Business of Events

About Business of Events

Introducing "The Business of Events" Podcast: Unleashing Your Event Industry Success Are you an event planner, working for an event management company, or involved in event production? Are you eager to stay ahead of the curve, equipped with cutting-edge strategies that will elevate your career in the dynamic world of events? Look no further than "The Business of Events" podcast, hosted by the esteemed industry expert, Marco Giberti. Join Marco, a successful entrepreneur and investor with over 25 years of intensive experience in media, technology, and the live events industry. Marco has dedicated his career to working with startups, venture and private equity investors, and corporate innovators, serving as a coach, advisor, interim executive, board member, or angel investor (or a combination thereof). In each episode of "The Business of Events," Marco shares his invaluable insights, strategies, and insider knowledge, providing you with a roadmap to navigate the ever-evolving landscape of event management. Discover the latest industry trends, learn from real-world success stories, and gain practical tips to take your event planning skills to new heights. But that's not all! We are excited to offer you an exclusive opportunity to dive even deeper into the world of event management through our digital course masterclass on Leaderpass. This comprehensive course, designed specifically for event planners, offers Continuing Education Units (CEUs) to enhance your professional development. Gain a competitive edge by unlocking a treasure trove of knowledge, techniques, and resources that will propel your career forward. Ready to embark on a journey of event industry excellence? Tune in to "The Business of Events" podcast, where Marco Giberti serves as your trusted guide, equipping you with the tools and insights you need to thrive in this fast-paced industry. Don't miss out on this unique opportunity to elevate your skills and expertise with our digital course masterclass on Leaderpass. To learn more about the digital course and secure your spot, visit https://leaderpass.com/pass/businessofevents/masterclass. The stage is set, the spotlight is on you. Step into the world of event management mastery with "The Business of Events" podcast and our transformative digital course on Leaderpass.

Publisher

Business of Events

Category

business

Language

en

Explicit

No

First episode

14 Sept 2023

Latest episode

30 Nov 2023

Latest episodes

14 episodes in the feed.

1. 

   30 Nov 2023

   Business of Events Episode 14

   the events industry. As we journey from traditional face-to-face encounters to the rising trend of virtual platforms, our guest shares valuable insights on both realms. Post-pandemic, as the world leans towards In Real Life (IRL) experiences once again, how will this dynamic industry reshuffle? Together, we uncover the challenges faced by the industry and how they parallel other sectors, emphasizing the importance of evolving reactions and proactive solutions. With a special focus on sustainability, ROI, and the transformative power of technology and business models, this episode offers a visionary perspective on an industry poised for monumental change. Episode Highlights: Special guests Evolution of the events industry: from in-person events to the advent of virtual platforms. Reflecting on post-pandemic IRL anxiety and the anticipated reshuffling of event formats. Addressing industry challenges, from sustainability to ROI measurement. The counter-narrative on events and sustainability: one event versus multiple flights. Role of technology as a solution provider in the ever-evolving events sector. Exploring new business models to adapt to the changing times. The unwavering optimism for the future of the events industry despite foreseeable bumps. Tune in to delve deeper and be part of the conversation around the vibrant future of the events industry! Get a free sneak peek into the full masterclass course on Leaderpass.

2. 

   23 Nov 2023

   Business of Events Episode 13

   In this riveting episode, dive deep into the dynamics of M&A, event valuations, and the evolving landscape of events in the post-pandemic era. Unravel the intricacies of valuing assets, the shift toward digital revenue, and the perspective of tech-backed companies in the realm of face-to-face interactions. Plus, discover how to capitalize on future opportunities from those at the very forefront of the industry. Episode Highlights: Special guests The future of M&A in the events industry and the relevance of valuation multiples. How recent global disruptions have affected asset valuations and the challenges they bring. The importance of growth opportunities and their correlation with valuation multiples. Distinguishing between different revenue categories and the premium on digital revenue. The dilemma tech companies face when broaching the topic of IRL face-to-face events with software-centric investors. Charlie McCarthy's advice on building equity in the events and technology sector and the significance of data-driven insights. An exclusive offer for a masterclass with Marco and the experts featured, coupled with continuing education credits through the EIC. Tune in now for an enlightening conversation that promises to change how you view the events industry! Get a free sneak peek into the full masterclass course on Leaderpass.

