Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching, consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need. Learn more: getitdonecoaching.com
C2C Central: Raw & Real Coaching Business Confessions
Claim This Podcastby Lidia Axe
5.0(11 reviews)
21 episodes
Updated Daily
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Podcast Overview
Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching, consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need. Learn more: getitdonecoaching.com
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Publishing Since
1/15/2025
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Recent Episodes
May 30, 2026
Good, bad or ugly... Can you monetize it?
If you are a coach, expert, or online educator looking for more clients, join FREE 30-Day Skool Hackathon community - to launch and grow a Skool community as a lead magnet, to attract and nurture clients. —- What if everything in your life—good, bad, or downright ugly—could become a source of income? In this mind-bending episode, Lidia sits down with Bart, the Side Hustle Samurai, who literally turned getting his leg amputated into a profitable business. If you've ever felt stuck in the corporate grind, convinced you need to pick ONE thing and master it, or believed that making extra money requires sacrificing all your free time, this conversation will completely shatter those limiting beliefs. This episode isn't about creating a high paying job for yourself. It's about building multiple streams of income from things you're already doing, thinking about, or dealing with anyway. Stop waiting for life to happen. Start asking the question: Can I monetize this? 🔗 Connect with Bart: Website Book: Monetize Your Mindset Free Assessment: The Blind Spot Assessment ⏱️ TIMECODES: 00:00 Episode Teaser & Welcome 00:55 The Side Hustle Samurai Origin Story 05:15 The Bungee Jump That Changed Everything 08:38 The Samurai Code Applied to Business 11:13 The Jack of All Trades Revelation 15:04 Choosing the Right Side Hustle: The Three Lists Method 19:31 Real Life Examples: From Stereos to Mobile Discos 21:31 Monetizing the Unthinkable: The Amputation Story 25:21 Side Hustles You're Already Doing: Housing & Transportation 33:24 The Wake-Up Call: When Money Becomes Everything 30:52 Dog Training & The Power of Flexibility 36:41 The Book: Monetize Your Mindset 40:09 The Bus Driver Success Story 44:12 The One K Blind Spot Assessment Revealed 45:40 Why Side Hustle Over Main Hustle: Freedom & Control 49:49 Final Thoughts & How to Connect with Bart ___________________________ 🔗 Connect with Lidia: YouTube https://www.youtube.com/@lidiachmel LinkedIn https://www.linkedin.com/in/lidia-chmel/ ___________________________ ↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link): https://www.joinpodmatch.com/lidiaaxe
February 13, 2026
LinkedIn in 2026. Customer Research Beats Algorithm Hacks (Every Time)
<p class="text-node"><strong>Are you still treating LinkedIn like it's 2024—or have you adapted to the massive algorithm shift that's changing everything about how coaches get discovered, build trust, and land clients?</strong> In this game-changing episode, Lidia sits down with Michelle J. Raymond, LinkedIn expert and company page evangelist, to cut through the noise and reveal what actually works on LinkedIn in 2026. If you've been frustrated by dropping engagement, confused about whether to use video or newsletters, or wondering why your perfectly crafted posts aren't converting into clients anymore, this conversation will completely transform your LinkedIn strategy.<br><br>This episode strips away the vanity metrics and gets brutally honest about what it takes to use LinkedIn as a lead generation machine for your coaching business. <strong>Stop chasing impressions. Stop trying to trick the algorithm. Start speaking your client's language and watch the right people find you.</strong><br><br>🔗 Connect with Michelle J. Raymond:<br>LinkedIn: <a class="link" href="https://www.linkedin.com/in/michellejraymond/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/michellejraymond/</a><br><br>🚀 Join MAGIC Activation Zone - a FREE community to turn your M.A.G.I.C.(mentoring, advising, guiding, instructing, coaching) skills into a $12K/m online expert business through monthly action sprints:<br><a class="link" href="https://www.skool.com/a-zone" target="_blank" rel="noopener noreferrer">https://www.skool.com/a-zone</a><br><br>⏱️ TIMECODES:<br><span data-type="chaptersPlaceholder">(00:00:00) Episode Teaser & Welcome (00:04:29) LinkedIn Profile Fundamentals: Banner & Featured Section (00:11:44) Company Pages for Solopreneurs: Why They Matter (00:16:14) Your Greatest Hits Library: Repurposing Content Strategy (00:25:38) The Trust Crisis: Why Coaches Need Different Strategies (00:37:52) The New LinkedIn Algorithm: What Actually Changed (00:39:32) Customer Research Over Algorithm Hacks (00:49:29) The Vanity Metrics Trap: Impressions vs Real Business Results (00:45:41) The Power of Strategic Commenting (00:46:55) Content Creator vs Service Provider: Know the Difference (00:57:09) Video on LinkedIn: The Honest Truth (00:57:39) LinkedIn Newsletters: A Resounding Yes (00:58:39) The One Thing to Double Down On in 2026 (01:00:28) Final Thoughts & Where to Find Michelle</span><br><br>___________________________</p><p class="text-node">🔗 Connect with Lidia:</p><p class="text-node">YouTube<br><a class="link" href="https://www.youtube.com/@lidiachmel" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@lidiachmel</a></p><p class="text-node">LinkedIn<br><a class="link" href="https://www.linkedin.com/in/lidia-chmel/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/lidia-chmel/</a></p><p class="text-node">___________________________</p><p class="text-node">↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):<br><a class="link" href="https://www.joinpodmatch.com/lidiaaxe" target="_blank" rel="noopener noreferrer">https://www.joinpodmatch.com/lidiaaxe</a></p>
February 3, 2026
The Best Tool for Coaches in 2026 (The Power of Behavior Mapping)
<p class="text-node"><strong>What if you could decode a complete stranger's behavioral patterns, workplace sabotage, and hidden emotional baggage—in just 20 minutes?</strong> In this episode, Lidia sits down with Annalisa Corti, a Personal Efficiency Expert, who literally "brings down the matrix" on her clients using a powerful neuroscience-based assessment tool. If you've ever struggled to understand what’s wrong with your clients, why your clients resist change, or why you keep hitting the same walls in your business despite your best efforts, this conversation will completely shift how you see yourself and the people you work with.<br><br>This episode is a masterclass in self-awareness, client transformation, and the courage to tell the truth even when it's uncomfortable. You can't change what you can't see. But once you see it, you have a choice. Annalisa shows you exactly how to help your clients (and yourself) make that choice with clarity, compassion, and concrete data.<br><br>🔗 Connect with Annalisa Corti:<br>LinkedIn: <a class="link" href="https://www.linkedin.com/in/annalisacorti/">https://www.linkedin.com/in/annalisacorti/</a><br>Website: <a class="link" href="https://www.annalisacorti.com/">https://www.annalisacorti.com/</a><br><br>🚀 Join MAGIC Activation Zone - FREE community where [ex]corporate pros build $12k/month online expert businesses through monthly action sprints:<br><a class="link" href="https://www.skool.com/a-zone" target="_blank" rel="noopener noreferrer">https://www.skool.com/a-zone</a><br><br>⏱️ TIMECODES:<br><span data-type="chaptersPlaceholder">(00:00:00) Episode Teaser & Welcome (00:01:36) What Does It Mean to 'Bring Down the Matrix'? (00:07:47) The Methodology Behind the Behavioral Test (00:10:44) The Accuracy of Behavioral Mapping: Real Results (00:13:49) Transformation Story #1: The Toxic Leader Who Found Trust Again (00:27:11) Transformation Story #2: The Angry Entrepreneur's 60% Revenue Increase (00:20:58) The Importance of Client Readiness: When to Walk Away (00:32:20) Choosing the Right Assessment Tool: What Makes This Different (00:37:14) Final Thoughts & How to Connect with Annalisa</span><br><br>___________________________</p><p class="text-node">🔗 Connect with Lidia:</p><p class="text-node">YouTube<br><a class="link" href="https://www.youtube.com/@lidiachmel" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@lidiachmel</a></p><p class="text-node">LinkedIn<br><a class="link" href="https://www.linkedin.com/in/lidia-chmel/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/lidia-chmel/</a></p><p class="text-node">___________________________</p><p class="text-node">↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):<br><a class="link" href="https://www.joinpodmatch.com/lidiaaxe" target="_blank" rel="noopener noreferrer">https://www.joinpodmatch.com/lidiaaxe</a></p>
21 total episodes available
Recent guests on C2C Central: Raw & Real Coaching Business Confessions
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Devin Sizemore
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Travis Bogard
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Zach Spuckler
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Norbert Orlewicz
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Drewbie Wilson
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Deevo Tindall
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Lidia Chmel
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Vince Quinn
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Carol Tice
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Tim Brownson
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Michael Serwa
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Jeremy Basset
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- What is C2C Central: Raw & Real Coaching Business Confessions?
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This podcast updates daily.
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