Built with Intention is a podcast dedicated to helping entrepreneurs and business owners create ventures that reflect their core values and support long-term success. Hosted by Sean O'Connor, the series features conversations with experts who share insights on aligning business practices with personal ethics, fostering innovation, and navigating the challenges of entrepreneurship. Whether you're starting a new venture or looking to refine an existing one, Built with Intention offers valuable guidance to ensure your business thrives with purpose and integrity.
What Business Owners Should Know Before Signing a Commercial Lease
In this episode of Built with Intention, host Sean O’Connor and guest Sarah Soucie Eyberg, founder and principal attorney of Soucie Eyberg Law, delve into the intricacies of commercial leases and their impact on business operations. They explore the fundamental differences between commercial and residential leases, emphasizing the importance of understanding lease terms to avoid pitfalls. Sarah highlights key considerations for business owners, such as lease duration, total occupancy costs, and personal guarantees, which can significantly affect financial commitments and liability.
The discussion also covers the importance of permitted use clauses, tenant improvements, and the potential need for legal review before signing any lease agreements. This episode is a must-listen for entrepreneurs looking to secure a commercial space that aligns with their business goals and growth plans, ensuring a solid foundation for long-term success.
8 Oct 2026
Independent Contractor vs. Employee: What Minnesota Business Owners Need to Know
In this episode of Built with Intention, host Sean O’Connor and attorney Sarah Soucie Eyberg delve into the complexities of classifying workers as independent contractors or employees, focusing on Minnesota’s legal landscape. Sarah, founder of Soucie Eyberg Law, explains the critical differences between the two classifications and the implications for business owners. They discuss the factors that determine classification, such as control over work and the presence of other clients. Sarah emphasizes the importance of understanding jurisdiction-specific rules and the potential legal consequences of misclassification, including tax liabilities and penalties. The episode provides practical advice for business owners on how to assess their current worker classifications and the steps to take if a reclassification is necessary. Listeners will gain valuable insights into maintaining compliance and avoiding costly legal pitfalls.
24 Sept 2026
Avoiding Legal Pitfalls: Essential Advice for New Business Owners
In this episode of Built with Intention, host Sean O’Connor and attorney Sarah Soucie Eyberg discuss the most common legal mistakes new business owners make and how to avoid them. Sarah, the founder of Soucie Eyberg Law, emphasizes the importance of addressing legal matters early in the business lifecycle to prevent future complications.
They explore topics such as the importance of having solid contracts, understanding worker classification, and the risks of using online legal templates. Sarah shares insights on the invisible nature of legal risks and the benefits of proactive legal planning. The episode provides valuable advice for entrepreneurs on how to protect their businesses from unforeseen legal challenges, ultimately saving time and money.
10 Sept 2026
Choosing the Right Business Structure for Long Term Growth
In this episode of Built with Intention, host Sarah Soucie Eyberg, founder and principal attorney of Soucie Eyberg Law, joins co-host Sean O’Connor to discuss the critical decision of selecting the right business structure. Sarah explains how the choice of structure serves as the legal foundation for a business, affecting ownership, decision-making authority, profit distribution, and tax treatment. The conversation covers the importance of considering future growth, potential partnerships, and the need for an operating agreement akin to a prenup. Sarah shares insights on common misconceptions, such as the differences between LLCs and S-corps, and emphasizes the importance of tailoring the structure to the specific goals and needs of the business. Listeners will gain valuable knowledge on how to set up their business for long-term success and avoid pitfalls that could hinder growth.
27 Aug 2026
When Is Your Side Hustle Ready to Be a Business?
In this episode of Built with Intention, host Sean O’Connor and attorney Sarah Soucie Eyberg delve into the critical steps and indicators for turning a side hustle into a sustainable business. Sarah, the founder of Soucie Eyberg Law, shares insights on recognizing when a hobby or side project is ready for formalization. They discuss the importance of establishing systems and processes, the risks of delaying formalization, and the mindset shift required to transition from a side hustle to a full-time venture. Sarah also highlights the significance of understanding your organizational ”why” and the potential pitfalls of trying to do everything yourself. This episode is essential for anyone considering turning their passion project into a viable business, offering practical advice and encouragement to make informed decisions.
13 Aug 2026
Core Values: Building a Business With Intention
In this inaugural episode of Built with Intention, host Sean O’Connor sits down with Sarah Soucie Eyberg, founder and principal attorney of Soucie Eyberg Law, to discuss the importance of integrating core values into business development. Sarah shares her journey from practicing law to establishing her own firm, highlighting the challenges of transitioning from legal education to business ownership. She emphasizes the significance of aligning business practices with personal values to reduce anxiety and foster confidence in decision-making. The conversation explores the adaptability required in the legal profession and the benefits of intentional business planning. Listeners will gain insights into how core values can serve as a guiding principle for business success and personal fulfillment.
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