Call To Action
Claim This Podcastby Giles Edwards
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Podcast Overview
<h1><strong>Feel better about marketing™</strong></h1> <div>The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.<br> <br> It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.<br> <br> UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY</div>
Language
🇺🇲
Publishing Since
2/8/2019
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Recent Episodes
March 27, 2026
174: Oli Barrett on making the connections that matter most
<div> <p>This week we spent all our time pressing the flesh (until finding out we’d misunderstood what that means and getting very firmly asked to leave Subway) all in order to win the approval of this week’s guest, the master networker Oli Barrett MBE. </p><p>Blessed with the ability to bring together the right people with the right ideas at the right time, Oli has built a reputation for being the nation’s ultimate connector. But, being a fine fellow as well as a canny-business operator, he has used his powers for good – forming remarkable social change initiatives like ‘Tenner’, the UK’s largest schools entrepreneurship competition and ‘Turn On The Subtitles’, a global children’s literacy campaign. </p><p>Deftly uniting the worlds of entrepreneurship, innovation, education and social impact, Oli has been rightly lauded and awarded for his considerable efforts – bagging, among other accolades, the title of ‘Most Connected Man in Britain’ from Wired and a place in GQs ‘Top 100 connected figures’. Plus there’s the small matter of being awarded an actual MBE from the actual Queen who, we assume, Oli was able to successfully introduce to an off-the-grid artisan driving-goggle manufacturer based in the Peak District. </p><p>In a chat where Oli reveals the magic behind all his connective conjury, we ponder everything from the value of active learning to the magnetic powers of a well-built network.</p><p>Follow Oli on <a href="https://www.linkedin.com/in/olibarrett/">LinkedIn</a><br> <br>////</p><p><strong>Timestamps </strong></p><p>02:27 – <strong>Quick Fire Questions</strong> <br>05:18 – <strong>The Zigzag Journey: Dropping Out and Moving On</strong> <br>11:04 – <strong>Disney World vs. Lecture Halls: The Awakening</strong> <br>12:01 – <strong>Networking: Chance Encounters vs Intentional Connections</strong> <br>14:40 – <strong>The First Business: Amazing You</strong> <br>18:05 – <strong>The £10 Challenge That Took Off</strong> <br>24:22 – <strong>The Power of Defaults: Small Changes, Big Impact</strong> <br>26:04 – <strong>Permission to Create: The Entrepreneurial Mindset</strong> <br>30:08 – <strong>Connecting the Dots: How to Build Real Networks</strong> <br>35:45 – <strong>The Art of Introduction: What Actually Makes It Work</strong></p><p>////<br> <br><strong>Oli’s book recommendations are:<br> <br></strong><a href="https://www.amazon.co.uk/How-Win-Friends-Influence-People/dp/0091906350/ref=asc_df_0091906350?mcid=b65d6929f40e3f958cc7f3e85fb7ff87&tag=googshopuk-21&linkCode=df0&hvadid=697215344815&hvpos=&hvnetw=g&hvrand=13304189552975753455&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046121&hvtargid=pla-364195442564&psc=1&hvocijid=13304189552975753455-0091906350-&hvexpln=0&gad_source=1">How to Win Friends and Influence People</a> by Dale Carnegie<br> <a href="https://www.amazon.co.uk/Tipping-Point-Little-Things-Difference/dp/0349113467/ref=asc_df_0349113467?mcid=eeaa8f165bdb31a6857db5e4ff74baa1&tag=googshopuk-21&linkCode=df0&hvadid=697220411274&hvpos=&hvnetw=g&hvrand=10231305677399822066&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046121&hvtargid=pla-448425245915&psc=1&hvocijid=10231305677399822066-0349113467-&hvexpln=0&gad_source=1">The Tipping Point</a> by Malcolm Gladwell<br> <a href="https://www.amazon.co.uk/Reflections-Success-Martyn-Lewis/dp/1782923888">Reflections on Success</a> by Martyn Lewis<br> <a href="https://www.amazon.co.uk/Ride-Lifetime-Lessons-Creative-Leadership/dp/0552174300/ref=asc_df_0552174300?mcid=47cb1e4431383d00a13378abf85f0b19&th=1&psc=1&tag=googshopuk-21&linkCode=df0&hvadid=726746368065&hvpos=&hvnetw=g&hvrand=9254733740066929851&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9198219&hvtargid=pla-2419310467373&psc=1&hvocijid=9254733740066929851-0552174300-&hvexpln=0&gad_source=1">The Ride of a Lifetime</a> by Robert Iger </p><p>////</p></div>
February 27, 2026
173: Paul McVeigh on football, psychology and leading without ego
