Business as a Force4Good

About Business as a Force4Good

Business as a Force4Good highlights the trailblazers reimagining business as a tool for positive impact. Through conversations with social entrepreneurs and purpose-driven leaders, we explore how aligning mission with profit can build a better world. Whether you're running a start-up or leading a legacy brand, these stories will inspire you to embed purpose at the heart of what you do.

Publisher

Dovetail

Category

business

Language

en

Explicit

No

First episode

25 Sept 2025

Latest episode

3 May 2026

Latest episodes

8 episodes in the feed.

1. 

   3 May 2026

   Ep7 - How Ready Set get people hired w/ Cynthia Kralik

   HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Cynthia Kralik | CEO, Ready Set Kirrily sits down with Cynthia Kralik to explore what it actually takes to run a small charity. Cynthia shares how Ready Set supports job seekers facing barriers to employment, and how businesses of any size can build meaningful partnerships that benefit both sides. Key Takeaways: → Ready Set provides professional clothing and career coaching to job seekers facing barriers to employment → Small charities (under $500,000 turnover under the ACNC) operate with extremely lean infrastructure, with the CEO often wearing every hat → 40% of Ready Set clients actively seeking work secure a job within their first three months → Diversified income matters: clothing sales, fee-for-service from referring agencies, philanthropy, and corporate partnerships → One-off grants leave funding holes that make multi-year strategic planning difficult; sustainable recurring revenue is what enables scale → Pro bono work, workplace giving, and longer-term charity partnerships are practical entry points for businesses → Values alignment increasingly drives staff retention and recruitment, especially for millennials and Gen Z TIMESTAMPS: 00:00 - Intro 01:12 - Welcome and episode introduction 01:54 - Cynthia's background: 30 years in higher education to Ready Set 04:55 - Small charity context and the adjustment from corporate scale 09:54 - What Ready Set does and who they serve 13:10 - Coaching: CV development, interview prep, and role play 15:54 - Client success story: a refugee's career turnaround 18:11 - The biggest difference between a charity and a business 22:51 - Funding mix: clothing sales, fee-for-service, philanthropy 24:44 - The challenge of one-off grants and sustainable revenue 28:58 - Working with businesses: pro bono, partnerships, workplace giving 32:01 - Values alignment and the next generation of employees 37:05 - Final reflections for business owners MENTIONED IN THIS EPISODE: ⁠⁠Ready Set (https://www.readyset.org.au)⁠⁠⁠⁠ ⁠⁠ACNC - Australian Charities and Not-for-Profits Commission (https://www.acnc.gov.au)⁠⁠ ABOUT THE GUEST: Cynthia Kralik | CEO, Ready Set Cynthia is a senior executive with extensive experience leading large business divisions and multi-functional teams. Before joining Ready Set as CEO in July 2022, she spent over three decades in higher education at RMIT University, leading pre-university programs delivered across Melbourne and internationally. She is a graduate of the Australian Institute of Company Directors and has previously served as Director and Chair of not-for-profit organisations. 💼 ⁠⁠Cynthia on LinkedIn (https://au.linkedin.com/in/cynthia-kralik-gaicd)⁠⁠ ABOUT THE HOST: Kirrily Graham | Founder, Dovetail Kirrily is on a mission to transform how SMEs develop successful charity partnerships. 🌐 ⁠⁠Dovetail (https://www.dovetailsocialenterprises.com.au)⁠⁠ 🔗 ⁠⁠Kirrily on LinkedIn (https://www.linkedin.com/in/kirrilygraham/) ⁠⁠- please include a message why you would like to connect 🔗 ⁠⁠LinkedIn Group (https://www.linkedin.com/groups/14536498/)⁠⁠ 🔗 ⁠⁠Dovetail on LinkedIn (https://www.linkedin.com/company/dovetailsocialenterprises/)⁠⁠ 🔗 ⁠⁠Social Purpose Scorecard (https://www.dovetailsocialenterprises.com.au/social-purpose-scorecard)⁠⁠ LISTEN & SUBSCRIBE: 🎧 ⁠⁠Listen on Spotify (https://open.spotify.com/show/4V8DVxiflqk0VffKAV9xYO)⁠⁠ 🎧 ⁠⁠Listen on Apple Podcasts (https://podcasts.apple.com/au/podcast/business-as-a-force4good/id1845128212)⁠⁠ 🌐 ⁠⁠More episodes (https://www.dovetailsocialenterprises.com.au)⁠⁠ • • • ⁠a robomouse media production⁠ • • •

2. 

