Called To Count: Its More Than Just Bookkeeping

About Called To Count: Its More Than Just Bookkeeping

Called to Count: It’s More Than Just Bookkeeping. This is more than a show about numbers. Here, we talk about motherhood, faith, and the freedom that comes from running a business on your terms. Hosted by Noemi Aguilar of MamáCounts, this podcast shares real stories, practical strategies, and faith-filled encouragement to help you build businesses with purpose and freedom. Because you’re not just called to work — you’re Called to Count.

Publisher

Noemi MamáCounts

Category

business

Language

en

Explicit

No

First episode

28 Oct 2025

Latest episode

28 Sept 2026

Latest episodes

15 episodes in the feed.

1. 

   28 Sept 2026

   S2-Episode 14 Building the Business

   Noemi shares her journey of building her accounting business over 11 years, highlighting the importance of evolution, community, automation, and learning from mistakes to achieve success and freedom. key topics Business evolution over 11 years Importance of community and support systems Automation and systems in business Learning from mistakes and failures Balancing faith, motherhood, and entrepreneurship The journey of building a successful business Overcoming fear and trauma in business The role of mentorship and modeling success Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠⁠ (https://www.mamacounts.com/) https://www.mamacounts.com/optin-b1 (https://www.mamacounts.com/optin-b1) Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:@Mamacountsbookkeeping (https://www.instagram.com/mamacountsbookkeeping/) TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping (https://www.tiktok.com/@mamacountsbookkeeping_) Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

2. 

   7 Sept 2026

   Welcome Back! What REALLY happened during this break

   Noemi shares her recent life experiences, including family travels, business insights, and personal growth during a reflective season. She discusses how systems and intentionality have transformed her approach to work and life, emphasizing the importance of presence and grace. Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠⁠ (https://www.mamacounts.com/) https://www.mamacounts.com/optin-b1 (https://www.mamacounts.com/optin-b1) Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠⁠⁠ ⁠@mamacountsbookkeeping (https://www.instagram.com/noemimamacounts/) TikTok:⁠⁠⁠ ⁠@mamacountbookkeeping_⁠⁠⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

3. 

   24 Dec 2025

   EPISODE 12 - INTERVIEW NADIA

   In this episode, Noemi Aguilar-Horta interviews Nadia Rodriguez, who shares her inspiring journey from a corporate job to full-time entrepreneurship in the tax industry. They discuss the importance of community support, the challenges of transitioning to entrepreneurship, and the significance of financial literacy. Nadia emphasizes the need for mentorship and collaboration among tax professionals, while also highlighting the personal growth that comes from pursuing one's passion. The conversation touches on the joys and struggles of entrepreneurship, including the need for delegation and self-care. Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠⁠ (https://www.mamacounts.com/) https://www.mamacounts.com/optin-b1 (https://www.mamacounts.com/optin-b1) Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

4. 

   16 Dec 2025

   Episode 11 - Interview with Maria Arriola Mujer Audaz

   In this episode, Noemi Aguilar-Horta and her guest, Mujer Audaz, explore the multifaceted world of entrepreneurship, emotional intelligence, and the importance of understanding money as a tool for empowerment. They explore personal journeys of self-discovery, the cultural perspectives surrounding money, and the importance of communication and love languages in relationships. The conversation highlights the importance of clarity in financial goals and the transformative impact of mindset shifts in both personal and professional contexts. Keywords entrepreneurship, emotional intelligence, money mindset, cultural perspectives, personal growth, love languages, women empowerment, business coaching, self-discovery, communication skills Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠⁠ (https://www.mamacounts.com/) https://www.mamacounts.com/optin-b1 (https://www.mamacounts.com/optin-b1) Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

5. 