<div> <p>This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance psychologist, Paul McVeigh. </p><p>Having played more than 270 professional games, as well as earning 20 caps for Northern Ireland, Paul kicked ball with and against some legendary players, earning a few trophies, a few promotions and, perhaps the ultimate honour, his own song.</p><p>But rather than go off and do the sort of generic post-playing jobs many ex-pros go for (like moaning about stuff on the tv. Or moaning about stuff on the radio. Or moaning about stuff on a podcast etc.) Paul has bottled up all his remarkable experiences in sport and used them to help all kinds of leaders to perform when it matters most.</p><p>As a highly respected performance psychologist, Paul has built a super-successful second career out of helping to dismantle the old narratives about shouty, macho, ego-driven leadership, through his coaching and his two excellent books: ‘The Stupid Footballer is Dead’ and ‘It’s Not About You: The Psychology of Leadership.</p><p> In a chat where Giles tries really, really hard not to dribble ‘Spurs’ all over the conversation, we ponder the most common mistakes, and misunderstanding, when it comes to ‘being the boss’, and some of the most influential sporting figures who inspired Paul’s philosophies on leadership. </p><p> This episode is proudly dedicated to Paul’s Aunt Jean – proof that it’s never too late to reinvent yourself and that anything is possible.</p><p>Follow <a href="https://www.linkedin.com/in/the-paul-mcveigh/">Paul</a> on LinkedIn <br><strong><br>/////<br><br></strong><strong>Timestamps<br><br></strong>1:32<strong> – Quick Fire Questions<br></strong>5:37<strong> – Leaving Belfast for Tottenham Hotspur<br></strong>10:05<strong> – Inside a High-Performance Environment<br></strong>16:03 –<strong> Leadership Styles in Football<br></strong>19:12 – <strong>It’s Not About You</strong><strong> and Modern Leadership<br></strong>24:21 –<strong> Leadership Beyond Football<br></strong>27:25 –<strong> Humility and Misconceptions About Leadership<br></strong>33:18 –<strong> Ahead-of-the-Curve Professional Habits<br></strong>39:58 –<strong> Transformational Habits That Stick<br></strong>42:52 –<strong> Advice to His Younger Self</strong></p><p>/////</p><p><strong>Paul’s book recommendations are:<br></strong><br><a href="https://www.amazon.co.uk/Awaken-Giant-Within-Immediate-Emotional/dp/0743409388">Awaken The Giant Within</a> by Anthony Robbins<br><a href="https://www.amazon.co.uk/Money-Master-Game-Financial-Freedom/dp/147114335X/ref=asc_df_147114335X?mcid=0481de9f3c9b329c9d99b213af6b19ea&tag=googshopuk-21&linkCode=df0&hvadid=697264028800&hvpos=&hvnetw=g&hvrand=3914958329491935457&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046121&hvtargid=pla-404289630190&psc=1&hvocijid=3914958329491935457-147114335X-&hvexpln=0&gad_source=1">Money Master the Game</a> by Anthony Robbins</p><p>/////</p></div>
December 12, 2025
172: Tim Delaney on building one of ad-land’s most brilliant careers
<div>This week we made our way through twenty rolls of ‘Word a Day’ toilet paper – not (entirely) because of tummy trouble, but in order to impress one of the world’s greatest wielders of words, copywriting legend Tim Delaney.<br> <br> An advertiser who made all of advertising try harder with their adverts, Tim is of course the founder of the famous Leagas Delaney agency as well as being one of the all-time great copywriters. <br> <br> You’ll no doubt have spent much time gawping at and/or weeping over some of his most iconic work – including some extraordinary campaigns for Harrods, Adidas and Nationwide. He’s also the creative brain behind the unforgettable ‘Perfect Day’ film for the BBC – giving the world the briefest sniff of what a Bowie/Boyzone collaboration might have been.<br> <br> Wildly successful in both the building of an agency and the writing of copy, Tim is also one of advertising’s most compelling talkers of sense – with a philosophy built around strategic thinking, disciplined work and a healthy appreciation for the value of intuition.<br> <br> In a chat where we skid quickly and wildly away from what we laughably called ‘the agenda’, Tim takes us on an entertaining and eye-opening journey through one of the most remarkable lives in the creativity game.<br> <br> This episode is proudly dedicated to Tom Harrington.<br> <br> Follow <a href="https://www.linkedin.com/in/tim-delaney-8812ab40/">Tim</a> on LinkedIn<br> <br> /////<br> <br> <strong>Timestamps<br> </strong><br> 04:40<strong> - First Job in Advertising<br> </strong>06:45<strong> - Transitioning to Copywriting<br> </strong>09:40<strong> - Early Days in Advertising<br> </strong>12:49<strong> - The Band Experience<br> </strong>14:03<strong> - From Music to Advertising<br> </strong>19:07<strong> - Climbing the Advertising Ladder<br> </strong>22:11<strong> - The Role of Creativity in Advertising<br> </strong>29:03<strong> - Challenges at BNP<br> </strong>30:41<strong> - Understanding Advertising's Mystique<br> </strong>34:08<strong> - The Impact of Technology on Advertising<br> </strong>39:39<strong> - Enthusiasm for Newcomers<br> </strong>43:53 <strong>- Advice for Junior Copywriters<br> </strong><br> </div>
177 total episodes available
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- What is Call To Action?
<h1><strong>Feel better about marketing™</strong></h1> <div>The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.<br> <br> It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.<br> <br> UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY</div> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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