Welcome to the Business Mojo and Margaritas podcast! This peppy little podcast holds a special place in my heart and talks all things online business for female entrepreneurs in 20 minutes or less. We talk strategy, visibility, marketing, confidence, social media, and so much more! If you are looking for something more than just the same old systems and structures in business, this is the place for you. Innovation is my love language! Hey, I'm Suzanne the proud founder of SuzPro Innovations and I serve online businesses by helping with their marketing strategy, women who seek support and community, and the HR/People Ops Community. Settle into your comfy seat and grab that notebook. Let's get some knowledge droppin'!
What to Do if the Facebook and Instagram Apocalypse Had Your Business Sidelined
We all know that feeling of panic when our favorite social media platforms go down, especially if our business relies heavily on them. But fear not, my friends! In this episode, I will not only offer some words of encouragement but also share strategies for diversifying your online presence and ensuring that you're not putting all your eggs in one virtual basket. So grab your margaritas and let's get started on this journey of navigating the ever-changing online landscape. Cheers!
30 Dec 2023
How to Let Go of Guilt and Finally Start Your Side Hustle with Stacey Ogden
Welcome back to Business Mojo and Margaritas! In today's episode, titled "How to Let Go of Guilt and Finally Start Your Side Hustle," our guest, Stacy Ogden, shares her journey from being a teacher to becoming a successful side hustler. Stacy has experimented with various side hustles over the years and has learned valuable lessons from each one. Her blog, "Creating My Happiness," has been her longest-running project, but she felt the desire for more interaction with her audience. This led her to explore podcasting and coaching, eventually realizing that there is a demand for help and guidance for teachers interested in starting their own side hustles. Stacy's passion for empowering others to pursue their dreams and find alternative career paths drove her to create "Side Hustle Summer Camp." In this episode, she dives into the mindset issues, particularly guilt and self-doubt, that often hold women back from starting their own businesses. She offers insights and advice to overcome these challenges and shares how prioritizing her side hustle actually made her a better mom and teacher. So if you're struggling with guilt or unsure of where to start with your side hustle, you don't want to miss this episode. Tune in for some powerful mindset shifts and practical tips to help you let go of guilt and embark on your entrepreneurial journey. Let's dive right in and unleash that business mojo!
29 Dec 2023
The Suprising Trick to Creating Hilarious Content (Even If You're Not Funny)
The marketing landscape is littered with sleazy, man-ick-ulative tools & tactics. As a result, small businesses with soul are turning away from marketing completely, doing a massive disservice to the audience who needs them. Rachael teaches us a surprising trick to taking the stuff you HATE about marketing and turning it into epic, hilarious content your audience loves and positions you as the expert you are. In this episode you'll learn:
- Why trying to discover your ""niche"" is the wrong approach
- How to create your marketing “alter ego” to inspire content that brings laughs AND conversions
- The 6 questions to ask yourself before you create another piece of content
Rachael Kay Albers Bio:
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.
When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.
Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away.
Main website: http://www.rkaink.com/
Awkward Marketing: http://www.awkwardmarketing.com/
Giveaway: http://www.rkaink.com/niche/
FB: http://www.facebook.com/rkaink
Insta: http://www.instagram.com/rkaink/
YT: http://www.youtube.com/rkaink/
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