   9 Dec 2025

   EPISODE 10 MamáCounts Student Story - Angela

   In this engaging conversation, Angela shares her journey from the corporate world to entrepreneurship, particularly in bookkeeping. She discusses the challenges and fears she faced while transitioning, the importance of community support, and how she found her first clients. Angela emphasizes the significance of faith and resilience in pursuing one's goals, especially as a mother. The discussion highlights the rewarding nature of using one's skills to help others while balancing family responsibilities. Key Takeaways Angela transitioned from a corporate job to entrepreneurship after having her third child. She felt a strong calling to be present for her children while contributing financially. The journey into bookkeeping began with a moment of inspiration and research. Angela faced fears about investing in her education and putting herself out there. She found her first clients through personal connections and social media. Community support and mentorship were crucial in her early days as a bookkeeper. Angela emphasizes the importance of faith in navigating her career path. She encourages others to pursue their dreams, even when scared. The rewards of helping clients and using her skills have exceeded her expectations. Angela plans to grow her business gradually while balancing family commitments. Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠⁠ (https://www.mamacounts.com/) https://www.mamacounts.com/optin-b1 (https://www.mamacounts.com/optin-b1) Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

6. 

   1 Dec 2025

   EPISODE 9 INTERVIEW - ANA CALDERON

   In this episode, Noemi interviews Ana Calderon, who shares her journey from working in a manufacturing office to becoming a successful entrepreneur in bookkeeping and consulting. Ana discusses the challenges she faced, including self-doubt and the importance of valuing oneself. She emphasizes the significance of clarity in business and how her transformation through entrepreneurship has changed her perspective on her abilities. The conversation highlights the support available in communities for those looking to break free from unfulfilling jobs and pursue their passions.takeaways Ana's journey began unexpectedly after being laid off from her job. Support from others can help you see your own value. Self-doubt can hinder your growth as an entrepreneur. Clarity in business is essential for making informed decisions. Building a business requires confidence and self-advocacy. Community support is crucial for those starting their entrepreneurial journey. It's important to view clients as partners in business. Transformation through entrepreneurship can lead to personal growth. Valuing yourself is key to success in business. Asking questions is vital for learning and growth. Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠⁠ (https://www.mamacounts.com/) https://www.mamacounts.com/optin-b1 (https://www.mamacounts.com/optin-b1) Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

7. 

   24 Nov 2025

   EPISODE 8 - P3 MY STORY "do not be afraid to make a mistake"

   In this conversation, Noemi emphasizes the importance of embracing mistakes as essential learning opportunities in entrepreneurship. She shares her personal journey of starting her business, highlighting that waiting for complete knowledge can hinder progress. Instead, she advocates for taking action and learning along the way.takeaways Do not be afraid to make a mistake. We never fail; we just learn. Jump in and learn as you go. Waiting to know everything can hinder progress. Embrace opportunities as they come. Mistakes are part of the learning process. Action is more important than perfection. Growth comes from experience, not just knowledge. Entrepreneurship requires taking risks. Learning is a continuous journey.

8. 

   17 Nov 2025

   EPISODE 7 - P2 MY FULL STORY

   In this conversation, Noemi shares her journey as a teen mother, detailing the challenges she faced in balancing motherhood, education, and her aspirations. She reflects on her relationship with her parents, particularly her father's disappointment, and the struggles of managing responsibilities while trying to pursue her passion for photography and later accounting. The conversation highlights the turning points in her life, including a difficult pregnancy that led her to reassess her priorities and ultimately pursue entrepreneurship.takeaways The initial reaction of parents can be challenging for teens. Balancing motherhood and education is a significant struggle. Teen mothers often face isolation from peers. Pursuing passions can lead to unexpected career paths. The importance of community support during difficult times. Realizing the need for change can be a powerful motivator. Experiencing loss can lead to profound personal growth. Entrepreneurship can emerge from challenging life circumstances. Finding a balance between work and family is crucial. Self-reflection is key to making life-altering decisions. Keywords: teen pregnancy, motherhood, entrepreneurship, balancing responsibilities, personal growth, overcoming challenges, photography, accounting, life lessons, family dynamics Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠⁠ ⁠⁠ (https://www.mamacounts.com/)⁠⁠https://mamacounts.com⁠⁠⁠⁠ Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

9. 

