We talk to quirky, brilliant, successful folks who are able to smarten business down, sharing insights on great business design.
Guests are all thought leaders in their own niche, and we challenge them to speak outside of talking points, which ultimately should make for a few interesting minutes of listening.
Design your business for success, with a few thoughts from those who have been there.
Henry DeVries is the CEO and Acquisitions Editor of Indie Books International, Founder of New Client Marketing Institute, a ghostwriter, book coach, and columnist at Forbes.com.
Henry has combined arts, creativity, marketing, and business, and he works with independent consultants interested in marketing themselves with a book and speech to attract high-paying clients.
Henry is a self-proclaimed baseball nut and has visited 44 Major League Baseball stadiums. He shares which stadiums are his favorite and the unique conditions he requires to visit ballparks. He says that his love for writing started early on in life, he wrote his first book in the third grade, and by 15, Henry knew he wanted to make a living by being a writer and speaker.
Henry emphasizes that his MBA proved to be very valuable because it allowed him to translate complex business concepts into easy-to-understand actionable items used in business development. He explains the importance of a well-thought-out marketing plan for book proposals and says that a book is the starting line in building credibility, influence, and impact. Henry also shares his thoughts on the future of publishing and how digital technology has changed the world of publishing.
21 Dec 2021
49. Anza Goodbar & Defining Your Audience for Success
Anza Goodbar is a serial entrepreneur, business consultant, and CEO of Audientum. Audientum helps coaches and consultants use a data-driven approach to lead generation that aids them in scaling their business without cold calling or social selling.
Anza shares what she thinks is done wrong in marketing and explains the significance and importance of data analytics. She has excellent insights into creating a well-defined avatar and its advantages in building a targeted group. Anza emphasizes that the support of loved ones defines us from an early age and shares what she learned growing up in an entrepreneurial family. Anza says that often the time and energy spent in building a social presence takes away from a coach’s time and that the only cure is to get to the right people quickly through the use of psychographics, analytics, and data. Listen to hear why Anza wears a specific type of glasses and why she encourages people to be confident and open.
12 Nov 2021
48. Mary Meston & Coaching with Clarity
Mary Meston is a founder of MPowered Solutions Group whose mission is helping individuals, teams, and organizations outperform the ordinary and achieve next-level results. She works with individuals, professionals, leaders, and executives. Mary shares her family history and how it shaped her. She explains the knee-jerk moments in her life and work and why she became a coach. She believes that coaching is helping people to solve clients' issues on their own because they are capable of doing so. Achieving clarity with clients is fundamental for Mary.
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