always the answer. Hosted by Amanda August. Co-hosted by Jeff Miller. A Grasshopper Original.
Forward is a way of life.™
Follow Built Here wherever you listen. builthere518.com
22 Aug 2026
Built Here Trailer
A weekly reminder, from people in your own region, that forward is always the answer. Hosted by Amanda August. Co-hosted by Jeff Miller. First episode coming soon. A Grasshopper Original. Forward is a way of life.™ gograsshopper.com
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Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
3 ratings
Contact Built Here with Amanda August
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