   10 Nov 2025

   Episode 6: High School Adventures and First Love Part 1

   In this heartfelt episode, Noemi opens up about one of the most defining moments of her childhood—the family’s move from California and the deep emotions that came with it. Through personal stories filled with honesty and vulnerability, she reflects on how her father’s decision, rooted in love and concern, shaped her sense of identity and growth. As Noemi revisits her past, she explores the complex feelings of pride and shame that come with sharing her truth, especially now as a mom wanting to be real with her own kids. This conversation is an intimate reminder that change often comes from love, that family decisions leave lasting marks on who we become, and that owning our story—even the messy parts—is where real connection begins. Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠⁠ ⁠ (https://www.mamacounts.com/)⁠https://mamacounts.com⁠⁠⁠ Let’s connect! Facebook:⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠⁠ ⁠@NoemiMamacounts⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

10. 

    3 Nov 2025

    Episode 5: Balancing Business and Babies: Building a Business Against the Odds with Nayeli Galicia

    In this episode, Noemi Aguilar interviews Nayeli Galicia, who shares her inspiring journey from being a teen mom to starting her own bookkeeping and tax business. Nayeli discusses the challenges she faced, the importance of community support, and how her personal experiences shaped her entrepreneurial spirit. The conversation highlights the significance of overcoming obstacles, the value of education, and the drive to help others in the community. Nayeli's story serves as a motivation for young mothers and aspiring entrepreneurs, emphasizing that with determination and support, it is possible to build a successful life and business. Takeaways: Nayeli's journey reflects the challenges and triumphs of being a teen mom. Education and personal goals can inspire future generations. Nayeli emphasizes the importance of helping others in her community. Nayeli's story highlights the importance of cultural values and family support. Chapters 00:00 Introduction to Nayeli's Journey 03:35 Overcoming Challenges as a Teen Mom 06:01 Navigating Life and Career 08:31 The Impact of Family Dynamics 11:04 Reflections on Motherhood and Growth 13:28 Cultural Heritage and Values 15:58 Building a Future for the Next Generation 21:38 Navigating Sacrifices for a Better Future 24:43 The Journey to Independence: A Mother's Perspective 25:11 From Employee to Entrepreneur: The Leap of Faith 29:40 Building a Business to Serve the Community 33:37 The Power of Community and Support 36:43 Faith and Growth in Business 39:18 Inspiring Others Through Personal Stories Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠ (https://www.mamacounts.com/)https://mamacounts.com⁠⁠ Let’s connect! Facebook:⁠⁠ Noemi Aguilar Horta⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠ ⁠@NoemiMamacounts⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

11. 

    3 Nov 2025

    Episode 4: Faith in the Marketplace: Trusting God in the Grind with Martin Horta

    In this heartfelt and inspiring episode of Called to Count, Noemi sits down with her father — the man who modeled resilience, discipline, and an unshakable work ethic. Together, they explore his immigration story, the sacrifices that shaped their family’s future, and the entrepreneurial spirit that inspired Noemi’s own path as a business owner and mentor. Listeners will hear how faith, family, and determination carried him through challenges, and how his definition of success has evolved through the years. From humble beginnings to building a life anchored in purpose, this episode is a moving reminder that true legacy isn’t just about what we achieve — it’s about the values we pass on to the next generation. You’ll Learn: The real story behind Noemi’s father’s immigration journey and the lessons it taught about perseverance. How early challenges became the foundation for a lifelong entrepreneurial mindset. The importance of faith, integrity, and family in building lasting success. Insights on legacy, gratitude, and staying grounded while pursuing your dreams. Listen to This Episode If You: Are inspired by family legacy and immigrant success stories. Want to reflect on how faith and perseverance shape entrepreneurship. Believe that the greatest lessons in life often come from the people closest to us. Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠ https://mamacounts.com⁠⁠ (https://www.mamacounts.com/) Let’s connect! Facebook:⁠⁠ Noemi Aguilar Horta⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠ ⁠@NoemiMamacounts⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

12. 

