Hosts Maggie Butler and Brent Hallinger, small business strategists and consultants, blend entrepreneur education with happy hour. They share stories of their client's business journeys, talk biz strategy, and the latest tools and trends. Grab a glass and let's have some fun (unless you're driving).
Maggie and Brent are co-founders of Local Union Consulting, a Tampa Bay consulting firm. Visit us at www.local-union.com
We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customers follow, allowing us to turn customers into lifelong advocates of your brand (if done appropriately).
Step FIVE of the Customer Journey is ADVOCACY, the ultimate goal of customer experience. How do we build advocates and not just customers? We share on this podcast!
You can learn more about the Customer Journey here (https://www.local-union.com/customer-experience). Follow us on Instagram (https://instagram.com/localunionllc) for everyday business tips and visit our website (https://local-union.com/) to get in touch.
27 Jul 2021
Step 4: Retaining Customers
We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customers follow, allowing us to turn customers into lifelong advocates of your brand (if done appropriately).
Step FOUR of the Customer Journey is RETENTION, the powerful yet overlooked profit maker. Did you know it costs ~5X more to acquire a new customer than it does to keep an existing one? And a 5% increase in customer retention equals ~25-95% more profits!! The numbers speak for themselves - retaining clients is critical.
Having a retention strategy for your business is your first step!
You can learn more about the Customer Journey here (https://www.local-union.com/customer-experience). Follow us on Instagram (https://instagram.com/localunionllc) for everyday business tips and visit our website (https://local-union.com/) to get in touch.
7 Jul 2021
Step 3: Make Purchasing your Goods Easy and Scaleable
We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customers follow, allowing us to turn potential customers into lifelong advocates of your brand (if done appropriately).
Step THREE of the Customer Journey is Purchasing. This is the stage where the customer knows about your business and is ready to commit to purchase your product or services. We talk about how to keep the purchase channel simple and the common issues we see when businesses are just getting started and not sure how to start accepting payment. Bonus: as you grow, you'll need to adopt new purchasing strategies. We show you how!
You can learn more about the Customer Journey here (https://www.local-union.com/customer-experience). Follow us on Instagram (https://instagram.com/localunionllc) for everyday business tips and visit our website (https://local-union.com/) to get in touch.
23 Jun 2021
Step 2: Turn Customer Trust into Dollars, through Consideration
We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customer's follow, allowing us to turn potential customers into lifelong advocates of your brand (if done appropriately).
Step TWO of the Customer Journey is Consideration. This is the stage where your customer needs questions answered BEFORE purchasing. We talk what to look for, how to tweak your business to build trust, and ways to shrink the time it takes for a customer to purchase your product!
You can learn more about the Customer Journey here (https://www.local-union.com/customer-experience). Follow us on Instagram (https://instagram.com/localunionllc) for everyday business tips and visit our website (https://local-union.com/) to get in touch.
9 Jun 2021
Step 1: Creating Awareness for your Company or New Products
We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customer's follow, allowing us to turn potential customers into lifelong advocates of your brand (if done appropriately). Step one of the Customer Journey is creating Awareness. Awareness is how people find out about your brand or a new product / service. This is a critical step to growing your business and often includes traditional marketing. We discuss the TWO big factors you need to know before launching marketing or campaign efforts.
You can learn more about the Customer Journey here (https://www.local-union.com/customer-experience). Follow us on Instagram (https://instagram.com/localunionllc) for everyday business tips and visit our website (https://local-union.com) to get in touch.
27 May 2021
Time Management for Entrepreneurs
This week, Maggie and Brent sit down to discuss ways entrepreneurs can add more structure to their busy schedules. While there are never enough hours in the day, we cover ways to optimize your own schedule and discuss when it makes sense to hire out tasks in your business for those areas that are a distraction. We suggest 5 roles you should consider hiring out to get more hours back in the day and have one role we think you should avoid hiring externally for your business.
Visit us on Instagram (//www.instagram.com/localunionllc) (@localunionllc) or www.local-union.com (https://local-union.com).
12 May 2021
Creating a Seamless Customer Experience
This is the ONE area we encourage businesses to focus on, tying together all of your operation & marketing efforts! Creating Seamless Customer Experience increases profits, retains more customers, streamlines your marketing, and gives you a competitive advantage.
We explain what a Seamless Customer Experience entails (and how you can do it), plus walk through the 5 areas you need to consider, improve, and perfect to ensure you're building brand loyalty:
Customer Awareness
Consideration & Trust
Purchasing
Retention
Customer Advocacy
Learn more at https://local-union.com/customer-experience (https://local-union.com/customer-experience)
29 Apr 2021
Sustainable Business Growth - Signs You're Ready to Grow
Scaling a business too quickly is a top five reason that small businesses fail. Today, we discuss some indicators that your business is ready for take-off vs. identify common signs that you're not quite ready to ramp up your operations.
14 Apr 2021
Elevator Pitch + Why You're Losing Customers
In this week's Business Wine Down, Local Union discusses some best practices in crafty that tricky 30-second elevator pitch using the acronym TALK and discuss four common mistakes entrepreneurs overlook, that lead to lost customers. Brent and Maggie discuss best practices to improve and create unforgettable customer experience. Learn more at:
Blog on Four Reasons Your Losing Customers: https://www.local-union.com/blog/how-you-are-losing-customers
Customer Experience Evaluation: https://www.local-union.com/customer-experience
7 Apr 2021
Blogging & Hiring a Coach: Two Necessary Investments
💥 Blogging is incredibly important for any small business, as it brings awareness to your website and acts as an exchange with your potential customers. We share our four blogging tips to optimize your SEO and time invested.
💥 What we hear most from seasoned entrepreneurs? They wish they hired a business coach sooner! We talk why they're important, what type of entrepreneurs benefit from coaches, and what to look out for when hiring someone.
💥 Looking to improve your Business Finance 101? Check out our 5 Steps to Planning Profit here (https://www.local-union.com/blog/businessfinance101).
As always, you can learn more about our consulting / coaching services and connect with us at www.local-union.com (//www.local-union.com).
Maggie Butler is co-founder of Local Union, a business consulting and coaching firm. She loves helping entrepreneurs grow, retain more profit, and build the lives of their wildest dreams. She is also a board member of the Florida Business Incubator, based in Tampa Bay, Florida. Join us daily on Instagram (https://instagram.com/localunionllc) @localunionllc.
2 Apr 2021
1: [cheers!] Email Marketing, your Customer Experience & more
Meet our host, Maggie Butler, and her "special guest." We talk about the importance of Customer Service & Experience in your business (and why it's more important than social media), discuss a new email marketing tool, and offer our FREE one-page business template. All over a glass of wine!
Plus, we introduce our first in-person business course: Entrepreneur Fundamentals. This four-week course is perfect for aspiring, new, and seasoned entrepreneurs in the small business world or non-profit space (if you're lucky enough to be in the Tampa Bay Area). Sign up for the Entrepreneurial Fundamentals 4-week series here (https://www.local-union.com/entrepreneurfundamentals).
Improve your customer service and start charging more for your services / products! Learn more about our Customer Experience Evaluations here (https://www.local-union.com/customer-experience).
As always, you can join us live on Instagram every Tuesday at 5pm EST. Follow us @localunionllc
Maggie Butler is co-founder of Local Union, a business consulting and coaching firm. She loves helping entrepreneurs grow, retain more profit, and build the lives of their wildest dreams. She is also a board member of the Florida Business Incubator. Learn more at www.local-union.com (https://local-union.com).
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