I'm Carli Anna, a brand designer & educator. I created this podcast because I'm honestly a little over the "how-to" podcasts for small biz owners because everybody's businesses are so different from each other. Instead, we're going to be sharing stories, relating with you on hard experiences (we've all been there), and just HAVING FUN! The perfect podcast for those who both love & hate running their creative business. email us hello@carlianna.co if you want to share a story or have a question!
Carli Anna delves into the essential steps for creating unique digital products that stand out in today's competitive market. From understanding your zone of genius to defining your differentiator, Carli provides a step-by-step guide to help creative entrepreneurs develop innovative and profitable digital products. She also shares her personal experiences, including struggles with current book slumps and favorite snack recipes, and offers exclusive insights into her Digital Product Disruptor course. Perfect for anyone looking to diversify their business offerings and succeed in the digital space.
Show Notes:
00:01 - Introduction: Overview of creating unique digital products.
01:06 - Snacks and Tracks Segment: Carli's book slump and favorite Caesar salad recipe.
09:07 - Course Promotion: Special offer on Digital Product Disruptor course and Kayleigh's Copy Kit.
11:26 - Importance of Unique Products: Value of creating unique digital products.
15:19 - Step-by-Step Guide: Understanding oneself, finding a zone of genius, and defining a differentiator.
23:25 - Differentiators: Examples and value of unique approaches.
28:16 - Combining Skills: Examples of combining skills for unique products.
30:17 - New Solutions: Creating different solutions and Carli's 10KGG experience.
34:00 - Referrals and Reviews: Power of word-of-mouth marketing.
37:15 - Starting Small: Encouragement to start small and evolve with feedback.
37:32 - Building with Intention: Developing a product with intention and continuous improvement.
Mentioned Resources:
Digital Product Power Pack collab ($800 off!) (https://carlianna.co/digital-product-power-pack)
Salad Recipe (https://www.halfbakedharvest.com/kale-caesar-salad/)
Books Discussed: Brandon Sanderson's Way of Kings series, Cruel Prince by Holly Black, Once Upon a Broken Heart by Stephanie Garber, Gideon the Ninth by Tamsyn Muir, Caravelle by Stephanie Garber
More of Carli Anna
Carli Anna's Regular Website: Carli Anna (https://www.carlianna.co)
10K Girl Gang: 10K Girl Gang (https://www.10kgirlgang.com)
Instagram: Instagram - Carli Anna (https://www.instagram.com/carlianna)
TikTok: TikTok - Carli Anna
19 Jun 2024
The Power of Community Over Virality with Katie from Katie Creative Company
Carli Anna welcomes Katie, the founder of Katie Creative Company, to discuss the importance of building genuine communities on social media. In a world filled with faceless content and viral chases, Katie shares her insights on why focusing on community over sheer numbers can lead to lasting success. Tune in to learn about the pitfalls of going viral, the significance of quality engagement, and practical tips for nurturing a loyal community.
Timestamps:
00:02 - Introduction: Carli Anna introduces the episode and guest, Katie from Katie Creative Company.
01:03 - Katie’s Background: Katie shares her journey in social media and her shift from focusing on analytics to community building.
02:31 - The Importance of Community: Discussion on the long-lasting impact of building a community over chasing numbers.
03:11 - Followers vs. Community: Katie explains the difference and why community matters more.
04:48 - Personal Experience: Katie’s transition from selling art to social media strategy and how her community supported her.
05:15 - Community Examples: How Katie identifies a strong community through engagement and personal connections.
07:38 - Quality of Engagement: The significance of meaningful interactions versus superficial metrics.
09:28 - Lore of Your Brand: Creating a relatable and memorable brand personality.
11:01 - Balancing Personal and Strategic Content: Tips for sharing personal content without oversharing.
13:36 - Strategic Inclusion: How to include personal elements that resonate with your audience.
16:12 - Snacks and Tracks: Katie shares her favorite music track and snack.
21:30 - Viral Content Pitfalls: Why going viral isn't always beneficial for high-ticket service providers.
25:41 - Personal Viral Experience: Carli’s story of going viral and its downsides.
29:44 - Community Building Tips: How to start transitioning from growth-focused content to community-focused content.
32:22 - Analyzing Content: The importance of understanding what type of content resonates with your audience.
35:40 - Nurturing Your Community: Steps to pause growth and focus on nurturing existing followers.
39:15 - Engaging with Your Audience: The value of responding to DMs, comments, and leveraging story engagement.
42:45 - Understanding Your Ideal Client: Building a community of followers who feel like friends.
44:31 - Finding Inspiration Outside Your Industry: Avoiding the echo chamber by looking for content inspiration in other industries.
50:30 - Where to Find Katie: Katie shares her social media handles and a free content conversations workshop.
Resources Mentioned:
Katie Creative Company Website (https://katiecreativecompany.com)
Katie Creative Co. on Instagram (https://instagram.com/katiecreativeco)
Content Conversations Workshop (https://link-to-workshop.com)
29 May 2024
Am I the A**hole? Freelance Frenemies
Description:
Carli dives into hilarious and juicy "Am I the Asshole?" stories from freelancers and graphic designers. From dealing with demanding clients to navigating awkward family dynamics, these tales will have you laughing, cringing, and nodding in agreement. Send in your own AITA stories for future episodes!
Timestamps:
00:00 - Introduction: Welcome and episode theme.
02:24 - Personal Updates: Kids, recent reads, Bridgerton.
07:06 - Story 1: The Ungrateful Boyfriend: Boyfriend refuses to pay for design work.
11:55 - Story 2: Career Advice Gone Wrong: Aunt discourages niece from graphic design.
18:52 - Story 3: Ethical Dilemmas with Fiverr Alternatives: Friend using low-cost design service.
23:28 - Story 4: Charity Design Drama: Friend upset over charity logo project.
27:58 - Story 5: Freelancer vs. Office Worker: Woman wants freelance boyfriend to work an office job.
32:38 - Story 6: Client Wants a Refund: Client demands refund after consultancy work.
37:00 - Closing Remarks: Call for listener submissions and Close Friends list info.
Resources Mentioned:
Join Carli’s Close Friends list on Instagram for exclusive content: Link to Instagram (https://www.instagram.com/carlianna_)
Submit your "Am I the Asshole?" stories to the podcast’s Instagram: Link to Instagram (https://www.instagram.com/carlianna_)
Bridgerton Series on Netflix (https://www.netflix.com/)
Red Queen Book Series
Want to work with Carli?
10K Girl Gang Waitlist (https://10kgirlgang.com/)
Digital Product Disruptor Waitlist (https://10kgirlgang.com/digital-products)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
15 ratings
Spotify
4.7 / 5
15 ratings
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