Interviews with Seattle's top entrepreneurs, investors, and leaders. Hear how they think, how they operate, and how they're building in Seattle. Hosted by Adam Schoenfeld.
Laura Jennings (Founder & CEO at Knack) on developing a vision, responding to failure, and letting go of other what other people think
After a long career as a VP at Microsoft in the 80s and 90s, Laura Jennings had a big vision for eCommerce. After founding Knack, her masterplan didn't play out exactly as designed. She was working out of a basement, shipping boxes, and learning how to sell merchandise with little experience. Her principles remained, but she updated her strategy after watching and listening. She created a culture that responds to mistakes by asking "what are we going to do about it?" instead of "who is at fault?"
Now Knack is a growing profitable business and Laura is still looking forward.
28 Oct 2021
Julian Alvarez (Co-Founder & CEO at Logixboard) on building conviction, handling rejection, and blocking out the noise
No technical co-founder, no domain expertise, and entering a market that nobody believed would buy tech. Julian didn't look so hot to VCs. Everyone said to pivot. Fast forward to 2021 and Logixboard was growing 30% M/M, raised a $13M series A led by RedPoint, and Julian's vision for freight forwarding software is coming true. Julian's story isn't a blind confidence in the face of doubt. It's about how to listen selectively and build conviction based on market understanding.
14 Oct 2021
Jessica Eggert (Founder & CEO at LegUp) on redefining success, creating a category, and saying yes
Being a founder wasn't in Jessica's plan. After 15 years of climbing the ladder and checking off her goals, she was looking for a new definition of success. Instead of writing a new life plan, she starting opening to possibilities and "winging it" at times. She dug into her own problems and frustrations when getting child care for her young kids. Many iterations later she founded LegUp (legup.care) to fix the childcare enrollment process for providers and families.
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