A friendly, NO BS podcast for small, new and scaling creative and service based business owners with an interest in selling to corporate clients. Sometimes flying solo, sometimes with a guest...........
Let’s have an honest chat. Yes, being your own boss can be amazing - the freedom, the flexibility, the chance to build something that’s completely yours. But there’s a whole side of business ownership that doesn’t get talked about nearly enough. In this episode, I’m sharing what it really looks like behind the scenes of running your own business. From the isolation of working solo, to the pressure of making every decision and managing all the moving parts - it’s not always easy. Financial ins...
3 Oct 2025
The Power of Visibility, Value, and a No-Nonsense PR Mindset - A Conversation with Sarah Stephens
I sat down with the brilliant Sarah Stephens, PR expert, strategist, and founder of the Be Seen Method, to talk about what visibility really means in today’s business world. With over 25 years in PR, Sarah brings a wealth of experience that blends the best of traditional media, modern marketing, and a strong commercial lens. Her career has spanned everything from high-level agency work to partnerships with major airlines, and a bold pivot into luxury travel during COVID-19 that proved ju...
26 Sept 2025
What Can Corporates Do Better?
This episode is for the corporates. I work with a lot of brilliant small businesses - smart, strategic, creative suppliers who are more than capable of delivering high-value work. And honestly? Some of the biggest challenges they face come from how corporates manage those supplier relationships. So today, I’m calling it out. Not with blame, but with the intention of building better bridges between the two. In this episode, I’m sharing a few key areas where corporates can improve how they work...
19 Sept 2025
Strategy Meets Soul – A Conversation with Vix Marie
Vix Marie brings a breath of fresh air to the world of business strategy, blending science, spirituality, and psychology to help unconventional entrepreneurs build businesses that actually feel good to run. We talk about what’s no longer working in the traditional business world, especially the outdated, academic approach that so often overlooks the individuality of the business owner. Vix doesn’t hold back when it comes to calling out the industry’s obsession with rigid formulas and mo...
12 Sept 2025
Controlling The Corporate Conversation
Let’s talk about something a lot of small business owners shy away from... how to confidently take up space when speaking to corporate clients. Too many creative and service-based business owners think they need to shrink themselves or over-deliver just to “win” the contract. But the truth? Corporates want to work with suppliers who know their value, and that means holding your ground in the conversation. In this episode, I’m sharing: How to walk into corporate negotiations with confidence (n...
5 Sept 2025
How to Get Pitch Perfect – The Smarter Way to Win Corporate Work
If you want to work with corporate clients, your pitch can’t just be pretty... it needs to be powerful. In this episode, I’m talking all things pitching, and specifically why your current approach might not be cutting through. So many small business owners fall into the trap of leading with their credentials, listing their achievements, or offering up a vague, one-size-fits-all service menu… and wondering why nothing lands. Here’s the reality: corporates aren’t looking for someone to impress ...
29 Aug 2025
Building with Intention – A Conversation with Siân Morgan-Owen from Digitally Dazzling
I had the absolute pleasure of sitting down with Siân Morgan-Owen, founder of Digitally Dazzling, to talk about what it really takes to build a sustainable, strategic business in the online space. Siân shares the story behind her agency’s evolution, from humble beginnings as a side project to a six-figure digital operations business that supports entrepreneurs in levelling up their online presence. Her journey is one of resilience and smart decision-making, shaped by personal challenges, incl...
22 Aug 2025
Getting Corporate Ready Without the Fluff
In this episode, I’m cutting through the noise and sharing simple, practical advice to help you start building genuine relationships with corporate clients. We talk about what it really takes to approach the B2B space strategically, from understanding your own goals to positioning your offer with clarity, and making sure the companies you pitch to actually align with your values. It’s not about chasing every big name out there. It’s about creating intentional partnerships that work for you as...
15 Aug 2025
Business Icks – What’s Really Turning Me Off in the Online Space
We all have them… those little (or not so little) things in business that make you cringe. In this episode, I’m calling them out. I’m talking about the business icks – the red flags, the lazy habits, and the bad advice that far too many business owners are still falling for. And yes, some of them might sting a little, but they need saying. This isn’t about being harsh for the sake of it. It’s about raising the bar, being intentional, and remembering that if you want to work with corporate cli...
8 Aug 2025
Why You're Leaving Money on the Table – And How Corporates Could Change That
If you're a creative or service-based business owner who's been hustling through referrals, networking, and low-budget projects, this one’s for you. In this episode, I’m getting straight to the point: you could be earning more. A lot more. And it’s likely that you’re unintentionally leaving money on the table by not exploring the corporate space. We talk about the very real pressures of small business ownership - burnout, feast-or-famine income, clients who love what you do but can’t afford t...
1 Aug 2025
The Power of Purpose-Driven Fundraising with Denise from The HELP Appeal
I had the pleasure of speaking with Denise from the HELP Appeal County Air Ambulance Trust, a charity doing absolutely vital work, funding helipads and emergency air ambulance services that save lives every single day. Denise’s approach to fundraising is nothing short of fearless. She brings energy, heart and strategy to a sector that’s often misunderstood, and she lifts the lid on what it really takes to build meaningful, long-term support for a cause. We talk about the challenges of running...
25 Jul 2025
Business in the Online Space – Let’s Talk About the “Expert” Problem
Let’s get honest about what’s really going on in the online business world. In this episode, I’m pulling apart some of the noise, especially around the word “expert.” Since the rise of the online business boom during and post-COVID, we’ve seen a flood of newly qualified people claiming authority in spaces where experience and depth actually matter. And it’s creating confusion, mistrust, and in some cases, legal risk. I share my thoughts on what it means to truly own your expertise and why hon...
18 Jul 2025
Boss vs Entrepreneur – Are You Building a Business or Just Playing the Part?
There’s a big difference between being the boss and actually building a business, and in this episode, I’m diving into the real talk that too many people gloss over. In this episode, I’m unpacking the difference between surface-level “boss energy” and true entrepreneurship. We’re talking about: Why knowing your numbers (yes, all of them) really mattersThe power of ecosystems and processes in scaling sustainablyWhy ‘pretty’ offers won’t cut it if they’re not profitable or relevantHow to ...
11 Jul 2025
From Burnout to Big Vision – Nicola Peake on Building Peakefest
Nicola Peake joins me to share the raw, behind-the-scenes story of how her personal passion project evolved into Peakfest, a large-scale, community-focused event that’s quickly gaining momentum. We chat about the reality of making the leap from small, intimate events to a full-blown festival, and Nicola’s honesty about the challenges is refreshingly real. From underestimating the workload, trying to do it all alone, and the toll it took on her personal life, this conversation is a must-listen...
10 Jul 2025
Why Your Small Biz Should Be Selling to Corporate (Yes, Even You)
I’m pulling back the curtain on what this podcast is really all about – and why I created it for you. I’m Kirsty Carr, founder of Kirsty Carr Strategy, and after 20+ years in the corporate world and almost a decade working alongside creative and service-based business owners, I’ve seen a huge opportunity being missed time and time again: selling to corporate clients. This podcast is your friendly, straight-talking guide to building a business that blends creativity with corporate strategy – w...
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