About CAIC Unscripted | The CElBS Alumni International Chapter Podcast
The CAIC Unscripted podcast, produced in collaboration with the CEIBS Alumni International Chapter (CAIC), presents personal conversations between CEIBS alumni, looking beyond the world of business to explore the diverse stories, experiences, and insights of the school’s unique international community.
How the CEIBS Global EMBA Helped Me Build a Global Brand Consultancy in China | CAIC Unscripted
What does it take to build a global brand consultancy in China while leading teams, raising a family and navigating the AI era?
In this episode of CAIC Unscripted, CEIBS GEMBA alumna Jacquelien Postigo Brussee speaks with host Jeff Pi (CEIBS MBA 2009) and shares her journey from Holland to Shanghai, how she built her branding consultancy Jibe, and the leadership lessons she learned through the China Europe International Business School GEMBA experience.
Topics covered in this interview include:• Why Jacquelien moved to China and stayed for over 15 years • Building a business and career in Shanghai • The evolution of branding and marketing in China • AI’s impact on advertising, agencies and creativity • KOLs vs KOCs and the future of brand communities • Why Chinese brands are becoming global brands • Leadership, entrepreneurship and scaling a consultancy • Managing work-life integration as a founder and mother • Team building, mentorship and company culture • Insights from the CEIBS GEMBA programme • Long-term leadership thinking and legacy building
Jacquelien also explains her concept of “brand gravity” — why modern brands must move from controlling audiences to creating participation, collaboration and community.
This video is ideal for viewers interested in:• Executive MBA programmes • Branding and marketing strategy • Entrepreneurship in China • Leadership development • AI and creativity • Chinese consumer trends • Building global brands • Women in leadership • International business careers
About CAIC Unscripted Produced in collaboration with the CEIBS Alumni International Chapter (CAIC), CAIC Unscripted features candid conversations between CEIBS alumni—going beyond business to uncover personal stories, global perspectives, and the diverse experiences shaping today’s leaders.
About CEIBS CEIBS is an internationally recognised business school co-founded by the European Union and the Chinese government. Learn more here: https://ceibs.edu
👉 Follow CEIBS on social media for more daily content:
https://www.linkedin.com/school/ceibs
https://www.instagram.com/ceibs_official_site/
https://www.facebook.com/ceibschina/
https://x.com/ceibs
23 Apr 2026
From CEIBS MBA to Building Businesses Across Thailand & China: Pornpetcharee New | CAIC Unscripted
What does it take to build a business across borders in Asia? 🌏
In this episode of CAIC Unscripted, host Jeff Pi (CEIBS MBA 2009) sits down with Pornpetcharee “New” Nirachatsuwan (CEIBS MBA 2019), Managing Director of U.A.N One HR and Thai Reli Company Limited, to explore her journey from Thailand to Shanghai—and how she helps Chinese companies successfully expand into Southeast Asia.
From falling in love with Shanghai to launching multiple businesses, New shares real insights into entrepreneurship, HR strategy, and cross-cultural business between China and Thailand.
In this episode, you’ll learn:• How Chinese companies expand into Thailand (and common mistakes to avoid) • The importance of “guanxi”, trust, and relationships in Asian business • Cultural differences between Thai and Chinese workplaces • How to build a business from 0 to 1 in a new market • Lessons from working at Eli Lilly and transitioning into entrepreneurship • What it’s like to revive and grow a family business • The mindset shift from entrepreneur to leader • Why being “kind to yourself” is critical for long-term success
Key topics covered:Thailand business environment, China–Thailand trade, HR outsourcing, recruitment strategies, entrepreneurship in Asia, CEIBS MBA experience, cross-cultural leadership, Southeast Asia market entry.
About CAIC UnscriptedProduced in collaboration with the CEIBS Alumni International Chapter (CAIC), CAIC Unscripted features candid conversations between CEIBS alumni—going beyond business to uncover personal stories, global perspectives, and the diverse experiences shaping today’s leaders.
About CEIBSCEIBS is an internationally recognised business school co-founded by the European Union and the Chinese government. Learn more here: https://ceibs.edu
👉 Follow CEIBS on social media for more daily content:
https://www.linkedin.com/school/ceibs
https://www.instagram.com/ceibs_official_site/
https://www.facebook.com/ceibschina/
https://x.com/ceibs
27 Mar 2026
China, Dubai, and Working Across Cultures: CEIBS Alumna Jay Wong | CAIC Unscripted
The CAIC Unscripted podcast, produced in collaboration with the CEIBS Alumni International Chapter (CAIC), presents personal conversations between CEIBS alumni, looking beyond the world of business to explore the diverse stories, experiences, and insights of the school’s unique international community.