   13 Apr 2026

   Ep6 - Demystifying philanthropy for business w/ Catherine Brooks

   HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Catherine Brooks | CEO & Founder, Equitable Philanthropy Kirrily sits down with Catherine Brooks to explore how philanthropy is far more accessible than most people think. Catherine shares how she bridges the gap between funders and charities, and why every business can start giving in ways that create real impact. Key Takeaways: → You don't need to be wealthy to be a philanthropist; giving a dollar or more qualifies → Equitable Philanthropy works both sides: helping funders find impact and charities find partners → Giving circles let individuals pool small contributions into substantial community grants → The six T's of philanthropy: talent, time, ties, treasure, trust, and testimony → Due diligence is simpler than you think: check the ACNC, review the board, talk to the CEO → Untied cash funding is what most charities need most for capacity building and core operations → Engaging the next generation through volunteering and donor circles builds lifelong giving habits TIMESTAMPS: 00:00 - Intro 00:12 - Welcome and opening question 01:42 - Meet Catherine Brooks and Equitable Philanthropy 05:13 - Building trust: the donor stewardship gap 06:38 - Philanthropy as a muscle: starting small 07:20 - Finding joy in giving 09:41 - 1% Pledge, giving circles, and donor circles 13:40 - Demystifying philanthropy 15:03 - Beyond cash: in-kind and pro bono support 18:28 - Engaging children and families in philanthropy 21:13 - The six T's of philanthropy 27:27 - Working with smaller vs larger charities 31:56 - Due diligence: how to assess a charity 36:00 - Final reflections MENTIONED IN THIS EPISODE: ⁠⁠Equitable Philanthropy (https://www.epadvisory.co)⁠⁠ ⁠⁠EP Substack (free due diligence checklist) (https://equitablephilanthropy.substack.com/)⁠⁠ ⁠⁠P500 Giving Circle, Geelong Community Foundation (https://www.geelongfoundation.org/giving/p500)⁠⁠ ⁠⁠Monkey Baa Theatre Company (https://www.monkeybaa.com.au/support-us)⁠⁠ ⁠⁠Pledge 1% (https://www.pledge1percent.org)⁠⁠ ⁠⁠ACNC - Australian Charities and Not for Profits Commission (https://www.acnc.gov.au)⁠⁠ ⁠⁠Institute of Community Directors Australia (https://www.communitydirectors.com.au)⁠⁠ ABOUT THE GUEST: Catherine Brooks | CEO & Founder, Equitable Philanthropy Catherine is a recognised leader in philanthropy with over two decades of experience, bringing a dual perspective as both advisor and practising donor. 💼 ⁠⁠Catherine on LinkedIn (https://www.linkedin.com/in/catherine-brooks-community/)⁠⁠ ABOUT THE HOST: Kirrily Graham | Founder, Dovetail Kirrily is on a mission to transform how SMEs develop successful charity partnerships. 🌐 ⁠⁠Dovetail (https://www.dovetailsocialenterprises.com.au)⁠⁠ 🔗 ⁠⁠Kirrily on LinkedIn (https://www.linkedin.com/in/kirrilygraham)⁠⁠ 🔗 ⁠⁠LinkedIn Group (https://www.linkedin.com/groups/14536498/)⁠⁠ 🔗 ⁠⁠Dovetail on LinkedIn (https://www.linkedin.com/company/dovetailsocialenterprises/)⁠⁠ 🔗 ⁠⁠Social Purpose Scorecard (https://www.dovetailsocialenterprises.com.au/social-purpose-scorecard)⁠⁠ LISTEN & SUBSCRIBE: 🎧 ⁠⁠Listen on Spotify (https://open.spotify.com/show/4V8DVxiflqk0VffKAV9xYO)⁠⁠ 🎧 ⁠⁠Listen on Apple Podcasts (https://podcasts.apple.com/au/podcast/business-as-a-force4good/id1845128212)⁠⁠ 🌐 ⁠⁠More episodes (https://www.dovetailsocialenterprises.com.au)⁠⁠ • • • ⁠a robomouse media production⁠ • • •