3. 

   16 Nov 2023

   Business of Events Episode 12

   In this captivating episode, journey through the intricate web of technology, innovation, and the ever-evolving event industry with our insightful host Marco Giberti. As we plunge into a post-COVID world, learn about the seismic shifts that are challenging traditional event models and how technology is fast becoming the bridge between past practices and future success. With the backdrop of Quest X's transformative journey over the past three and a half years, our host reveals the importance of understanding audience needs, strategic partnerships, and the powerful synergy of live events and tech. Delve deep into this comprehensive masterclass, now approved for continuing education credits through the EIC. Tune in and ready yourself for the new age of event planning and execution. Episode Highlights: Special guests Deep dive into Quest X's transition pre and post-COVID, and their strategic embrace of technology. The subtle and not-so-subtle signs that the event industry was ripe for tech disruption. The power of data-driven events and continuous audience engagement. A thought-provoking perspective on the "buy, build, or partner" dilemma faced by event companies. The enlightening analogy of events as the original social networks. Real-world insights on the erratic ups and downs of event tech startups during the pandemic. A call to arms for industry leaders: a mix of bravery, pragmatism, and patience as we navigate the "Wild West" phase of event technology. Tune in to enrich your understanding and navigate the future of the event industry with foresight and skill. See you in the next episode! Get a free sneak peek into the full masterclass course on Leaderpass.

4. 

   9 Nov 2023

   Business of Events Episode 11

   In this captivating episode, Marco explores the intricate intersection of event planning and technology. Featuring insightful conversations with industry giants Julius Solaris, founder of Bold Push, and Denzel Rankin, CEO of AMR International, we unravel the ever-evolving role of tech in events. From the hands-on nature of event planning to the disruptive tendencies of Silicon Valley's SaaS solutions, this discussion illuminates the challenges and opportunities lying ahead for the events industry. As technology accelerates its presence in our daily lives, how can event organizers harness its power? Tune in to discover how tech could revolutionize your next event. Episode Highlights: Special guests The delicate balance between the artisanal nature of event planning and the transactional tendencies of new tech propositions. The emerging trend of hybrid events, combining local and streamed content for a rich global experience. The need for event planners to stay updated with the latest tech to optimize their offerings. Revisiting 2017's forecast of the event industry’s transformation due to technology. The complexity in identifying the right tech solutions that can truly elevate an event. A glimpse into how exponential technologies have transformed various industries and what it means for event planning. Step into the future of events by understanding the role of technology today. Don't miss out! Get a free sneak peek into the full masterclass course on Leaderpass.

5. 

   2 Nov 2023

   Business of Events Episode 10

   Welcome to another enlightening episode of the Business of Events Podcast, where we dive deep into the ever-evolving world of event management. This episode features an invigorating discussion between industry experts on how to adapt and scale your event business in a digital age. From the resilience of traditional trade show models to the promising future of digital events and year-round engagement, our experts dissect the strategies and tools essential for success in today’s hybrid event environment. In a special segment, we explore the importance of providing quality education, creating thoughtful activations, and maintaining a 365-day approach to keep your events fresh and valuable. Whether you are an entrepreneur, investor, or event organizer, you won't want to miss this episode, packed with insights and actionable tips for revamping your event business. Episode Highlights: Special guests Why the conventional model of selling booths is still profitable but needs innovation to stay fresh. How the pandemic has proven the viability of digital platforms for education-focused and meeting-focused events. The debate on whether to integrate a year-round engagement model into your event business and why some are skeptical. Why face-to-face interactions are invaluable, and the role they play in building loyalty and trust. The priority levels of customer contact methods, from face-to-face interactions to emails, and why the former is paramount. A guide to approaching a big decision like shifting your event business model through research and stakeholder consultation. Unlock exclusive training content and even earn continuing education credits through the Events Industry Council EIC when you register at businessofevents.com. Tune in now to future-proof your event business! Get a free sneak peek into the full masterclass course on Leaderpass.