In this episode, Jay Wong, CEIBS MBA 2022 alumna and IMEA Strategy & Projects, Adhesive Technologies at German consumer brand and industrial solutions multinational Henkel, speaks with host and CEIBS MBA 2009 alumnus Jeff Pi about her international background, the importance of respect in the workplace, her time at CEIBS, cultural differences between China and her current home of Dubai, and more.
This episode of CAIC Unscripted was filmed in November 2025.
Listen to the audio version of CAIC Unscripted on Spotify, Apple Podcasts, or wherever you get your podcasts.
Learn more about CEIBS, an internationally recognised business school co-founded by the European Union and the Chinese government, here: https://ceibs.edu
👉 Follow CEIBS on social media for more daily content:
https://www.linkedin.com/school/ceibs
https://www.instagram.com/ceibs_official_site/
https://www.facebook.com/ceibschina/
https://x.com/ceibs
From Asia to Latin America and now to Africa, Mathieu Tse’s unique personal and professional journey has brought him remarkable entrepreneurial success facilitating the daily payments that connect business owners in Africa with suppliers around the world.
The CAIC Unscripted podcast, produced in collaboration with the CEIBS Alumni International Chapter (CAIC), presents personal conversations between CEIBS alumni, looking beyond the world of business to explore the diverse stories, experiences, and insights of the school’s unique international community. Today Mathieu Tse, CEIBS MBA 2020 alumnus and Co-Founder of the companies REasy, Winko Solar and WingTech Solutions, speaks with host and CEIBS MBA 2009 alumnus Jeff Pi about moving from Hong Kong to French Guiana as a kid, how his unique childhood informed his attitude to risk as an entrepreneur, and the lessons that he wants to pass on to aspiring business leaders today.
Listen to the audio version of CAIC Unscripted on Spotify, Apple Podcasts, or wherever you get your podcasts.
Learn more about CEIBS, an internationally recognised business school co-founded by the European Union and the Chinese government, here: https://ceibs.edu
👉 Follow CEIBS on social media for more daily content:
https://www.linkedin.com/school/ceibs
https://www.instagram.com/ceibs_official_site/
https://www.facebook.com/ceibschina/
https://x.com/ceibs
19 Sept 2025
International Development, China & the South Africa Dream: CEIBS Alum Siya Dlova | CAIC Unscripted
Born and raised in South Africa, Siyamthanda (Siya) Dlova moved to Shanghai to pursue his MBA at CEIBS (China Europe International Business School). Five years later, he stands at the beginning of an exciting career in international development at the New Development Bank (NDB).
In this episode of CAIC Unscripted, hosted by Jeff Pi (CEIBS MBA 2009 alum) and produced in collaboration with the CEIBS Alumni International Chapter (CAIC), Siya shares:• His inspiring journey from South Africa to China• What the “South African Dream” means to him• Lessons from studying an MBA in Shanghai• How to leverage networking and professional development• Opportunities for Africa-China business and collaboration• Career insights for aspiring professionals in international development
The CAIC Unscripted podcast presents personal conversations between CEIBS alumni, looking beyond business to uncover stories, experiences, and insights from CEIBS’ diverse global community.
Listen to the audio version of CAIC Unscripted on Spotify, Apple Podcasts, or wherever you get your podcasts.
Learn more about CEIBS, an internationally recognized business school co-founded by the European Union and the Chinese government: https://ceibs.edu
👉 Follow CEIBS on social media for more daily content:
https://www.linkedin.com/school/ceibs
https://www.instagram.com/ceibs_official_site/
https://www.facebook.com/ceibschina/
https://x.com/ceibs
18 Jul 2025
Reflections on Two Decades in China with CEIBS Alum Vanessa Alcala Gros | CAIC Unscripted
After nearly twenty years in China working with retailer H&M, Vanessa Alcala Gros is now saying goodbye to the country that her and her family call home, a bittersweet moment that offers time for both excitement and reflection.
