The C-Suite HotSeat show is a collection of short conversations with the executives at language service providers worldwide. In these episodes, the host ask a mix of rapid-fire and more in-depth questions to find out how the C-Suite got to where they are today.
Only 17% of the global population speaks English, yet countless enterprises still expect their international clients to adapt to them. This week on the C-Suite Hotseat, Interprefy CEO Oddmund Braaten explains why forcing your customers to speak your language is a massive strategic failure.
He unpacks the hidden dangers of adopting out-of-the-box AI solutions for enterprise communication, comparing language infrastructure to Starbucks’ custom-built coffee machines: if it fails, you lose money instantly.
21 Sept 2026
Latin America As A Global Services Hub
For too long, the language industry has viewed Latin America simply as a low-cost region for Spanish translation. In this episode, Eddie Arrieta sits down with David Mego, founder and CEO of Bilingual, to discuss why that perception is changing and how he built a company that exports bilingual talent globally, scaling from a single compact computer on his mother's dining table to over 1500 seats across six countries.
We explore how the boundaries between traditional language services and BPO are dissolving, why AI is both the biggest disruptor and the most overhyped trend in the industry, and why Latin America is primed to become the next major global services hub.
14 Aug 2026
Consolidating Your Localization Strategy
Are you adopting AI just to keep up with the hype, or are you actually solving specific business problems? In this episode, Lina M. Tonk, Chief Marketing Officer at Smartling, discusses the evolving landscape of AI in the language industry.
She breaks down the biggest misconceptions surrounding artificial intelligence, arguing that true success with AI and agentic models requires ruthless intentionality and a strict focus on ROI. Explore why leaders need to get their hands dirty with new technology, how continuous learning accelerates growth, and why defining clear business objectives is the only way to win in the AI era.
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