6. 

   26 Oct 2023

   Business of Events Episode 9

   In this enlightening episode of the Business of Events Podcast, we dive deep into the transformative power of content marketing in the events industry. Understand how the dynamic between content and events is evolving and why "content is king" is resurfacing as a major trend. Discover the potent synergy of event management and software metrics and how CEOs and C-level executives are harnessing this combination to rejuvenate their marketing strategies. We also hear from Dalia alga sera from Dahlia+ about how branding and the need to truly understand audiences are pivotal in reshaping the industry. Episode Highlights: Special guests The resurgence of the phrase "content is king" and its implications for event marketing. The integration of software metrics like Customer Acquisition Cost (CAC) into the events sphere. The transition of events as potent branding and marketing channels. The importance of viewing marketing as a core value proposition and its future role in the events industry. An exciting opportunity to unlock further knowledge and earn continuing education credits through the events Industry Council EIC. As the events landscape changes, event organizers must adapt and harness the new tools at their disposal. Don’t miss out on these insights and more on how to position your event for future success! Get a free sneak peek into the full masterclass course on Leaderpass.

7. 

   19 Oct 2023

   Business of Events Episode 8

   As industry professionals share their perspectives on the importance of understanding human behavior and the intertwined relationship between psychology and design, we further explore the strategic dimensions of leadership, talent acquisition, and the challenges of staying relevant in a rapidly shifting environment. From the fundamentals of community building to the exciting future of online-offline event integrations, this is a must-listen episode for anyone keen on mastering the business of events in the modern era. Episode Highlights: Special guests The pivotal role of psychology and neuroscience in understanding and designing for human behavior. Emphasizing research: how a strategy rooted in data can aid clients in making informed decisions. Navigating industry challenges and crises, from 9/11 to the pandemic, and how the aftermath can be periods of unparalleled growth. Balancing strategy, execution, and continuous learning in a fast-paced industry. The concept of events based on new job titles, adapting to ever-evolving roles and responsibilities. The dual challenges of keeping long-time talent agile and attracting a new generation of professionals to the events industry. The thrilling prospect of the events industry's transition from offline to online, and the unique opportunities it presents for the next generation. Don't miss out on this insightful discussion filled with expert opinions, tangible advice, and a forward-thinking approach to the future of events. Dive in now! Get a free sneak peek into the full masterclass course on Leaderpass.

8. 

   12 Oct 2023

   Business of Events Episode 7

   This episode covers an incredibly complex topic: the evolving landscape of events and how they fit within the digital and physical world. The conversation navigates through various subjects that are critical for event organizers, marketers, and community managers. Episode Highlights: Special guest Lance Fensterman. The power of vocal communities and how they can be a double-edged sword. The need for capturing visitor attention and providing value both before and during the event. How technology can help capture and analyze visitor engagement and enhance their experience. Monetization strategies for digital, hybrid, and in-person vendors. An outline of how digital and physical experiences can and should converge for a more unified and valuable visitor experience. Leads as a service, a fascinating concept where the event itself becomes a service platform for generating leads over a long time frame, beyond the actual days of the event. Mention of EIC continuing education credits implies that these insights are not just theoretical but part of ongoing professional development in the events industry. Join us for this deep dive into the ever-changing landscape of events, from community management to technology integration, from monetization strategies to the future of the industry. Get a free sneak peek into the full masterclass course on Leaderpass.

9. 

