Business Therapy Podcast

About Business Therapy Podcast

A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology. Join Amazon branding powerhouse Andrew Morgans (CEO) and tech mastermind Tyler Lubben (CTO) as they diagnose brand struggles and deliver no-BS solutions. Backed by Marknology, Powered by EcomPulse, Ignite Traffic, Master Conversions, Confront the Uncomfortable...Enter Business Therapy.

Publisher

Andrew Morgans x Tyler Lubben

Category

business

Language

en

Explicit

No

First episode

17 Apr 2025

Latest episode

17 Apr 2025

Latest episodes

4 episodes in the feed.

1. 

   17 Apr 2025

   Amazon PPC Automation & AI: Proven Strategies to Scale Your Ads | S1:S4

   Get our Q1 2025 Crowd-Sourced Amazon PPC Mistakes and Struggles Report: https://click.marknologyeffect.com/q1-2025-ppc-mistakes Our report gathers your peers' pain and frustrations directly from sources including Reddit, Quora, Google, YouTube, TikTok, LinkedIn, Instagram, Threads, News Articles, Blogs, and more.Amazon PPC Series 1: Alex Bravo | Business Therapy Session: 4/4 In this session, Alex confronts his anxiety around rapidly evolving Amazon PPC technology. We explore how Amazon PPC automation and Amazon PPC AI, combined with rule-based guardrails, can transform his strategy. Discover actionable ways to automate Amazon bids, optimize ACOS, and leverage the best Amazon PPC automation software for future-proof growth.Timestamps: 00:00 Drew IQ: The Future of Amazon PPC Automation 01:15 Fear of Amazon PPC AI & Automation Explained 03:40 How Amazon Rule-Based Automation Enhances PPC Strategy 06:30 Amazon PPC AI: Limitless A/B Testing & Audience Segmentation 09:50 Best Amazon PPC Automation Tools & Software 12:55 Amazon Bid Optimization & ACOS Automation Strategies 16:05 How to Practically Automate Amazon PPC Advertising Campaigns 19:00 Final Takeaways: PPC Automation & AI for Long-Term Success Host Links: 📲Andrew Morgans: https://connect.andrewmorgans.com/bio 📲Tyler Lubben: https://connect.tylerlubben.com/bio Session Recap: Alex, an Amazon brand owner, faces fear and resistance toward adopting new Amazon PPC automation technologies. Andrew and Tyler discuss how blending Amazon rule-based automation with Amazon PPC AI can dramatically improve campaign efficiency and scalability. They address the anxiety of falling behind competitors and emphasize how incremental adoption of Amazon bidding automation tools can streamline decision-making, enhance audience targeting, and significantly optimize ACOS. The episode inspires Alex to reframe disruption as a growth catalyst rather than a threat.Patient Struggles: Alex struggles with fear of falling behind competitors using Amazon PPC AI, anxiety about increasing complexity in Amazon PPC optimization, and hesitation to invest in Amazon PPC automation software. He feels overwhelmed by rapid technological changes and struggles to see practical applications of PPC automation on Amazon, creating stagnation and resistance to innovation.Session Insights: Many entrepreneurs fear technology changes, but a growth mindset makes adopting tools like Amazon PPC AI easier. Embracing disruption unlocks new opportunities—small, incremental steps are key. Amazon PPC automation tools help automate tasks, optimize ACOS, and improve overall Amazon PPC strategy. Rekindling entrepreneurial passion and continuous learning drive long-term success.Treatment Plan: Cultivate a growth mindset—actively learn about Amazon PPC AI and automation. Identify practical uses for Amazon PPC automation software to automate bids, optimize ACOS, and enhance campaign performance. Start small with Amazon PPC automation tools and gradually scale. Reframe negative thoughts around technology, reconnect with original entrepreneurial passion, and seek mentorship. Automate repetitive Amazon PPC tasks and prioritize customer-focused innovations through experimentation and consistent learning.About Business Therapy Podcast: A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology.Join Amazon branding powerhouse Andrew Morgans (CEO, #AmazonStrategist) and tech mastermind Tyler Lubben (CTO, #AnalyticsInnovator) as they diagnose brand struggles and deliver no-BS solutions.Backed by Marknology’s Expertise, accelerated by EcomPulse Technology—Ignite Traffic, Master Conversions, Confront the Uncomfortable... Welcome to Business Therapy.

2. 