3. 

   30 Mar 2026

   Ep5 – Financing a Difference w/ Nathaniel Truong

   Business as a Force4Good | Ep5 – Financing a Difference w/ Nathaniel Truong HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Nathaniel Truong | Founder, The Loan Lounge In this episode, Kirrily is joined by Nathaniel Truong, Founder of Sydney‑based mortgage brokerage The Loan Lounge, to explore what it truly means to build purpose into a business from day one. Nathaniel shares his deeply personal journey — from a moment of conviction about ending human trafficking, to committing 10% of his trail commissions to social impact from his very first $9.29 payment. Ten years on, that commitment has grown into a values‑driven business model, a strong team culture, and a bold vision to give $1 million per year toward ending modern‑day slavery. This conversation dives into values‑led leadership, the discipline of generosity, and how clarity of vision fuels innovation, empowers teams, and creates long‑term impact — without compromising business excellence. Key Takeaways: → You don’t need to wait until you’re “successful” to start giving — generosity begins with what’s already in your hand → Embedding purpose early creates habits, systems, and integrity that compound over time → Focusing on one aligned cause increases clarity, impact, and storytelling power → Vision pulls businesses forward — lack of vision pulls them backwards → Excellence in your core business must come before communicating social impact → When purpose is bigger than profit, leadership and innovation decisions change TIMESTAMPS: 00:00 – Welcome and introduction 03:35 – Why business has a responsibility beyond profit 05:43 – The moment that changed everything 07:59 – Embedding giving from day one 09:51 – Challenges of early generosity 11:16 – “If I can’t give $10 now…” 12:50 – From $9.29 to nearly $6,000/month in giving 13:45 – Choosing the right charity partner 15:42 – Seeing the impact first-hand 18:12 – Lessons from a decade of generosity 21:34 – Living business values 22:39 – Empowering staff through ownership 25:01 – Vision‑led decision making 27:40 – When business becomes a mission 30:53 – Why excellence comes first 33:50 – Final gold nugget: live with an open hand MENTIONED IN THIS EPISODE: The Loan Lounge – Mortgage brokerage focused on "financing a difference” 🔗 Loan Lounge (https://loanlounge.au/) A21 – Global organisation working to end human trafficking 🔗 The A21 Campaign Limited (https://www.a21.org/) Modern‑day slavery / human trafficking awareness 🔗  Anti Slavery Australia (https://antislavery.org.au/modern-slavery/) Triple bottom line business philosophy 🔗 Harvard Business School (https://online.hbs.edu/blog/post/what-is-the-triple-bottom-line) ABOUT THE GUEST: Nathaniel Truong | Founder, The Loan Lounge Nathaniel Truong is the founder of The Loan Lounge, a Sydney‑based mortgage brokerage built on the belief that sustainable businesses can change the world. Since launching in 2015, Nathaniel has embedded generosity into the business model — committing 10% of ongoing commissions to help end human trafficking. Driven by values of care, integrity, excellence, and generosity, Nathaniel is passionate about empowering clients, staff, and communities to experience financial and personal freedom. 🌐 The Loan Lounge (https://loanlounge.au/) 💼 LinkedIn – Nathaniel Truong (https://www.linkedin.com/in/nathanieltruong/) ABOUT THE HOST: Kirrily Graham | Founder, Dovetail Kirrily is on a mission to transform how micro, small and medium-sized businesses develop successful charity partnerships - creating social impact while building more sustainable organisations for themselves and the charities. 🌐 ⁠Dovetail (https://www.dovetailsocialenterprises.com.au) 🔗 Connect with Kirrily on LinkedIn: ⁠Kirrily on LinkedIn⁠ (https://www.linkedin.com/in/kirrilygraham/) 🔗 Join our Tribe on LinkedIn: ⁠LinkedIn Group⁠ (https://www.linkedin.com/groups/14116031/) 🔗 Dovetail LinkedIn: ⁠Dovetail on LinkedIn⁠ (https://www.linkedin.com/company/dovetail-social-enterprises/) 🔗 Social Purpose Scorecard: ⁠Social Purpose Scorecard⁠ (https://social-purpose-scorecard.scoreapp.com) LISTEN & SUBSCRIBE: 🎧 Spotify: ⁠Listen on Spotify⁠ (https://open.spotify.com/show/36Xu5PN7HsCAu2C8Hxwr1b) 🎧 Apple Podcasts: ⁠Listen on Apple Podcasts⁠ (https://podcasts.apple.com/au/podcast/business-as-a-force4good/id1845128212) 🌐 More episodes: ⁠More episodes⁠ (https://www.dovetailsocialenterprises.com.au/business-as-a-force4good-podcast) • • • a robomouse media production (https://robomouse.media) • • •

