Buyer Persona

About Buyer Persona

From the founder of the "buyer persona" concept, Tony Zambito, comes a podcast to help us understand tomorrow's future buyers. Through commentary and guest interviews, we will discuss the future of buying. At the same time, set the record straight on buyer personas. We will talk about what buyer personas truly are. Dispelling the many untruths. Join us for the authoritative voice on buyer personas and the future of buying.

Publisher

Tony Zambito

Category

business

Language

en

Explicit

No

First episode

13 Apr 2021

Latest episode

17 Feb 2022

Latest episodes

3 episodes in the feed.

1. 

   17 Feb 2022

   The Great Buyer Resignation

   The Great Buyer Resignation Buyers are walking with their feet. In this video, based on buyer interviews, I go through 9 reasons why buyers are resigning from the selling process.

2. 

   22 Apr 2021

   3 Important Lessons Learned

   We are coming up on the 20th anniversary of the Buyer Persona concept. In this brief episode, I share with you 3 important lessons I have learned in this journey so far.

3. 

   13 Apr 2021

   Welcome To The Buyer Persona Podcast

   In this brief trailer, Tony Zambito introduces his new Buyer Persona Podcast. Welcoming listeners to join him in talking about one of the most important concepts used in business marketing, sales, and strategy to understand the modern buyer of today.

Contact Buyer Persona

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.