   17 Apr 2025

   ACOS vs TACOS: Which Amazon PPC Metric Maximizes Your Profits? | S1:S3

   Get our Q1 2025 Crowd-Sourced Amazon PPC Mistakes and Struggles Report: https://click.relentlessmarketing.agency/XO2pOur report gathers your peers' pain and frustrations directly from sources including Reddit, Quora, Google, YouTube, TikTok, LinkedIn, Instagram, Threads, News Articles, Blogs, and more.Amazon PPC Series 1: Alex Bravo | Business Therapy Session: 3/4 Alex struggles with overreliance on basic Amazon metrics like ACOS, feeling overwhelmed by data and unclear on deeper metrics that impact profitability. In this session, we explore ACOS vs TACOS, uncovering why TACOS provides a clearer picture of Amazon PPC profitability and how Alex can strategically lower ACOS on Amazon.Timestamps: 00:00 Drew IQ: Moving Beyond ACOS in Amazon PPC 01:10 Amazon ACOS Explained: Limitations of ACOS Alone 03:35 Amazon ACOS vs TACOS: Which Metric is Better? 06:22 How to Lower High Amazon PPC ACOS Strategically 09:15 Amazon TACOS & PPC Profitability Metrics Deep Dive 12:40 Practical Amazon PPC Optimization Techniques 15:50 Key Strategies to Improve Amazon ACOS Profit 18:25 Essential Insights on Amazon PPC Metrics & Decisions Host Links: 📲Andrew Morgans: https://connect.andrewmorgans.com/bio 📲Tyler Lubben: https://connect.tylerlubben.com/bio Session Recap: Alex finds himself stuck on baseline metrics, notably Amazon ACOS, leading to unclear strategic decisions and stagnation. Andrew and Tyler highlight the critical differences between ACOS vs TACOS, explaining why Amazon TACOS offers a more comprehensive view of profitability. The session emphasizes moving past vanity metrics, implementing granular data analysis, and identifying actionable insights to lower Amazon PPC ACOS. The co-hosts stress that informed action—even when imperfect—is key to improving Amazon PPC campaigns and profitability.Patient Struggles: Alex experiences overreliance on basic Amazon ACOS, lacks clarity in understanding ACOS vs TACOS, and feels overwhelmed by extensive Amazon PPC data. He struggles with fear of decision-making errors, resistance to admitting limitations, and challenges allocating time for skill improvement, resulting in stagnation and high ACOS.Session Insights: Relying solely on Amazon ACOS can hide deeper profitability issues. TACOS vs ACOS highlights broader marketing efficiency. Too much data without strategic understanding leads to paralysis. Self-awareness of skill gaps and openness to external support are essential for lowering ACOS and improving PPC performance. Action beats stagnation, and investing in Amazon PPC optimization skills yields significant returns.Treatment Plan: Implement deeper tracking of PPC metrics beyond ACOS—prioritize TACOS for comprehensive understanding. Conduct an honest skill-gap assessment, particularly regarding Amazon PPC optimization strategies. Establish a structured learning plan around Amazon PPC profitability, Amazon ACOS tutorials, and deeper data analysis skills. Engage specialized Amazon PPC experts to guide optimization. Create a clear decision-making process, accept imperfections, and consistently allocate time to learning advanced PPC techniques.About Business Therapy Podcast: A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology.Join Amazon branding powerhouse Andrew Morgans (CEO, #AmazonStrategist) and tech mastermind Tyler Lubben (CTO, #AnalyticsInnovator) as they diagnose brand struggles and deliver no-BS solutions.Backed by Marknology’s Expertise, accelerated by EcomPulse Technology—Ignite Traffic, Master Conversions, Confront the Uncomfortable... Welcome to Business Therapy.

3. 

   17 Apr 2025

   Amazon PPC Defense Strategy: Stop Click Fraud & Protect Profits S1:S2

   Get our Q1 2025 Crowd-Sourced Amazon PPC Mistakes and Struggles Report: https://click.relentlessmarketing.agency/XO2nOur report gathers your peers' pain and frustrations directly from sources including Reddit, Quora, Google, YouTube, TikTok, LinkedIn, Instagram, Threads, News Articles, Blogs, and more.Amazon PPC Series 1: Alex Bravo | Business Therapy Session: 2/4 Growing anxious, Alex fears competitors are sabotaging his campaigns and draining his PPC budget through click fraud. He's struggling with inflated Amazon PPC costs, suppressed organic rankings, and challenges proving malicious intent.Timestamps: 00:00 Drew IQ: Protecting Your Amazon PPC Investment 01:05 Identifying Click Fraud in Amazon PPC Campaigns 03:22 How to Detect Amazon PPC Defense Issues Early 06:40 Vision AI Tools for Amazon Click Fraud Protection 09:30 Strategic Budget Allocation for Amazon PPC Defense 13:15 Leveraging Branded Keywords in Amazon PPC Campaigns 17:12 Proactive Amazon Campaign Defense Strategy Insights Host Links: 📲Andrew Morgans: https://connect.andrewmorgans.com/bio 📲Tyler Lubben: https://connect.tylerlubben.com/bio Session Recap: This episode focuses on Alex, an Amazon seller struggling with suspected click fraud that's inflating his Amazon PPC costs and hurting organic rankings. Andrew and Tyler highlight the difficulty of proving malicious competitor intent and the importance of proactive strategies to stop Amazon click fraud. They emphasize strategic budget allocation, granular data tracking, and technical expertise to analyze ad performance. The session stresses leveraging branded keywords for Amazon PPC campaigns and outlines practical solutions, including Amazon click fraud protection methods and partnering with experts to implement robust Amazon PPC defense tactics.Patient Struggles: Alex suspects click fraud is inflating his Amazon PPC costs, actively sabotaging his campaigns, and suppressing his organic rankings. He's frustrated by limited technical expertise to analyze Amazon PPC data, lacks dedicated monitoring resources, and struggles with insufficient transparency from Amazon regarding fraudulent activity, leading to significant budget burnout.Session Insights: Aggressive competition and click fraud are increasingly common on Amazon, yet proving malicious intent is challenging. Effective Amazon PPC defense campaigns require rigorous data tracking and technical knowledge. Controlling ad spend, proactively managing branded keywords for Amazon campaigns, and diversifying PPC strategies can mitigate click fraud impacts. Agencies and external experts offer valuable support in managing Amazon PPC defense.Treatment Plan: Implement comprehensive data tracking to detect anomalies early in Amazon PPC defense campaigns. Use strategic day-parting to spread ad budgets throughout the day, reducing rapid depletion from click fraud. Develop strong relationships with Amazon account representatives to address suspected fraud. Engage PPC experts to analyze data, optimize campaigns, and reinforce Amazon click fraud protection. Document suspected fraud meticulously to build a compelling case. About Business Therapy Podcast: A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology.Join Amazon branding powerhouse Andrew Morgans (CEO, #AmazonStrategist) and tech mastermind Tyler Lubben (CTO, #AnalyticsInnovator) as they diagnose brand struggles and deliver no-BS solutions.Backed by Marknology’s Expertise, accelerated by EcomPulse Technology—Ignite Traffic, Master Conversions, Confront the Uncomfortable... Welcome to Business Therapy.

