Are you a CEO, executive, or business owner seeking growth solutions? The Business Growth Playbook, hosted by sales expert Dean Nolley and marketing nerd Jeff Evans, is your go-to channel for actionable strategies to drive real business results. Dean and Jeff offer practical guidance on complex issues from sales-marketing alignment to maximizing customer value. With insights from a sales veteran and a digital marketing expert, you'll get a roadmap to tackle obstacles and unlock growth. Subscribe for innovative sales and marketing tactics designed to fuel your growth engine.
The Truth Behind Why Your Referrals Dried Up - Ben Victorica KnowledgeNet.ai
Jeff Evans and Dean Nolley interview Ben Victorica, SVP at KnowledgeNet.ai, about relationship intelligence software that uncovers warm introductions to prospects, reviving sales outreach.
18 Jan 2026TRANSCRIPT
Turn LinkedIn Into a Predictable Revenue Engine | Gordon Ho
In this episode of Business Growth Playbook, hosts Jeff Evans and Dean Nolley sit down with Gordon Ho, entrepreneur, growth strategist, and LinkedIn expert, to discuss how B2B companies can transform LinkedIn from a digital resume into a consistent lead generation machine.Gordon shares his journey from selling cellular phones and Nextel walkie-talkies through cold calling and Yellow Pages to mastering LinkedIn as a strategic networking and sales platform. With over two decades of entrepreneurial experience and a national speaking tour with Vistage, Gordon reveals the frameworks and automation strategies that cut through the noise on LinkedIn.What You'll Learn:- Why cold calling still works but takes longer, and how LinkedIn accelerates the process- The four criteria of LinkedIn's Social Selling Index and how to improve your score- Profile optimization strategies that answer three questions in three seconds- How to be selective with your network to improve algorithm performance- The automation tools and AI strategies that create a consistency engine for outreach- Why engagement groups may not work and what to do instead- How tagging expands your reach through the LinkedIn spider web effect- The interactive workshop approach Gordon uses with CEOs across the countryKey Takeaways:Most business owners have a LinkedIn presence but don't invest time strategicallyYour LinkedIn profile should be a three second elevator pitch, not a resumeHigher SSI scores statistically lead to better conversion ratesIn 2026, automation tools can help non-natural hunters maintain consistent outreachContent should reach the right eyeballs, not just more eyeballsBeing tagged in posts increases your SSI score and expands network visibilityTimestamps:0:00 - Introduction0:46 - Gordon's journey from cellular phones to LinkedIn expert3:20 - The common struggle: finding new customers in 20265:00 - Why natural hunters can leverage automation for consistency7:00 - Gordon's national Vistage workshop tour9:00 - Profile optimization and the three second test12:08 - LinkedIn Social Selling Index explained14:00 - Dean's SSI score journey and competitive insights16:00 - The truth about Sales Navigator and SSI scores17:00 - Network selectivity and algorithm optimization19:00 - Do engagement groups actually work?21:00 - The tagging strategy and spider web effect24:00 - Converting LinkedIn profiles into 30 second pitches25:00 - Targeting the right prospects: new owners vs. pain-driven buyers29:00 - The Patrick Mahomes analogy about coaching48:00 - Dean's Sales X engagement process breakdown50:00 - What a typical LinkedIn engagement looks likeConnect with Gordon Ho:LinkedIn: https://www.linkedin.com/in/gordon-ho-mba/Website: http://www.rainmakerdots.com/Connect with the Hosts:Dean Nolley: Sales Growth InspirationLinkedIn: https://www.linkedin.com/in/dean-nolley/Jeff Evans: J Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Subscribe for more insights on sales strategy, LinkedIn marketing, business growth, and relationship-driven revenue acceleration.#BusinessGrowth #LinkedInStrategy #SocialSelling #B2BSales #SalesStrategy #LeadGeneration #LinkedIn #Entrepreneurship #SalesTraining #BusinessDevelopment
20 May 2025TRANSCRIPT
Getting to Know Michael Matalone with XP3 Talent System - Business Growth Playbook Ep 4
Michael Matalone of XP3 Talent discusses his talent system with hosts Jeff Evans and Dean Nolley, revealing how construction companies can transform their business through scientifically validated talent strategies in this interview.
27 Mar 2025TRANSCRIPT
A Walk Down Memory Lane - Business Growth Podcast Ep 3
Host Jeff Evans interviews Dean about his transition from Kodak to entrepreneurship, his experiences building and selling a company, and the business lessons he learned, offering insights for business owners looking to scale.
19 Dec 2024TRANSCRIPT
The Dean Show - Business Growth Playbook EP 2
Sales expert Dean Nolley shares sales strategies and frameworks that help businesses stabilize and scale by building predictable and repeatable sales processes, offering actionable insights for SMBs and larger companies in this interview.
4 Nov 2024TRANSCRIPT
The "L" Word - Business Growth Playbook Ep 1
Outsourced VP of Sales Dean Nolley and Fractional CMO Jeff Evans introduce the Business Growth Playbook podcast, which provides actionable insights and strategies for business leaders to overcome growth challenges and unlock revenue potential.
Inside a recent episode
The Truth Behind Why Your Referrals Dried Up - Ben Victorica KnowledgeNet.ai
Published 7 Jul 2026 · Transcript excerpt
[…] It was going through a slow death in 2021. And here we are five years beyond that. And it's still the main thing that customers do. And they're frustrated because they can't build their top of funnel that way. AI has made that complicated because every email people think is a bot and not a real person. […]
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