4. 

   19 Mar 2026

   Ep4 - What charities need from business partnerships w/ Bernadene Voss

   Business as a Force4Good | Ep4 - What charities need from business partnerships w/ Bernadene Voss HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Bernadene Voss | CEO, Big Group Hug In this episode, Kirrily turns the tables and speaks with Bernadene Voss, CEO of Big Group Hug, to hear the charity perspective on business partnerships. Bernadene shares her journey from building and exiting a tech business, to community leadership in local government, and into leading a volunteer-driven children’s charity providing essential material aid for families doing it tough. Key Takeaways: → Charity partnerships work best when values align and the business feels genuinely connected to the cause → Essential material aid matters: cots, prams, car seats, clothing, infant formula and nappies can be the difference between coping and crisis → Donations and reuse reduce waste: giving quality items a second life keeps essentials out of landfill and in families’ hands → Sustainable funding is harder than it looks; recurring support reduces reliance on short-term grants and one-off events → Strong partnerships are built through relationship-building, clear expectations (often via an agreement/MOU), and avoiding mission drift → The best collaborations create mutual value: community impact for the charity, and tangible culture/brand/engagement outcomes for the business TIMESTAMPS: 00:00 - Welcome & opening question: can business be a force for good? 01:29 - Meet Bernadene & Big Group Hug 05:43 - Community leadership: why she ran for local government (and serving as Mayor) 10:07 - What Big Group Hug does: essential material aid for vulnerable children and families 12:20 - How Big Group Hug operates: warehouse hubs and the volunteer village 14:52 - Funding realities: shifting towards recurring revenue 18:19 - Corporate partnerships: approaching supporters, understanding objectives, and setting expectations 27:33 - What businesses should look for in a charity partner + final reflections MENTIONED IN THIS EPISODE: Big Group Hug Melbourne-based children’s charity providing essential material aid (new and pre-loved goods) for families and children facing hardship. 🔗 ⁠BigGroup Hug (https://biggrouphug.org/)⁠ Donate Goods (items) Donation guidelines and what Big Group Hug can accept (quality, condition, safety standards). 🔗 ⁠Donate Goods (https://biggrouphug.org/support-us/donate-goods/)⁠ 🔗 ⁠How to Donate⁠ (https://biggrouphug.org/support-us/donate-goods/how-to-donate/) Donate Funds (regular giving) Support Big Group Hug through one-off or recurringdonations. 🔗 ⁠Donate Funds⁠ (https://dsip-big-group-hug.raiselysite.com/) Corporate Partnerships & Pro Bono/In-kind Support Ways businesses can partner (long-term partnerships, in-kind support, team volunteering, payroll giving). 🔗 ⁠Partnerships⁠ (https://dsip-big-group-hug.raiselysite.com/) City of Port Phillip Former Mayors listing (referenced in discussion of local government leadership). 🔗 ⁠Your Mayor (City of Port Phillip)⁠ (https://www.portphillip.vic.gov.au/about-the-council/who-we-are/your-mayor/) ABOUT THE GUEST: Bernadene Voss | CEO, Big Group Hug Bernadene leads Big Group Hug, a volunteer-driven children’s charity supporting families through essential material aid. In this episode, she shares her pathway from entrepreneurship and community leadership into thecharity sector, and what makes business–charity partnerships work when they are built on aligned values and clear expectations. 💼 ⁠Bernadene on LinkedIn⁠ (https://au.linkedin.com/in/bernadene-voss) ABOUT THE HOST: Kirrily Graham | Founder, Dovetail Kirrily is on a mission to transform how micro, small and medium-sized businesses develop successful charity partnerships - creating social impact while building more sustainable organisations for themselves and the charities. 🌐 ⁠Dovetail⁠ (https://www.dovetailsocialenterprises.com.au) 🔗 Connect with Kirrily on LinkedIn: ⁠Kirrily on LinkedIn⁠ (https://www.linkedin.com/in/kirrilygraham/) 🔗 Join our Tribe on LinkedIn: ⁠LinkedIn Group⁠ (https://www.linkedin.com/groups/14116031/) 🔗 Dovetail LinkedIn: ⁠Dovetail on LinkedIn⁠ (https://www.linkedin.com/company/dovetail-social-enterprises/) 🔗 Social Purpose Scorecard: ⁠Social Purpose Scorecard⁠ (https://social-purpose-scorecard.scoreapp.com) LISTEN & SUBSCRIBE: 🎧 Spotify: ⁠Listen on Spotify⁠ (https://open.spotify.com/show/36Xu5PN7HsCAu2C8Hxwr1b) 🎧 Apple Podcasts: ⁠Listen on Apple Podcasts⁠ (https://podcasts.apple.com/au/podcast/business-as-a-force4good/id1845128212) 🌐 More episodes: ⁠More episodes⁠ (https://www.dovetailsocialenterprises.com.au/business-as-a-force4good-podcast) • • • a robomouse media production (https://robomouse.media) • • •

