The Business of PR Podcast shines a spotlight on the many ways PR and Communications operate as a core business function and as a powerful tool to drive business growth, increase influence, and create positive change in society.
The content is geared for all business audiences, especially: PR, Communications, and Marketing professionals who want insights into emerging trends and strategies to deal with business challenges of all shapes and sizes.
Programming also helps business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to learn on how to effectively optimize PR and Communications as a growth tool.
Through first-hand accounts from experts and professionals in the field, you'll hear stories from the trenches and walk away with actionable advice to take back to the office and board room.
017 - Where's My Money Series: Navigating Collections & How to Make it Work For You
Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand.
This episode takes us into the world of business collections, in a riveting conversation with Dean Kaplan, President of The Kaplan Group.
27 Jul 2022
016 - Where’s My Money Series: Radix Roundtable
Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand.
This episode features three professionals who all had to engage recovery resources and tactics in handling clients who refused to pay up. They each share their experiences, they steps they took, outcomes, and advice for others looking for insight into handling similar situations.
Where’s my money? Unfortunately, it’s a question that a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand.
This episode takes us into the legal world of debt recovery and discusses when and how to engage with legal, optional avenues, and the emotional impact and resources involved, and how to best equipped.
12 Aug 2021
014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads
The Sales-PR relationship is one that is radically under-utilized within companies with one of the biggest hurdles is that sales (and BD, account management) simply don’t know what kind of information is helpful, how to go about sharing it, and the ways it can be used to help them.
In this episode, host Nicole Jordan provides 13 specific ways sales can engage with PR, the types of insights PR/Comms looks for, and why PR wants to know. This episode will help any sales person help their PR team to help them capture leads and meet goals.
This show also speaks to PR and Comms who may not have had experience working sales, typically when working at an agency or consultant and provides tips on how to get a good process started and how to integrate that information to ongoing strategies.
28 Jun 2021
013 - Bad Clients: How to Spot Them and What To Do With Them
Bad clients. We've all been there. How do you spot troublesome clients in advance and how to navigate if good clients turn bad? In this Radix Rountable episode, host Nicole Jordan is joined by three PR pros (Kat Eller Murray, ROAM Communications; John McCartney, Jmac PR; Jamie Brown, Direct Public Relations) from the Radix Collective independent PR network who share personal stories, common red flags to look out for, how they've handled ending a bad client situation, and elements of what makes a good client.
13 May 2021
012 - Lessons from the Trenches: Nine Takeaways for Nine Years in Business
In this episode, host Nicole Jordan re-caps some hard fought lessons from nine years of running her own business. Tapping advice she’s given others, and to herself, she walks through key takeaways that include: Knowing what you want; Valuing your time; Building network and community; Not operating from a place of fear, and other tips that have been useful to Nicole and others she has counseled over the years.
19 Apr 2021
011 - Covering Your Assets: Demystifying Business Insurance
Going in to business for yourself requires getting familiar with business operations. One area that causes a lot of confusion is business insurance. If you are a solo-preneur with a consultancy or even a two-person shop, what do you really need? How much should it cost? What is too much? What do you not need? There is a lot of conflicting information out there so Kevin Sullivan with Connor, Alexander and Sullivan Insurance Services sets us straight. His firm works with a number of 1099’s in small businesses and he's knowledgable about what it takes for you to cover your assets. Get your pens out. You’ll want to take notes for this one.
5 Apr 2021
010 - PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles
Money, money, money. Financial integrity and process is one of the top challenges freelancers and small business owners struggle with, many living in fear of taxes or an audit. There are good and bad ways to think about your business finances and how to structure and allocate your business to be on the best footing. In this episode Oona Rokyta, a PR pro turned CEO of Lance Bank, a "smart bank for freelancers”, covers common freelance finance fumbles and tips for how to think smart about your money, and how to set yourself up for success. You’ll also learn how Oona’s background in PR helped her start her own business, what personal experience led to the idea spark that’s become Lance, and entrepreneurial lessons through the process of building, not just a new company, but a new category of banking and finance catered to the freelance market.
