B2B tech and SaaS is more competitive than ever before - that's why to win you need to stand out with a strong Go To Market strategy that aligns you with your ideal buyers. On this podcast you'll learn from Andrew Hatfield and Michelle Picoto, Deepstar Strategic's founders, as they highlight and explore what it takes to be a high growth tech company today.
Andrew Hatfield discusses how SaaS leaders overcome the pipeline blame game by building trust between sales and marketing to unite their go-to-market team.
6 May 2024
BLG 7 - Balancing Buy vs Build for Enterprise B2B SaaS: Live from BNE PMM Meetup
Live from the Brisbane Product Marketing Meetup, Andrew shares details of Deepstar Strategic's research into fast growing enterprise B2B SaaS.
Uncover the hidden impact of internal political impacts in the buying committee
Understand the difference between value and perceived value
Learn how the impact of DevOps and Buy vs Build should guide your Packaging
Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.
See https://www.deepstarstrategic.com/podcast (https://www.deepstarstrategic.com/podcast) for more episodes
Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewhatfield/ (https://www.linkedin.com/in/andrewhatfield/)
29 Apr 2024
BLG 6 - How Complex B2B SaaS Companies Are Growing By Modularising | AU SaaS GTM Executives
Andrew leads the first Australian B2B SaaS Go To Market Executive call where he highlights the difficulty of challenger brands winning new business and how complex solutions can adopt a repeatable product and GTM process to predictably scale growth.
Hear from Mei Koon as she shares how she led this process at Squiz as a new CMO and is now enjoying double-digit bottom-line growth.
Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.
See https://www.deepstarstrategic.com/podcast (https://www.deepstarstrategic.com/podcast) for more episodes
Connect with Mei on LinkedIn: https://www.linkedin.com/in/meichingkoon/ (https://www.linkedin.com/in/meichingkoon/)
16 Apr 2024
BLG 5 - From Team Member to CEO: Patrick Coghlan's Blueprint for Leadership and Market Growth at CreditorWatch
Patrick Coghlan, CEO of Creditorwatch, joins Andrew Hatfield to share his unique journey from employee to CEO and his insights on identifying nice market opportunities and the pivotal role of product management in aligning go to market strategy with CreditorWatch's growth goals.
Discover how focusing on customer onboarding and targeted service offerings helped Coghlan lead his company to master the SMB segment and drive significant market growth.
Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.
See https://www.deepstarstrategic.com/podcast (https://www.deepstarstrategic.com/podcast) for more episodes
Connect with Patrick on LinkedIn:
https://www.linkedin.com/in/patrick-coghlan-sydney/ (https://www.linkedin.com/in/patrick-coghlan-sydney/)
8 Apr 2024
BLG 4 - Segmentation driving 120% increase in ACV with rapid expansion revenue
Jay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-120% increase in ACV, moving upmarket AND closing deals faster.
Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.
See https://www.deepstarstrategic.com/podcast (https://www.deepstarstrategic.com/podcast) for more episodes
Connect with Jay on LinkedIn:
https://www.linkedin.com/in/jay-daley-0b518764/ (https://www.linkedin.com/in/jay-daley-0b518764/)
30 Mar 2024
BLG 3 - How saying NO is helping this SaaS vendor to 3x their growth | Courtney Bain @ Rokt
Courtney Bain, Senior Product Manager at Rokt, joins Andrew Hatfield to discuss the benefits of focusing on the right opportunities by saying NO. We explore how Courtney is driving Rokt's product development through careful choice of projects and market alignment to deliver a 3x growth improvement. This episode is packed with insights for anyone looking to sharpen their SaaS GTM strategy.
Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.
See https://www.deepstarstrategic.com/podcast (https://www.deepstarstrategic.com/podcast) for more episodes
Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneybain/ (https://www.linkedin.com/in/courtneybain/)
30 Mar 2024
BLG 2 - Humanising SaaS Growth: Bridging Tech and Trust | Dr Anna Harrison @ Rammp
Dr. Anna Harrison, Founder at Rammp, joins Michelle Picoto to explore building customer connections and effective growth strategies in SaaS. Covering practical insights for B2B leaders looking to enhance their approach and sustain their business's growth.
Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.
See https://www.deepstarstrategic.com/podcast (https://www.deepstarstrategic.com/podcast) for more episodes
Connect with Anna on LinkedIn: https://www.linkedin.com/in/annaharrison/ (https://www.linkedin.com/in/annaharrison/)
30 Mar 2024
BLG 1 - Old Dog, New Tricks: Mastering Double-Digit Growth for a 25 year old SaaS | Mei Koon @ Squiz
Mei Koon, CMO of Squiz, joins Andrew Hatfield to discuss the challenges joining a 25 year old SaaS company with multiple products and bringing them together with a coherent Go To Market strategy to achieve double-digit growth with less than 5% churn.
Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.
See https://www.deepstarstrategic.com/podcast (https://www.deepstarstrategic.com/podcast) for more episodes
Connect with Mei on LinkedIn: https://www.linkedin.com/in/meichingkoon/ (https://www.linkedin.com/in/meichingkoon/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
258
Score snapshot 15 Sept 2025
Podcast Authority Score: 18 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
10
Social presence
0
YouTube
64
Engagement
0
Contact Buyer Led Growth Show
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Buyer Led Growth Show?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
