Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way.
As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.
There were very few women to break through the male dominated streetwear scene of the early aughts. Vashtie Kola remains among the most iconic of them all. The first woman to design her own Jordan back in 2010, Vashtie has gone on to start her own brand Violet and direct music videos for the likes of Kendrick Lamar, Joey Bada$$ and Drake.
She sits down with long time friend and BoH host Angelo Baque (Founder, Awake NY) to reflect on the years they shared together back on the scene. From shop kids to creative directors to label founders, the two trace through what steps it took to get to the top.
WATCH THE FULL EPISODE OF BUSINESS OF HYPE WITH VASHTIE KOLA HERE (https://youtu.be/jirHOJpGdBA).
Executive Producer - Kyle Reyes
Director - Jon Fusco
Producers - Alejandra Zelaya, Jenny Fu
Director of Photography - Julius Ignacio
Gaffer - John Izarpate
Grip - Rick Lim
1st AC - Brian Nguyen
Set Design - Lucy Hislop
Production Assistant - Tealoni Butler
Editor - Jon Fusco
Special Thanks
Sarah Schecker
Sophie Schieli
Gabriella Koppleman
This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly.
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Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support (https://podcasters.spotify.com/pod/show/businessofhype/support)
2 Apr 2024
Kim Shui
Designer and Founder Kim Shui’s collage-esque repertoire reflects her own manifold path to success. A product of New York City, Rome and a child of Chinese immigrants - she has made a career in weaving these influences together to create clothes championed by Dua Lipa, SZA and many others on the scene.
BoH host Angelo Baque (Founder, Awake NY) sits down with Kim to discuss the different tactics she employed to facilitate her rise to fashion icon - finding the right kind of places and wearing the right kind of pieces that lead to conversations with the right kind of people.
PLUS
Angelo sits down with Oke Jr. a hip hop artist out of Oakland, California and his mentor, Sickamore the label man who helped launch the careers of Travis Scott, YG, Don Toliver and many others. They reveal how a mentor can help you cut through the noise and keep you in check when even your greatest of doubts emerge.
WATCH THE FULL EPISODE OF BUSINESS OF HYPE WITH KIM SHUI ON YOUTUBE (https://youtu.be/mNLy-9snmrY).
Executive Producer - Kyle Reyes
Director - Jon Fusco
Producers - Alejandra Zelaya, Jenny Fu
Director of Photography - Julius Ignacio
Gaffer - John Izarpate
Grip - Rick Lim
1st AC - Brian Nguyen
Set Design - Lucy Hislop
Production Assistant - Tealoni Butler
Editor - Jon Fusco
Special Thanks
Sarah Schecker
Sophie Schieli
Gabriella Koppleman
This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly.
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Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support (https://podcasters.spotify.com/pod/show/businessofhype/support)
26 Mar 2024
Sage Elsesser
Sage Elsesser has always been something special - more than a skater, more than a model, more than a musician. Sage thrives in the blur of his own artistry. Lately he’s found his lane as Navy Blue, and as you’ll find out in this episode his influences run as deep as his lyricism. Most recently, Elsesser's seventh studio album Ways of Knowing was released to critical acclaim under his own label, Freedom Sounds.
BoH host Angelo Baque (Founder, Awake NY) has been with Sage since the very beginning. Together they trace the roots of their relationship, as well as Sage’s own part in introducing Earl Sweatshirt to Tyler the Creator.
Watch the full episode of Business of HYPE with Sage Elsesser on YouTube. (https://youtu.be/21UuJUBsN3s)
Executive Producer - Kyle Reyes
Director - Jon Fusco
Producers - Alejandra Zelaya, Jenny Fu
Director of Photography - Julius Ignacio
Gaffer - John Izarpate
Grip - Rick Lim
1st AC - Brian Nguyen
Set Design - Lucy Hislop
Production Assistant - Tealoni Butler
Editor - Jon Fusco
Special Thanks
Sarah Schecker
Sophie Schieli
Gabriella Koppleman
This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly.
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Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support (https://podcasters.spotify.com/pod/show/businessofhype/support)
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