4. 

   17 Apr 2025

   Lower Amazon PPC Costs in 2025: Reduce CPC & Improve ACOS | S1:S1

   Get our Q1 2025 Crowd-Sourced Amazon PPC Mistakes and Struggles Report: https://click.relentlessmarketing.agency/XO2jOur report gathers your peers pain and frustrations directly from the source including Reddit, Quora, Google, YouTube, TikTok, LinkedIn, Instagram, Threads, News Articles, Blogs and more. Amazon PPC Series 1: Alex Bravo | Business Therapy Session: 1/4Alex struggles with overwhelming Amazon PPC data, unclear on how to effectively manage rising CPC costs and excessively high ACOS. He's stuck analyzing basic metrics without clear strategies to optimize his campaigns or lower ad spend.Timestamps:00:00 Drew IQ: Your Guide to PPC Success01:03 Alex’s Battle with PPC Data Overload02:10 Tackling the Challenge of Rising CPC Costs05:20 AI Strategies to Boost PPC Ad Conversions08:49 Driving PPC Growth Through Innovation Strategies12:27 Proactive Methods for Reducing PPC Costs Quickly17:24 Powerful PPC Insights for Immediate Action StepsHost Links: 📲Andrew Morgans: https://connect.andrewmorgans.com/bio📲Tyler Lubben: https://connect.tylerlubben.com/bioSession Recap:This episode centers around Alex, an Amazon seller struggling with overwhelming PPC data, rising Amazon PPC costs, average CPC increases, and high Amazon ACOS. The co-hosts emphasize moving beyond basic Amazon metrics, advocating for deeper data analysis and clear Amazon PPC optimization strategies. They discuss how data overload and lack of skills can paralyze decision-making, stressing the need for self-awareness about PPC management skills and openness to external expertise. The episode underscores that decisive action—even if imperfect—is crucial for growth and effectively reducing Amazon advertising CPC.Patient Struggles:Alex struggles with overreliance on basic Amazon metrics, uncertainty in Amazon PPC strategy, difficulty pinpointing PPC optimization areas, and feeling overwhelmed by extensive data on Amazon pay per click costs.Session Insights:Vanity metrics like average CPC on Amazon can hide deeper problems like a high Amazon ACOS. Too much data on PPC Amazon campaigns causes paralysis. Effective Amazon PPC management requires understanding your strengths and weaknesses and sometimes seeking outside help. Pride can prevent sellers from lowering CPC on Amazon, but imperfect action beats no action. Investing time to learn detailed Amazon PPC step-by-step strategies is essential.Treatment Plan:Implement deeper tracking of Amazon PPC campaign performance beyond basic metrics. Evaluate PPC skill gaps, particularly around Amazon ACOS management. Create a focused learning path covering Amazon PPC tutorials and advanced PPC optimization. Consider hiring PPC experts for external support. Establish clear decision-making processes for managing Amazon PPC costs. Accept imperfection as part of improving Amazon PPC strategies. Allocate regular time for learning how Amazon PPC works and optimizing campaigns to lower CPC and improve profitability.About Business Therapy Podcast:A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology.Join Amazon branding powerhouse Andrew Morgans (CEO, #AmazonStrategist) and tech mastermind Tyler Lubben (CTO, #AnalyticsInnovator) as they diagnose brand struggles and deliver no-BS solutions.Backed by Marknology’s Expertise, accelerated by EcomPulse Technology—Ignite Traffic, Master Conversions, Confront the Uncomfortable... Welcome to Business Therapy.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

80,152

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

70

Social presence

0

YouTube

76

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.