How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
Ever wondered how to turn a B2B event into something people rave about on LinkedIn?
Ready to discover why some of the most creative minds in marketing and branding are shaking up the world of B2B events? In this episode, we sit down with Dan Jackson Whiteside, VP of Marketing at Ezra, and Richard Brown, Creative Director and Head of Brand at Ezra. These two are the peanut butter and jelly of the events world—individually brilliant, but together? Pure magic. Dan and Richard spill the beans on how Ezra went from “best-kept secret” to hosting events with icons like Simon Sinek ...
29 Sept 2025
Xero Con-fessions. How Doughnuts, Data, and Digital Events Keep Xero’s Community Sweet.
Ash Gibson, Head of Events Xero UK, discusses how Xero designs events to educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers, driving brand and business growth in this interview.
1 Sept 2025
Pies, Partnerships & Premier League football – Martin Dyhouse Unpacks Sponsorship Strategy
What do hot pies, Premier League football, and accounting software have in common? Apparently, quite a lot - if you're Martin Dyhouse, former Head of Sponsorship at Intuit. Intrigued? You should be. Take to the bench, rehydrate and tune in to this epic conversation as Martin joins Bums hosts Dom and Martin to address: Why B2B sponsorship is like dating with spreadsheets.The five-point checklist that separates “meh” from “magic.”How the QuickBooks brand ended up on West Ham’s sleeves.And yes,...
27 May 2025
Events are 60% of the funnel, but why are we still doing everything in isolation?
James Houselander, EMEA Marketing Director at Hewlett Packard Enterprise Aruba Networks, discusses aligning event strategy across sales, marketing, and channel teams to improve audience engagement in this interview.
28 Feb 2025
If events are the answer, are you asking the right questions? | A Marketing Director shows us the power of aligning events with marketing strategies
“As an organisation we’re trying to veer towards to what I refer to as Account Based Everything” declares this week’s guest Chris Willman, EMEA North Marketing Director at global cyber resilience firm Commvault. “The more we think: how does this fit into everything we’re doing, the better it performs”
The ‘this’ Chris is talking about is The Event: how do events fit into everything you do as a marketer? That’s the key question.
To answer this Dom and Martin dive into an engaging conversation with Chris about the power of aligning events and marketing strategies. If you’re grappling with the challenges of audience acquisition and long-term engagement, Chris brings valuable ideas to the table for streamlining these efforts. Plus, we explore his take on personalization, audiobooks vs. podcasts, and ask the big question: if events are the answer... what’s the question?
5 Feb 2025
How to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies
“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to do more.
How much more? And what does more look like? To find out, Dom and Martin sit down with podcast royalty Jennie to discuss how to balance creative ambition with shrinking budgets. If you’re struggling to get the resources and authority you deserve, it’s time to shift your approach.
From orchestrating iconic events for the British Fashion Council, LTK, and Stella McCartney, to her more recent role as Director of Events & Activations at WeWork, Jennie has built a career blending creativity with sound commercial strategy. In this episode she talks to us about building community to drive loyalty, why there’s no ‘one big thing’ for success, and the power of strategic evaluation behind every great event.
7 Jan 2025
How to manage a perception of event risk | Get better ROI from your events
Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both?
To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris.
Together they discuss:
How events connect partner networks and end user customers
Confidence in trade show attendance and thinking beyond
The importance of engaging with your audience before the event
And crucially – how do you better understand your audience?
Find out more at tenthousandhours.agency
3 Jan 2025
Welcome to Bums On Seats
Long-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.
They join leading figures in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 18 / 100
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Quality
23
Social presence
0
YouTube
0
Engagement
32
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