Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Welcome to Business to Human!
Restaurant Marketing Strategies To Be More Relatable to Guests
Food industry marketers, are you beating the heat this year with your campaigns? In this episode, co-hosts Alexa Bennett and April Masters discuss strategies restaurant marketers can use to be more relatable to their customers. . We share tips for offering deals and leveraging restaurant apps, and discuss the challenges of dining out on the go. We also explore the significance of loyalty programs for restaurant businesses and stress the need for multi-faceted loyalty programs that provide rewards and value to repeat customers. You will also learn about our personal experiences with various restaurant loyalty programs.
We Discuss:
The increased cost of hosting a meal
Restaurant marketing strategies
How restaurants can be helpful to their guests
Restaurant loyalty programs
15 Aug 2024
Predictions for the 2024 Holiday Shopping Season
In this episode, we dive into the complexities of holiday shopping, including hosting and travel plans with special guests Chip West and Sara Thomsen, retail industry experts at RRD. We explore the importance of targeted promotions, convenient services, and irresistible deals. Our conversation also highlights how retailers and brands can capitalize on shoppers’ plans to drive traffic sales, the necessity of frequent, personalized messaging, and the appeal of exclusive products.Predictions for this holiday season are explored, including a potential shift toward later shopping and the possibility that shoppers will prioritize physical gifts over experiences.
Join us as we consider:
Holiday shopping trends and timing
The power of deals, offers, and discounts
Consumer spending habits during the holidays
Holiday travel and the opportunity for automotive services
18 Jul 2024
Is “Funflation” Here to Stay?
The pandemic has shifted consumer priorities towards experiences over material possessions, leading to a resurgence of old marketing strategies like couponing and mailers. Consumers are willing to spend more on experiences, especially for their children, but increased costs may lead to a reevaluation of spending habits. Marketers are exploring creative ways to enhance consumer experiences, such as through cross-promotional offers and mobile integration, to capitalize on this trend. The concept of 'funflation' as a marketing strategy balances the need to grow and engage with target audiences while acknowledging economic constraints.
In this episode, we dive into:
Prioritizing experiences over material possessions
Consumer spending habits post-pandemic
Inflation's impact on spending habits and marketing strategies
Read more about funflation and what it means for marketers in this blog (https://www.vericast.com/insights/blog/splurge-or-save-unpacking-the-fun-flation-phenomenon-in-todays-consumer-market/) on Vericast.com.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.8 / 5
19 ratings
Spotify
5.0 / 5
1 ratings
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