5. 

   25 Feb 2026

   Ep3 - Tim's Top Tips for Fundraising Success w/ Tim Gaspar

   Business as a Force4Good | Ep3 - Tim's Top Tips for Fundraising Success w/ Tim Gaspar HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Tim Gaspar | Senior Adviser & Lending Specialist, FMD Financial (formerly of Hatch Financial Services) In this episode, Kirrily speaks with Tim Gaspar, a mortgage broker with 25 years of experience who recently merged his business Hatch Financial Services with FMD Financial. Tim shares how his passion for fundraising - raising over $60,000 across multiple charity challenges - not only created meaningful impact but also built his brand, strengthened client relationships and added tangible value when it came time to sell his business. Key Takeaways: → Find a cause you have a genuine personal connection to - your story is what compels people to give → Don't assume who will or won't donate; drop pre-conceptions and ask everyone → Be politely persistent - give people multiple opportunities to contribute → Take people with you on the journey; shared experiences deepen commitment → Fundraising builds brand, reputation and client trust - and can add value when selling your business TIMESTAMPS: 00:00 - Welcome & introduction 01:47 - Tim's background: 25 years in mortgage broking 03:48 - Outside of work: family, hiking, reading with the kids 08:37 - Why giving back matters 10:12 - Oxfam Trailwalker: 100km walk, $30,000+ raised 21:07 - Tim's Top Tips for effective fundraising 23:13 - How fundraising built brand and client connection 26:08 - Final advice: just do it! MENTIONED IN THIS EPISODE: Oxfam Trailwalker Team challenge walking 100km in 48 hours to raise funds for Oxfam's work tackling poverty worldwide. 🔗 https://trailwalker.oxfam.org.au (2024 was the final event) Dovetail & BNI 20 km Netwalking Challenge MEL/SYD/BNE 20km Walking Challenge combined with Networking for SME's raising funds for local BNI & Dovetail Charity Members. 🔗 https://netwalkingchallenge.org/ Ready Set 🔗 https://www.readyset.org.au/ Sacred Heart Mission 🔗 https://www.sacredheartmission.org/ St Kilda Mums (rebranded to Our Village) 🔗 https://ourvillage.org.au/ Lighthouse Foundation 🔗 https://www.lighthousefoundation.org.au/ ABOUT THE GUEST: Tim Gaspar | Senior Adviser & Lending Specialist, FMD Financial Tim has been in the finance industry since 2002, running his own mortgage broking business Hatch Financial Services for over 20 years before merging with FMD Financial in June 2024. He is passionate about helping families achieve their property and financial goals - and about using his platform to give back to causes close to his heart. 🌐 https://www.fmd.com.au/us/tim-gaspar/melbourne/financial-adviser/ 💼 https://www.linkedin.com/in/timgaspar/ ABOUT THE HOST: Kirrily Graham | Founder, Dovetail Kirrily is on a mission to transform how micro, small and medium-sized businesses develop successful charity partnerships - creating social impact while building more sustainable organisations for themselves and the charities. 🌐 https://www.dovetailsocialenterprises.com.au 🔗 Connect with Kirrily on LinkedIn: https://www.linkedin.com/in/kirrilygraham/ 🔗 Join our Tribe on LinkedIn: https://www.linkedin.com/groups/14116031/ 🔗 Dovetail LinkedIn: https://www.linkedin.com/company/dovetail-social-enterprises/ 🔗 Social Purpose Scorecard: https://social-purpose-scorecard.scoreapp.com LISTEN & SUBSCRIBE: 🎧 Spotify: https://open.spotify.com/show/36Xu5PN7HsCAu2C8Hxwr1b 🎧 Apple Podcasts: https://podcasts.apple.com/au/podcast/business-as-a-force4good/id1845128212 🌐 More episodes: https://www.dovetailsocialenterprises.com.au/business-as-a-force4good-podcast a robomouse media production (https://robomouse.media)

6. 