22 Mar 2021
009 - Rise of Independent PR: Why Going Freelance is Big Business
This Rise of Independent PR episode takes a look at the reasons behind the boom in freelance PR (and other associated trade specialities), what it means, what to know if jumping in, and the implications moving forward given the rise in remote work acceptance from businesses. Hear from host, Nicole Jordan, and guest, Andrea Holland, founder of DialedPR.com and RemotePRJobs.com as they share insights of personal experience and learned advice.
8 Mar 2021
008 - The Pivot to Virtual: Events in the Time of Covid & the Shift to Hybrid
In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyone's plans and the pivot to virtual, after a bumpy start, has revealed promising upsides and a market poised for tremendous growth. In this episode we learn from Taylor Belshause, managing director at CredPR, a communications agency dedicated to the events space, for an inside look at what happened, how companies adjusted, and what it means for MarComm strategies-at-large moving forward.
24 Feb 2021
007 - Tales in Higher-Ed: Two Journalism and Communication Professors Talk Opportunities & Challenges
In this episode we take a peek into the world of teaching Journalism and Communications in an age of fractured attention economies, digital native students, and keeping up with a rapidly shifting communications landscape. This episode features Kelli Matthews, an instructor of public relations at the University of Oregon School of Journalism and Communications, and founder of Verve Northwest Communications; and Freddy Nager, an instructor at University of Southern California's Annenberg School of Journalism and Communications, and founder and creative strategist at Atomic Tango, a marketing strategy consultancy.
14 Dec 2020
006 - PR Freelancing & AB5: What to Know
The AB5 law that went into effect January 2020 has caused a lot of confusion and concern for California-based freelancers across the board. But, what is this law and does it apply equally to all 1099’s or are there exemptions depending what industry you’re in and how your business is structured? What does this mean for PR consultants and the clients or agencies they work with? These are only a few of the questions being asked, and to get answers we’re joined by Charles Swain, ESQ with Swain Law Firm, a practice that specializes in labor and employment disputes. Mr. Swain, walks us through the history of the law, the implications for 1099’s, and the way PR freelancers, especially if subcontracting, can pass the ABC “sniff test”.
7 Dec 2020
005 - Building a PR Agency to Sell
Are you someone who is looking to build a practice to sell and want to better understand what it takes to get your PR agency or consultancy acquired? In this episode we sit down with Julie Crabill to hear her personal journey from agency worker to owner and how she got to an exit.
1 Dec 2020
004 - Podcasting as a Comms Channel + Audio Strategy Wake Up Call for Brands
Podcasting is about to be the new shiny Communications toy, but is it for every company or executive? What does this boom say about the rise of voice and impending need for designing corporate audio strategies? Nick Ruffini, founder of Revoice Media, takes us to school on all this and more.
30 Nov 2020
003 - Rookie Mistakes When Going Independent with Kristin Martell, mTell Group and Tameka Kee, In.flux Labs
Are you an independent or thinking of becoming one? This roundtable of seasoned industry vets gets down to brass tacks about the worst rookie mistakes and how to avoid them.
16 Nov 2020
002 - Help Wanted: Agency Subcontracting as an Independent with Gabriel del Rio, GDRPR and Teresa Buyikian
Traditional PR agencies are fast emerging as a major hiring force of independent PR talent. Hear from two pros with tales from the field and things to watch out for.
9 Nov 2020
001 - Exploring the Green Rush: The Do’s and Dont’s of Canna PR with Heidi Haller Groshelle, Ingrid Marketing
Canna PR pioneer, Heidi Haller Groshelle, talks with Nicole about the fast-growing Canna industry and the opportunities and challenges it’s created for PR and Marketing professionals looking to cash in on The Green Rush
2 Nov 2020
000 - Introducing Business of PR
The Business of PR Podcast explores the ways PR and Communications operates as a core business function and a powerful tool to drive business growth, increase influence, and create positive change in society.
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