Join hosts Matt Chittim and Jason Macaluso as they bring you up to speed on the leading stories at the intersection of business and endurance sports. Matt and Jason deliver breaking news, as well as deep dives and guest interviews on the topics that are impacting the endurance sports world. So pour yourself a cup of coffee and plug into the BSD.
Jen Ator - Editor-in-Chief, Women's Running Magazine
We are beyond excited to welcome Jen Ator to the show. Jen is the editor-in-chief at Women's Running Magazine and a force within the running community. After a decade at Women's Health, Jen took over Women's Running in April, 2019. Since then the running scene has seen fantastic highs and depressing lows. In this episode, Jen describes Women's Running's niche, free vs. paid content, balancing customers wants with creative/unique content, and much more. You can see her team's work at www.womensrunning.com (https://www.womensrunning.com).
Follow Jason:
Instagram - https://www.instagram.com/i_am_jaymac/ (https://www.instagram.com/i_am_jaymac/)
Follow Matt:
Instagram - https://www.instagram.com/rambling_runner/ (https://www.instagram.com/rambling_runner/)
Twitter - https://twitter.com/rambling_runner (https://twitter.com/rambling_runner)
31 Jul 2020
NYRR Layoffs and Elite Racing Talk
New York Road Runners slashed their work force last week, to the dismay of all and the the surprise of few. In this episode, Jason and Matt discuss the corporate ramifications of race cancellations and what, if anything, can be done to save the elite racing season.
Follow Jason:
Instagram - https://www.instagram.com/i_am_jaymac/ (https://www.instagram.com/i_am_jaymac/)
Follow Matt:
Instagram - https://www.instagram.com/rambling_runner/ (https://www.instagram.com/rambling_runner/)
Twitter - https://twitter.com/rambling_runner (https://twitter.com/rambling_runner)
29 Jul 2020
Tracksmith Doubles Down on Brand & Culture
Over the past year, Tracksmith, a small running-based clothing brand based out of downtown Boston, has made a series of moves to elevate its brand within running community. From working with a large cohort of the Olympic Marathon Trials Qualifiers, signing Mary Cain and Nick Willis, starting the Tracksmith Fellowship Program, and more. In this episode we take a deep dive into those moves, what it means for the the company, its ideal costumer, and the culture brand wants is working hard to cultivate.
Follow Jason:
Instagram - https://www.instagram.com/i_am_jaymac/ (https://www.instagram.com/i_am_jaymac/)
Follow Matt:
Instagram - https://www.instagram.com/rambling_runner/ (https://www.instagram.com/rambling_runner/)
Twitter - https://twitter.com/rambling_runner (https://twitter.com/rambling_runner)
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Apple Podcasts (US)
4.9 / 5
19 ratings
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