   9 Feb 2026

   Ep2 - Black Bull Backyard Blitz w/ Erin Bull

   Business as a Force4Good | Ep2 - Black Bull Backyard Blitz w/ Erin Bull HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Erin Bull | Founder, Black Bull Electrical In this episode, Kirrily speaks with Erin Bull of Black Bull Electrical in Yarraville, about how he turned a 10-year old idea into a community Backyard Blitz—mobilising 20+ businesses and 45 volunteers to transform the home of a local woman doing it tough. Erin shares what it took to get started, the unexpected benefits that came back to his business, and why lowering expectations was the key to actually making it happen. → You don't need a grand plan—lower expectations, ask for help and take the first step → When people see your values in action, trust and connection follow naturally → Your existing skills, network and trade relationships are more than enough to create impact → Giving your team the invitation (not the obligation) to contribute builds culture from the inside → One day of focused effort across 45 volunteers delivered ~$60-70K of value to one family CHAPTERS 00:00 - Welcome & introduction 02:14 - What is the Backyard Blitz? 07:58 - Choosing a recipient 14:57 - The results: 20+ businesses, 45 volunteers, ~$60-70K total value 17:00 - Jennifer's reaction 25:20 - What held Erin back 0:47 - "Just do something and don'tovercomplicate it" Black Bull Backyard Blitz (Yarraville, Melbourne) Community-led property transformation for a local person or family in need. First Blitz held October 2024—20+ businesses, 45 volunteers, 12-hour day. Second annual Blitz held November 2025. 🎥 Watch the Backyard Blitz video (https://youtu.be/dc4vQvcT-Mg) Erin Bull Owner | Black Bull Electrical Erin has been in the electrical trade for nearly 20 years, operating from Yarraville in Melbourne's inner west. He provides residential, commercial and industrial electrical services and founded the Black Bull Backyard Blitz community project. blackbullelectrical.com.au (https://www.blackbullelectrical.com.au) Erin on LinkedIn (https://www.linkedin.com/in/erinbull) Kirrily Graham Founder | Dovetail Kirrily is on a mission to transform how micro, small and medium-sized businesses develop successful charity partnerships—creating social impact while building more sustainable organisations for themselves and the charities. 🌐 dovetailsocialenterprises.com.au (https://www.dovetailsocialenterprises.com.au) 🔗 Connect with Kirrily on LinkedIn (https://www.linkedin.com/in/kirrilygraham/) 🔗 Join our Tribe on LinkedIn (https://www.linkedin.com/groups/14116031/) 🔗 Dovetail LinkedIn (https://www.linkedin.com/company/dovetail-social-enterprises/) 🔗 Try our Social Purpose Scorecard (https://social-purpose-scorecard.scoreapp.com) to see where you are at now Listen on 🎧 Spotify (https://open.spotify.com/show/36Xu5PN7HsCAu2C8Hxwr1b) | Apple Podcasts (https://podcasts.apple.com/au/podcast/business-as-a-force4good/id1845128212) | YouTube (https://youtu.be/dc4vQvcT-Mg) More episodes 🌐 dovetailsocialenterprises.com.au/business-as-a-force4good-podcast (https://www.dovetailsocialenterprises.com.au/business-as-a-force4good-podcast) Business as a Force4Good is a podcast by Dovetail Social Enterprises, inspiring micro, small & medium businesses to make a meaningful impact through their work. a robomouse media (https://robomouse.media) production

7. 

