After becoming paralyzed while attempting a world’s first, freestyle motocross rider Bruce Cook is on a mission to help others realize their dreams the same way he did: with innovation, modifications and a lot of determination.
Karen’s love for the outdoors and desire to feel the rush of excitement is taking her on a jetboat adventure up in northern B.C. In order to prepare for the extreme terrain, Bruce takes Karen on a side-by-side RZR to test her stability and handle on speed.
16 Jul 2021
107 - Carly
Carly, a former national para-skier, has never let vision loss hold her back from being healthy and active. Bruce is going to take Carly kayaking, but before they head for rough waters, they’ll test their stability and fatigue.
9 Jul 2021
106 - Louise
Louise, a once independent woman who loved the freedom of going where she wanted, whenever she wanted, is now feeling lost with her new life in a wheelchair. Bruce has a few tricks up his sleeve, but they will require Louise will have to roll way outside of her comfort zone.
2 Jul 2021
105 - Ishan & Shanaya
Siblings Ishan and Shanaya were both born with Spinal Muscular Atrophy. The self-proclaimed "control freaks" want to get away from their repetitive day-to-day lives and relish in the excitement of not knowing what’s coming next. Bruce has planned an epic adventure...extreme sports-style.
25 Jun 2021
104 - Jenna
Jenna has a hard time asking for help, but her tenacious and daring side is thirsty for adventure. She has always dreamed of flying and feeling the freedom of floating in the air. With the help of Bruce’s friend, Barry, Jenna will realize her childhood dream.
18 Jun 2021
103 - Liam
Liam missed out on an ordinary childhood that most take for granted, and Bruce wants to give him an experience that will test his courage, determination and trust. After a warm-up climb indoors, they head outside to find one of nature’s bona fide rock walls.
11 Jun 2021
102 - Mitch
When a mountain biking accident left Mitch paralyzed, he felt like he lost his purpose in life. The adrenaline junkie dreams of the day he can ride down his favourite trail again. Bruce has adventures in store for Mitch he hopes will bring back a piece of who he was.
4 Jun 2021
101 - Joanne
Having battled with the realities of multiple sclerosis for 46 years, Joanne craves independence and the feeling of freedom. To prove to herself and her family that she is capable, Joanne taks on her biggest fear: heights.
4 May 2021
By Hook or By Cook Premieres on June 3rd!
Do you have an adventurous side? Meet Bruce Cook. Part-time daredevil, full-time innovator. Bruce and his team are taking on big adventures in AMI-tv’s latest series, By Hook or By Cook. They are making adventure more accessible, by any means necessary – and we mean, by any means!
New episodes of By Hook of By Cook drop every Thursday starting June 3. You can also watch this series and other AMI-tv series on demand, visit AMI.ca or watch using the AMI-tv App.
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