Managing Your Online Reputation with Tim Scerba and Michelle Sinning
In this episode, Tim Scerba and Michelle Sinning join us to talk about how equine veterinarians can manage their online reputations. They discuss the importance of Google reviews, strategies for responding to negative reviews, and vulnerabilities for equine veterinarians.
Tim Scerba is a recognized international strategic corporate and marketing communications expert with more than 40 years of experience in all aspects of corporate reputation, crisis, and sensitive issues management. Michelle Sinning has led communications initiatives in a broad range of industries throughout her 30-year career.
The Business of Practice podcast is brought to you by CareCredit.
This information is shared solely for your convenience. You are urged to consult with your individual advisors with respect to any information presented.
Business of Practice Podcast Hosts, Guests, and Links Episode 149:
Hosts: Dr. Amy Grice and Carly Sisson (Digital Content Manager) of EquiManagement (https://equimanagement.com/) | Email Carly (csisson@equinenetwork.com) (mailto:csisson@equinenetwork.com) | Connect with Carly on LinkedIn (https://www.linkedin.com/in/kimberlylsbrown/)
Guests: Tim Scerba and Michelle Sinning
Podcast Website: The Business of Practice (https://equimanagement.com/podcast/the-business-of-practice-podcast/)
15 Sept 2026
The AAEP Advocacy Network and Veterinary Regulatory Developments with Dr. Ashley Morgan | Ep. 148
In this episode, Ashley Morgan, DVM, CAE, AAEP director of equine welfare and advocacy, joined us to discuss the AAEP Advocacy Network and some of the latest legislative and regulatory developments that could impact the veterinary profession.
To access more advocacy resources and webinars or find opportunities to weigh in on emerging issues, you can contact Dr. Morgan at amorgan@aaep.org.
The Business of Practice podcast is brought to you by CareCredit.
This information is shared solely for your convenience. You are urged to consult with your individual advisors with respect to any information presented.
Business of Practice Podcast Hosts, Guests, and Links Episode 148:
Hosts: Dr. Amy Grice and Carly Sisson (Digital Content Manager) of EquiManagement (https://equimanagement.com/) | Email Carly (csisson@equinenetwork.com) (mailto:csisson@equinenetwork.com) | Connect with Carly on LinkedIn (https://www.linkedin.com/in/kimberlylsbrown/)
Guests: Dr. Ashley Morgan, DVM, CAE, AAEP
Podcast Website: The Business of Practice (https://equimanagement.com/podcast/the-business-of-practice-podcast/)
1 Sept 2026
Learning to Delegate with Dr. Christine Staten | Ep. 147
In this episode, Christine Staten, DVM, MBA, joined us again to talk about the importance of delegating. Owners of small practices often wear many hats, and their workload can be overwhelming. However, many veterinarians resist delegating. Staten explained that because many veterinarians feel the need to be in control, they have trouble letting go.
“We can’t do everything,” she said. “We become the bottleneck in our practice, and we burn out.”
To learn more, you can contact Staten through her website: veterinary-mba.com (http://veterinary-mba.com/)
The Business of Practice podcast is brought to you by CareCredit.
This information is shared solely for your convenience. You are urged to consult with your individual advisors with respect to any information presented.
Business of Practice Podcast Hosts, Guests, and Links Episode 147:
Hosts: Dr. Amy Grice and Carly Sisson (Digital Content Manager) of EquiManagement (https://equimanagement.com/) | Email Carly (csisson@equinenetwork.com) (mailto:csisson@equinenetwork.com) | Connect with Carly on LinkedIn (https://www.linkedin.com/in/kimberlylsbrown/)
Guests: Dr. Christine Staten, DVM, MBA
Podcast Website: The Business of Practice (https://equimanagement.com/podcast/the-business-of-practice-podcast/)
Who has been a guest on Business of Practice Podcast
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Drs Ruthie Lindberg
Justin Jornigan
Dr Ginger Reagan
Dr Travis Boston
Dr Rebecca Gimenez Husted
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Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 45 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
77
Social presence
0
YouTube
0
Engagement
32
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