   26 Jan 2026

   Ep1 - Carolyn Butler-Madden - Being a Purpose Led Business

   Business as a Force4Good | Ep1 - Being a Purpose Led Business w/ Carolyn Butler-Madden HOST: Kirrily Graham | Chief Changemaker, Dovetail GUEST: Carolyn Butler-Madden | Chief Purpose Activist, The Cause Effect In this inaugural episode of Business as a Force4Good, Kirrily sits down with Carolyn Butler-Madden to explore how businesses can create meaningful impact while also driving profit. Carolyn shares her expertise on why "purpose and profit go hand in hand, not head to head" and reveals how small to medium businesses can authentically integrate social purpose into their operations. → Purpose is the value a business contributes to society through and beyond their products and services → Purpose isn't powerful until it's personal—bring what you care about into your business → People make decisions emotionally and justify them rationally—purpose creates connection → You don't need big budgets; use the skills, assets and networks you already have → Doing good is the key to attracting high-quality employees, clients and even investors 00:00 - Welcome & introduction to the podcast 00:17 - Meet Carolyn Butler-Madden and The Cause Effect 01:37 - Purpose-led vs giving back: What's the difference? 02:06 - Carolyn defines purpose 02:47 - "Purpose and profit go hand in hand, not head to head" 03:31 - Why businesses keep their giving "covert" 04:23 - Where do you recommend they start? 05:21 - "Purpose isn't powerful until it's personal" 06:26 - The science: emotional decisions, rational justification 07:31 - Building your tribe through shared values 08:01 - "Get personal"—own who you really are 09:54 - Where to start: finding your connection 16:58 - Case study: Dave's Killer Bread story 20:17 - Dave's Killer Bread sold for $275M 21:34 - The opportunity SMEs are leaving on the table 23:58 - Case study: Intrepid Travel 25:04 - Carolyn's key message for business owners 25:37 - Quote from Professor Colin Mayer, Oxford University 26:51 - Closing "The purpose of business is to create profitable solutions to the problems of people and planet, not to profit from creating problems." — Professor Colin Mayer, Oxford University Saïd Business School Dave's Killer Bread (Oregon, USA) Family bakery transformed into purpose-driven brand through "Second Chance Employment"—hiring people with criminal backgrounds. Sold to Flowers Foods in 2015 for $275 million USD. 🔗 daveskillerbread.com/secondchances (https://www.daveskillerbread.com/secondchances) 🔗 Dave's Killer Bread Foundation: ⁠dkbfoundation.org (https://dkbfoundation.org/) Intrepid Travel (Melbourne, Australia) B Corp certified adventure travel company, #2 on AFR's Top 100 Growth List. From zero during COVID to on track for $1 billion. 