The CAIC Unscripted podcast, produced in collaboration with the CEIBS Alumni International Chapter (CAIC), presents personal conversations between CEIBS alumni, looking beyond the world of business to explore the diverse stories, experiences, and insights of the school’s unique international community. Today, CEIBS Global EMBA 2017 alumna Vanessa Alcala Gros speaks with host and CEIBS MBA 2009 alumnus Jeff Pi about food, family, and hobbies in China, as well as her upcoming departure and the lessons in leadership that she has learned over almost two decades in the country.
Learn more about CEIBS, an internationally recognised business school co-founded by the European Union and the Chinese government, here: https://ceibs.edu
👉 Follow CEIBS on social media for more daily content:
https://www.linkedin.com/school/ceibs
https://www.instagram.com/ceibs_official_site
https://www.facebook.com/ceibschina
https://x.com/ceibs
26 May 2025
Creating a New Superfood: Health & Reinvention with CEIBS Alum Andreas Hornfischer | CAIC Unscripted
CEIBS Alumnus Andreas Hornfischer shares his personal health journey during Shanghai's lockdowns, leading to the creation of a unique superfood with over 200 ingredients, in an interview with Jeff Pi.
Jolie Chen and Rene Zhu discuss their experiences in the Singapore Trek and Ghana Module, offering insights into global cultures and business practices in an interview with Rain Yang.
22 May 2025
Exploring Non-Traditional Backgrounds in Business Schools | Mapleside Chats S03 E02
Host Rain Yang interviews Piyagoon Kongjinda and Jeanne de Gayffier about how diverse, international MBA students leverage unique perspectives at CEIBS, overcoming challenges and inspiring others.
22 May 2025
TEDxCElBS: Spreading Innovation and Leadership | Mapleside Chats S03 E01
Miya Ding and Leo Wang discuss organizing the TEDxCEIBS event, highlighting the challenges and rewards of bringing innovative ideas and leadership to the CEIBS community in this interview with Rain Yang.
21 May 2025
Studying Abroad as Part of your CEIBS MBA | Mapleside Chats S02 E05
CEIBS alumni Jack Hou, Jack Mo, and Kate Mou share their experiences studying abroad in the US, Japan, and France, discussing the challenges and unique differences they encountered in this interview episode.
20 May 2025
Making the Most of Your MBA | Mapleside Chats S02 E04
MBA alumni Gene Jiwachotkamjon, Tony Lai, and Serena Li explore how students can adapt their plans and maximize opportunities during their MBA studies in a discussion hosted by Will Hubbard in this interview.
19 May 2025
Gaming and Technology in China | Mapleside Chats S02 E03
Host Will Hubbard interviews Caleb Zhang, Nicky Huang, and Cathy Lyu about China's evolving gaming technology landscape, discussing opportunities, discrimination, and the industry's future.
18 May 2025
Clubs and Communities at CEIBS | Mapleside Chats S02 E02
Ariel Hsu interviews Zhiyin Lou, Sabrina Zhou, Mona Wang, and Chaney Jiang about the purpose of clubs and communities at CEIBS, revealing how students can leverage these groups to explore industries and grow their networks.
17 May 2025
Friendship and Life in China | Mapleside Chats S02 E01
Students George Ting, Elva Guo, and Alex Liu discuss their experiences returning to China, adapting to new lives, and overcoming reverse culture shock in an interview with hosts Will Hubbard and Ariel Hsu.
16 May 2025
MBA Life in Shanghai at CElBS | Mapleside Chats S01 E03
Host Agnes Wen interviews Lily Fu, Archie Preston, and Edward Tang about the MBA experience at CEIBS, highlighting student clubs and balancing academics with personal life, showing listeners how to find their path.
15 May 2025
How to Switch Careers | Mapleside Chats S01 E02
Host Karen Xi interviews Sabine Neuhaus, Dusan Kladar, and Simon Liang about successfully pivoting careers into new industries, functions, and locations after pursuing a CEIBS MBA.
14 May 2025
Working in China as an Expat | Mapleside Chats S01 E01
Host Jason Zhu Cong interviews Amanda Pawlowski, Andrei Naumovich, and Camilo Cadena about their experiences working in China as expats, revealing insights into navigating the unique challenges and rewards of the Middle Kingdom.
Who has been a guest on CAIC Unscripted | The CElBS Alumni International Chapter Podcast
Names identified in recent episode analyses. Showing up to five guests.
Andreas Hornfischer
Piyagoon Kongjinda
Jeanne de Gayffier
Jack Hou
Jack Mo
Podcast Authority Score: 16 / 100
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