   5 Oct 2023

   Business of Events Episode 6

   In this enlightening episode of the Business of Events Podcast, delve deep into the changing landscape of event ROI. From the strategic moves of Money 2020 during the pandemic to the challenges faced by exhibitors in measuring engagement, hear experts from the field share their insights. Discover how big corporations approach their events differently from third-party organizers and the evolving role of technology in the events industry. This episode is a must-listen for anyone navigating the complex world of event marketing. Episode Highlights: Special guests Jay Weintraub and Robyn Duda. The strategic success of Money 2020 in showcasing ROI to sponsors, especially during a challenging COVID year. Jay Weintraub’s  take on the shifting mindset of exhibitors and sponsors concerning ROI expectations. Robyn Duda emphasizes the importance of understanding the "why" behind event participation, moving beyond just lead generation. A critical look at the miscommunication between corporates and third-party events, highlighting the different business models in play. The evolving role of technology in aiding exhibitors and sponsors to make informed decisions. Unlock an exclusive masterclass video series with training from Marco Giberti and other industry experts, now approved by the Events Industry Council (EIC). Don't miss out on this informative episode that bridges the gap between expectations and deliverables in the world of event marketing! Get a free sneak peek into the full masterclass course on Leaderpass.

10. 

    28 Sept 2023

    Business of Events Episode 5

    In Episode 5 of the Business of Events podcast, we dive deep into the evolving dynamics of business event planning with special guest Mike Fiber from PRA. Host Marco Giberti explores critical themes like rapidly changing external environments, stakeholder engagement, the significance of a data-driven approach, and even delves into the intricacies of data ownership in the age of technology. This is a must-listen for event planners, entrepreneurs, and strategists looking to adapt and thrive in a changing business landscape. Plus, we have exciting news about continuing education credits through the Events Industry Council (EIC). Episode Highlights: Special guest Mike Fiber. The days when external environments were slow to change are over. Modern business event strategy must evolve quickly to stay ahead. Marco and Mike discuss the shift from one-off events to ongoing engagement strategies that are increasingly digital and sophisticated. They consider the role of 'experience boxes' for virtual participants to enhance engagement. Business events are not only competing against other business events but also against consumer experiences. Understanding what engages people in B2C can enrich B2B event planning. Marco emphasizes how critical it is for event organizers to collect and effectively use data. Data should be the heart of your strategy, guiding everything from stakeholder engagement to event activation. The importance of understanding who owns your data, how it’s being used, and the role of software companies in that equation. The ideal is to use sophisticated digital strategies to facilitate meaningful in-person connections at the events. Things change fast, especially in digital marketing. Being agile and ready to adapt your strategy year after year is key. Marco shares insights from his Harvard Business School program to underline this. Get a free sneak peek into the full masterclass course on Leaderpass.

11. 

    21 Sept 2023

    Business of Events Episode 4

    Join us as we dive into the intricacies of launching events and the transformative power of innovation. Joined by Marco Giberi, a seasoned expert with a history at Apple and now a guiding force in the events industry, we uncover the importance of welcoming failure, the art of learning from it, and the dangers of becoming stagnant. As industries shift and paradigms evolve, Marco reminds us of the necessity to approach every project with a fresh mindset, regardless of past experiences. Also, if you're looking to gain continuing education credits through the Events Industry Council (EIC), we have an exciting announcement that ties into our masterclass series. Don’t miss out on this enlightening conversation and discover the secrets behind launching successful events in an ever-changing landscape. Episode Highlights: Special guests Lance Fensterman, Jay Weintraub, and Karina Bauer. The essentiality of being open to failures and the power of learning from them. A personal anecdote from Marco's days post-Apple, emphasizing the difference between real experience and repeated actions. The challenge and reward of innovating and taking risks versus the potential pitfalls of relying on past models in a changing business landscape. Exclusive access to a video masterclass featuring training from Marco Huberty and other industry experts. Opportunity to earn continuing education credits through the Events Industry Council (EIC) by registering for the Business of Events masterclass. Tune in and equip yourself with the wisdom and strategies essential for tomorrow's events industry. Get a free sneak peek into the full masterclass course on Leaderpass.