🔗 intrepidtravel.com/au/about (https://www.intrepidtravel.com/au/about) Professor Colin Mayer's work 🔗 ⁠sbs.ox.ac.uk/about-us/people/colin-mayer-cbe (https://www.sbs.ox.ac.uk/about-us/people/colin-mayer-cbe) Carolyn Butler-Madden Chief Purpose Activist | Author | Keynote Speaker 🌐 thecauseeffect.com.au (https://www.thecauseeffect.com.au/) 🌐 carolynbutlermadden.com (https://www.carolynbutlermadden.com/) 🎙️ For Love & Money Podcast (https://carolyn6.podbean.com/) 💼 Carolyn on LinkedIn (https://www.linkedin.com/in/carolynbm) Books by Carolyn: For Love & Money (2022 Australian Business Book Award Winner) Path to Purpose: How to Use Cause Marketing to Build a More Meaningful and Profitable Brand Kirrily Graham Founder | Dovetail Kirrily is on a mission to transform how micro, small and medium-sized businesses develop successful charity partnerships—creating social impact while building more sustainable organisations for themselves and the charities. 🌐 dovetailsocialenterprises.com.au (https://www.dovetailsocialenterprises.com.au/) 🔗 Connect with Kirrily on Linkedin (https://www.linkedin.com/in/kirrilygraham/) (please include a personal note so I know why you would like to connect) 🔗 Join our Tribe on Linkedin (https://www.linkedin.com/groups/14116031/) 🔗 Dovetail Linkedin (https://www.linkedin.com/company/dovetail-social-enterprises/) 🔗 Try our Social Purpose Scorecard (https://social-purpose-scorecard.scoreapp.com/) to see where you are at now 🎧 Listen on: Spotify (https://open.spotify.com/show/36Xu5PN7HsCAu2C8Hxwr1b) | Apple Podcasts (https://podcasts.apple.com/au/podcast/business-as-a-force4good/id1845128212) | Youtube (https://music.youtube.com/playlist?list=PLg_LkJ67ZKLFOANAqWAJu-njOCo4PlAzu&si=pKWoBzwuCjGK1qHZ) 🌐 More episodes: dovetailsocialenterprises.com.au/business-as-a-force4good-podcast (https://www.dovetailsocialenterprises.com.au/business-as-a-force4good-podcast) Business as a Force4Good is a podcast by Dovetail Social Enterprises, inspiring micro, small & medium businesses to make a meaningful impact through their work.

8. 

   25 Sept 2025

   Business as a Force4Good - Trailer

   How can your business make a meaningful impact and achieve commercial success? This is the playbook for SME owners who want to do both. Hosted by Kirrily Graham from Dovetail Social Enterprises, Business as a Force4Good turns purpose into a practical, profitable strategy—no jargon, no guilt trips. Each episode delivers: Real stories from founders using charity partnerships to drive growth. Actionable playbooks for selecting and building the right partnerships. Proven tactics to enhance customer loyalty, talent attraction, and brand resilience. Honest lessons on what works, what doesn't, and why. Join us for interviews packed with concise, actionable takeaways you can apply immediately. Ready to build a better business? 🔗 Learn more at Dovetail Social Enterprises (https://www.dovetailsocialenterprises.com.au/) 🎧 Listen now at the Podcast Hub (https://www.dovetailsocialenterprises.com.au/business-as-a-force4good-podcast) Follow, rate, and share—because doing good is good for business.

Contact Business as a Force4Good

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.