Welcome to the Short Term Shop's specific market series! In each episode of the series we'll be doing a deep dive on a particular aspect of owning/renting a short-term rental. Each episode will be hosted by a variety of short term shoppers as well as short term shop agents.
Avery Carl is joined by Short Term Shop Agent Cody Roberts to break down how calendars, pricing strategies, and seasonality impact short-term rental performance in the Southern Utah market. They discuss why spring and fall are the busiest seasons, how investors should approach dynamic pricing, and why closely managing tools like PriceLabs is critical to maximizing revenue. Luke also shares practical advice on building comp sets, monitoring booking windows, adjusting minimum night stays, and avoiding the common mistake of treating short term rentals like passive income.
Connect with an agent: agents@theshorttermshop.com
Connect with us:
The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube
For more information on how to get into short term rentals, read Avery’s books:
Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
20 May 2026
Building Your Buying Team in Southern Utah
Avery Carl is joined by Short Term Shop agent Cody Roberts to break down how investors should build the right buying and management team when purchasing short-term rentals in Southern Utah. They discuss why working with experienced short-term rental agents, lenders, inspectors, and title companies is critical in a highly regulated market, along with the importance of verifying permits, financing requirements, contingencies, and local nuances like water rights. The episode also covers how to properly vet cleaners, handymen, landscapers, and pool companies, while emphasizing that strong systems and reliable vendors are essential for delivering a great guest experience and protecting your investment long term.
Connect with an agent: agents@theshorttermshop.com
Connect with us:
The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube
For more information on how to get into short term rentals, read Avery’s books:
Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
20 May 2026
Numbers and Expenses in Southern Utah
Avery Carl, Cody Roberts, and Rachel Gniady break down the revenue potential and investment opportunities across the Southern Utah short-term rental market. They discuss how areas like St. George, Hurricane, Glendale, and Kanab each appeal to different types of travelers, why modern homes with pools consistently outperform older inventory, and how limited development and strict regulations help support long-term demand. The episode also dives into revenue ranges by bedroom count, the growing opportunity around Zion’s new east entrance, and the importance of understanding taxes, utilities, cleaning logistics, and infrastructure costs before investing in the market.
Connect with an agent: agents@theshorttermshop.com
Connect with us:
The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube
For more information on how to get into short term rentals, read Avery’s books:
Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
20 May 2026
How to Manage STRs in Southern Utah
Avery Carl is joined by Short Term Shop agent Cody Roberts to discuss what investors need to know about managing short-term rentals in the Southern Utah market. They break down how the area’s desert climate impacts maintenance, utilities, pools, and outdoor amenities, while also explaining why the market benefits from minimal natural disaster risk and strong year-round tourism demand. The episode also covers guest expectations, the importance of hospitality-focused management, and how features like stocked kitchens, family-friendly layouts, community amenities, and outdoor activity gear can help properties stand out in a competitive market.
Connect with an agent: agents@theshorttermshop.com
Connect with us:
The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube
For more information on how to get into short term rentals, read Avery’s books:
Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
20 May 2026
Where and What to Buy in Southern Utah
Avery Carl is joined by Short Term Shop agent Cody Roberts to break down why Southern Utah has become an increasingly attractive short-term rental market. They discuss the tourism demand driven by Zion National Park and the surrounding outdoor attractions, the strict permit regulations that help prevent oversaturation, and the types of properties that perform best in the market. The conversation also covers the benefits of condos and townhomes with resort-style amenities, the appeal of purpose-built short term rental communities, and why investors need to understand local regulations before buying in areas like St. George and Hurricane.
Connect with an agent: agents@theshorttermshop.com
Connect with us:
The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube
For more information on how to get into short term rentals, read Avery’s books:
Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
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