Video is the most powerful tool in your marketing stack, and most of it is being wasted. Not because the footage is bad, but because no one’s thinking about the business outcome it needs to achieve. Everyone’s still stuck in the "fast, good, cheap: pick two" triangle. We say f*** the triangle.
We're David and Jess Siciliano, co-founders of Savvy Studios. We started in the traditional agency world and left it behind because, guess what? The model is broken.
Whether you're an agency or a brand, each episode you'll walk away knowing exactly what to ask for, what to push back on, and how to make video work harder for you.
We believe you can create great ads and brand videos with any budget. People just don’t know how to make it work. After listening, you will.
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Targeting and bidding are automated, so creative is the new lever. Meta marketing scientist Tommy Changaris on creative diversity, fatigue, and building a system that keeps producing winners.
14 Aug 2026
Your Video Brief Is Lying
Most briefs describe what you want made, not what the video is supposed to do. David and Jess share the 5 questions (the Savvy Framework) they run every brief through, plus the receipts.
29 Jul 2026
Your Creative Problem Is Actually a Data Problem
Most companies don't have a creative problem. They have a source of truth problem.
That's what Mike Rizzo told us, and he'd know.
In this episode, we sit down with Mike Rizzo (https://www.linkedin.com/in/mikedrizzo/), founder and CEO of MarketingOps.com (http://marketingops.com) and the force behind MOps-Apalooza (https://mopsapalooza.com/), to talk about what's actually broken in the way most companies approach go-to-market. We get into why disconnected data leads to disconnected creative, what it really means to align sales and marketing before a single concept is written, and why the message you put into the market matters more than any one ad.
We look at how modern marketing operations have evolved from managing a few email tools into something closer to organizational therapy, and why setting aside ego might be the single most underrated move a team can make.
If you're a marketer, brand leader, creative agency, or anyone trying to make campaigns that actually perform, this episode reframes what you should be asking before any creative work begins.
Key takeaways:
Creative is made better when it's backed by data.
Most companies already have enough customer data; the real problem is that it's disconnected.
Aligning on a shared definition of success before concepting is what separates good creative from great results.
Jump into the conversation:
(00:00) Introduction
(01:54) What marketing ops is and why it exists
(04:11) What a healthy marketing foundation actually looks like
(06:58) Why sales and marketing alignment keeps breaking
(12:05) How naming conventions and UTMs drive cleaner data
(25:16) Building a single source of truth before any campaign
(26:27) Who are we talking to and about what
(33:08) Rapid fire: personas, data, and expensive assets
(35:26) The one thing to take away from this conversation
Resources:
Connect with Mike Rizzo on LinkedIn: https://www.linkedin.com/in/mikedrizzo/ (https://www.linkedin.com/in/mikedrizzo/)
Connect with David Siciliano on LinkedIn: https://www.linkedin.com/in/sicilianod/ (https://www.linkedin.com/in/sicilianod/)
Connect with Jess Siciliano on LinkedIn: https://www.linkedin.com/in/sicilianoje/ (https://www.linkedin.com/in/sicilianoje/)
Learn more about Savvy Studios: https://www.savvystudios.com/ (https://www.savvystudios.com/)
8 Jul 2026
The three conversations we're having wrong
Welcome to the first episode of Call Us Disruptors.
For years, we've been told that video should be “cheap, fast, or good: just pick two.”
We think that's nonsense.
In this launch episode, we share how we went from careers in the performing arts to building a video production company focused on business outcomes first. Along the way, we break down what's wrong with the traditional agency model, why so many expensive videos fail to perform, and how measurement, AI, and modern marketing have completely changed what brands should expect from video.
We examine the reasons the traditional playbook has become obsolete and define the necessary shift toward content systems designed for experimentation and iteration, moving away from high-cost agency productions.
If you're a marketer, agency leader, brand operator, or anyone responsible for making video actually drive results, this episode lays the foundation for everything to come on Call Us Disruptors.
Key takeaways:
Great video should be measured by whether it did the job it was supposed to do.
Modern brands need content they can test, iterate on, and use across channels.
The best production partners start with business goals before the camera ever comes out.
Jump into the conversation:
(00:00) Why the traditional video production model is broken
(06:30) How we built Savvy as a strategy-first video company
(09:50) The agency story that exposed broken marketing decisions
(13:39) Why one-off video production doesn’t work anymore
(18:00) How measurement changed everything
(27:15) What future guests and topics will explore
Resources:
Learn more about Savvy Studios: https://www.savvystudios.com/ (https://www.savvystudios.com/)
Connect with David Siciliano on LinkedIn: https://www.linkedin.com/in/sicilianod/ (https://www.linkedin.com/in/sicilianod/)
Connect with Jess Siciliano on LinkedIn: https://www.linkedin.com/in/sicilianoje/ (https://www.linkedin.com/in/sicilianoje/)
1 Jun 2026
Call Us Disruptors, by Savvy Studios
Video is the most powerful tool in your marketing stack, and most of it is being wasted. Not because the footage is bad, but because no one is thinking about the business outcome it needs to achieve. Everyone’s still stuck in the "fast, good, cheap: pick two" triangle. We say f*** the triangle.
We're David (https://www.linkedin.com/in/sicilianod/) and Jess (https://www.linkedin.com/in/sicilianoje/) Siciliano, co-founders of Savvy Studios. We started in the traditional agency world and left it behind because, guess what? The model is broken.
Whether you're an agency or a brand, each episode you'll walk away knowing exactly what to ask for, what to push back on, and how to make video work harder for you.
We believe you can create great ads and brand videos with any budget. People just don’t know how to make it work. After listening, you will.
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