The CAIC Unscripted podcast, produced in collaboration with the CEIBS Alumni International Chapter (CAIC), presents personal conversations between CEIBS alumni, looking beyond the world of business to explore the diverse stories, experiences, and insights of the school’s unique international community.

CAIC Unscripted | The CElBS Alumni International Chapter Podcast
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Podcast Overview
The CAIC Unscripted podcast, produced in collaboration with the CEIBS Alumni International Chapter (CAIC), presents personal conversations between CEIBS alumni, looking beyond the world of business to explore the diverse stories, experiences, and insights of the school’s unique international community.
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🇺🇲
Publishing Since
5/14/2025
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Recent Episodes

June 4, 2026
How the CEIBS Global EMBA Helped Me Build a Global Brand Consultancy in China | CAIC Unscripted
What does it take to build a global brand consultancy in China while leading teams, raising a family and navigating the AI era? In this episode of CAIC Unscripted, CEIBS GEMBA alumna Jacquelien Postigo Brussee speaks with host Jeff Pi (CEIBS MBA 2009) and shares her journey from Holland to Shanghai, how she built her branding consultancy Jibe, and the leadership lessons she learned through the China Europe International Business School GEMBA experience. Topics covered in this interview include:• Why Jacquelien moved to China and stayed for over 15 years • Building a business and career in Shanghai • The evolution of branding and marketing in China • AI’s impact on advertising, agencies and creativity • KOLs vs KOCs and the future of brand communities • Why Chinese brands are becoming global brands • Leadership, entrepreneurship and scaling a consultancy • Managing work-life integration as a founder and mother • Team building, mentorship and company culture • Insights from the CEIBS GEMBA programme • Long-term leadership thinking and legacy building Jacquelien also explains her concept of “brand gravity” — why modern brands must move from controlling audiences to creating participation, collaboration and community. This video is ideal for viewers interested in:• Executive MBA programmes • Branding and marketing strategy • Entrepreneurship in China • Leadership development • AI and creativity • Chinese consumer trends • Building global brands • Women in leadership • International business careers About CAIC Unscripted Produced in collaboration with the CEIBS Alumni International Chapter (CAIC), CAIC Unscripted features candid conversations between CEIBS alumni—going beyond business to uncover personal stories, global perspectives, and the diverse experiences shaping today’s leaders. About CEIBS CEIBS is an internationally recognised business school co-founded by the European Union and the Chinese government. Learn more here: https://ceibs.edu 👉 Follow CEIBS on social media for more daily content: https://www.linkedin.com/school/ceibs https://www.instagram.com/ceibs_official_site/ https://www.facebook.com/ceibschina/ https://x.com/ceibs

April 23, 2026
From CEIBS MBA to Building Businesses Across Thailand & China: Pornpetcharee New | CAIC Unscripted
What does it take to build a business across borders in Asia? 🌏 In this episode of CAIC Unscripted, host Jeff Pi (CEIBS MBA 2009) sits down with Pornpetcharee “New” Nirachatsuwan (CEIBS MBA 2019), Managing Director of U.A.N One HR and Thai Reli Company Limited, to explore her journey from Thailand to Shanghai—and how she helps Chinese companies successfully expand into Southeast Asia. From falling in love with Shanghai to launching multiple businesses, New shares real insights into entrepreneurship, HR strategy, and cross-cultural business between China and Thailand. In this episode, you’ll learn:• How Chinese companies expand into Thailand (and common mistakes to avoid) • The importance of “guanxi”, trust, and relationships in Asian business • Cultural differences between Thai and Chinese workplaces • How to build a business from 0 to 1 in a new market • Lessons from working at Eli Lilly and transitioning into entrepreneurship • What it’s like to revive and grow a family business • The mindset shift from entrepreneur to leader • Why being “kind to yourself” is critical for long-term success Key topics covered:Thailand business environment, China–Thailand trade, HR outsourcing, recruitment strategies, entrepreneurship in Asia, CEIBS MBA experience, cross-cultural leadership, Southeast Asia market entry. About CAIC UnscriptedProduced in collaboration with the CEIBS Alumni International Chapter (CAIC), CAIC Unscripted features candid conversations between CEIBS alumni—going beyond business to uncover personal stories, global perspectives, and the diverse experiences shaping today’s leaders. About CEIBSCEIBS is an internationally recognised business school co-founded by the European Union and the Chinese government. Learn more here: https://ceibs.edu 👉 Follow CEIBS on social media for more daily content: https://www.linkedin.com/school/ceibs https://www.instagram.com/ceibs_official_site/ https://www.facebook.com/ceibschina/ https://x.com/ceibs

March 27, 2026
China, Dubai, and Working Across Cultures: CEIBS Alumna Jay Wong | CAIC Unscripted
The CAIC Unscripted podcast, produced in collaboration with the CEIBS Alumni International Chapter (CAIC), presents personal conversations between CEIBS alumni, looking beyond the world of business to explore the diverse stories, experiences, and insights of the school’s unique international community. In this episode, Jay Wong, CEIBS MBA 2022 alumna and IMEA Strategy & Projects, Adhesive Technologies at German consumer brand and industrial solutions multinational Henkel, speaks with host and CEIBS MBA 2009 alumnus Jeff Pi about her international background, the importance of respect in the workplace, her time at CEIBS, cultural differences between China and her current home of Dubai, and more. This episode of CAIC Unscripted was filmed in November 2025. Listen to the audio version of CAIC Unscripted on Spotify, Apple Podcasts, or wherever you get your podcasts. Learn more about CEIBS, an internationally recognised business school co-founded by the European Union and the Chinese government, here: https://ceibs.edu 👉 Follow CEIBS on social media for more daily content: https://www.linkedin.com/school/ceibs https://www.instagram.com/ceibs_official_site/ https://www.facebook.com/ceibschina/ https://x.com/ceibs
18 total episodes available
Recent guests on CAIC Unscripted | The CElBS Alumni International Chapter Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Andreas Hornfischer
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Piyagoon Kongjinda
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Jeanne de Gayffier
Guest
Jack Hou
Guest
Jack Mo
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Kate Mou
Guest
Gene Jiwachotkamjon
Guest
Tony Lai
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Serena Li
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Caleb Zhang
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Nicky Huang
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Cathy Lyu
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- What is CAIC Unscripted | The CElBS Alumni International Chapter Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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