12. 

    14 Sept 2023

    Business of Events Episode 3

    In this riveting episode, host Marco Giberti unravels the transformative landscape of event management and the role of Destination Management Companies (DMCs) in today's fast-paced world. With insights from seasoned experts like Mike, who sheds light on the evolution of DMCs and their undeniable relevance in offering local destination expertise, and Monique Ruff-Bell from TED, who explores the essence of storytelling in both virtual and in-person event experiences, this episode is a treasure trove of knowledge for every event professional. Whether you're in the corporate sector, private equity, or simply passionate about organizing events, our experts challenge you to think differently. Join us to discover how technology, experience, and innovation are reshaping the event industry. Episode Highlights: Special guests Greg Topalian, Herve Sedky, Mike Fiber, and Monique Ruff-Bell. The rich 40-year history of Destination Management Companies and their evolution. Challenges and advantages of local expertise in event planning. Sheryl Sandberg’s insights on the balance between face-to-face and digital interactions during the COVID era. Embracing digital: A shift from merely replicating in-person experiences. TED’s formula for virtual and live event engagement. The importance of a 365 engagement model for audience interactions. Comparing perspectives of different event organizers, from corporate to private equity. The innovative role of technology in reimagining event experiences. Tune in to get a comprehensive understanding of the future of event management, peppered with actionable insights and valuable takeaways! Get a free sneak peek into the full masterclass course on Leaderpass.

13. 

    14 Sept 2023

    Business of Events Episode 2

    Dive deep into the transformative power of events in today's digital age with the latest installment of the Business of Events Podcast. Listen as industry veteran Marco Giberti discusses the inevitable evolution of live events, the role of technology in reshaping the attendee experience, and the need for a blend of fluid and crystallized intelligence in the events sector. From the possible resurgence of trade shows to the potential of virtual reality in the events space, explore the myriad of ways the events industry is pivoting amidst rapid change. If you're curious about what the future holds for events, this episode promises insightful perspectives and fresh takes on how the industry can adapt, innovate, and thrive. Episode Highlights: Special guests Charlie McCurdy, Carina Bauer, and Paul Miller. Insight into the changing nature of event participation, from physical attendance to virtual exploration. The role of technology, particularly augmented and virtual reality, in offering new event experiences. A deep dive into the concept of fluid vs. crystallized intelligence and its relevance to the events world. Practical advice on how event organizers can cater to a new, diverse, and younger audience demographic. The importance of bridging the gap between young tech-savvy entrepreneurs and industry veterans to foster innovation. Discover the value of integrating different perspectives to identify and capitalize on the opportunities ahead. Join us for this compelling discussion and learn how to future-proof your event strategy. Don't miss out on this exciting blend of industry insights, technological advancements, and actionable strategies. Get a free sneak peek into the full masterclass course on Leaderpass.

14. 

    14 Sept 2023

    Business of Events Episode 1

    Dive into the dynamic transformation of the event technology industry in this eye-opening episode. From the historical significance of events to the post-pandemic shift to digital and hybrid experiences, we uncover the industry's augmented potential. Join us as we delve into the surge of venture capital investments, the challenges of the liminality phase, and the exciting future awaiting those brave enough to embrace change. Discover why events are now recognized not just as gatherings but as opportunities to connect, learn, and grow. Episode Highlights: The rise of event technology and its game-changing impact. A glimpse into the historical significance and evolution of events. How the COVID-19 pandemic forced an unexpected leap from face-to-face to digital gatherings. Decoding the "augmented TAM opportunity" and its allure to investors. Introduction to the concept of "liminality" and its relevance in the current event industry transition. A call to action: embracing change, experimenting bravely, and the importance of industry-wide collaboration. Tune in to explore the metamorphosis of the event world and to gain insights on how to navigate its evolving landscape. Get a free sneak peek into the full masterclass course on Leaderpass.

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Based on episode analysis; this does not confirm that the show is currently accepting guests.