    3 Nov 2025

    Episode 3: It’s More Than Just Bookkeeping

    In this episode, Noemi Aguilar explores the concept of 'It's more than just bookkeeping,' emphasizing the importance of mindset over skill set in entrepreneurship. She shares transformative stories of mothers who have navigated personal challenges through their businesses, highlighting the freedom and flexibility that entrepreneurship can provide. The discussion encourages listeners to dig deep into their motivations and understand their 'why' in business, reinforcing that building a business is about more than just financial success. Takeaways: It's more than just bookkeeping; it's about mindset. Think of it as 80% of success is mindset, 20% is skill set. Your 'why' should be strong enough to motivate you. Building a business offers freedom and flexibility. Investing in yourself is key to success. Chapters 03:20 The Importance of Mindset in Business 07:56 Transformative Stories of Moms in Business 14:27 Navigating Life's Challenges Through Business 16:54 Understanding Your 'Why' in Business Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠ https://mamacounts.com⁠⁠ (https://www.mamacounts.com/) Let’s connect! Facebook:⁠⁠ Noemi Aguilar Horta⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠ ⁠@NoemiMamacounts⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

13. 

    3 Nov 2025

    Episode 2: The Power of Brave Choices: Taking the Leap Toward a Life of Freedom and Peace with Lauren Golden

    In this episode, Noemi Aguilar-Horta sits down with Lauren Golden to discuss her journey as an entrepreneur and the importance of building a life that aligns with personal values. They explore themes of freedom, family dynamics, community, and the courage to embrace change. Lauren shares her experiences of navigating motherhood while pursuing her business goals, the significance of in-person events, and the lessons learned from her entrepreneurial journey. The conversation emphasizes the importance of being brave, even in the face of fear, and living authentically. Takeaways: Lauren emphasizes the importance of being present with family while pursuing business goals. The journey to entrepreneurship often begins with a desire for freedom and flexibility. Embracing change is a vital part of personal and professional development. Personal growth often comes from navigating challenges and changes. Chapters: 00:00 Introduction to Freedom-Based Business 04:41 Lauren's Origin Story 12:21 Navigating Relationships and Entrepreneurship 19:48 Creating a Freedom-Based Lifestyle 27:34 Empowering Women Through Business 29:24 The Power of Community and Events 37:22 Embracing Change and Personal Growth 49:20 Taking the Leap: Advice for Moms 55:01 Living Authentically and Finding Purpose Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠https://www.facebook.com/groups/mamacounts⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠ https://mamacounts.com⁠ (https://www.mamacounts.com/) Let’s connect! Facebook:⁠ Noemi Aguilar Horta⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram: ⁠@NoemiMamaCounts⁠ (https://www.instagram.com/noemimamacounts/) TikTok: ⁠@NoemiMamaCounts⁠ (https://www.tiktok.com/@noemimamacounts) Youtube: ⁠@NoemiMamacounts⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

14. 

    3 Nov 2025

    Episode 1: Why Called to Count?

    In the inaugural episode of 'Called to Count', Noemi Aguilar shares her journey of starting a podcast aimed at empowering mothers, entrepreneurs, and anyone navigating life's challenges. She emphasizes the importance of stepping out of comfort zones, sharing personal stories, and building a supportive community. The podcast will explore themes of motherhood, business, faith, and personal growth, with a focus on encouraging listeners to take action in their own lives. Takeaways: Noemi's passion for podcasting stems from her love of sharing stories. Sharing stories can create a sense of community and connection. The podcast will feature discussions on motherhood, business, and faith Future episodes will include guest interviews and diverse topics. Chapters: 03:19 The Purpose Behind the Podcast 05:41 Embracing Stories of Faith and Business 08:36 Building Community Through Shared Experiences 10:14 Navigating Life as a Teen Mom 14:11 The Role of Faith in Personal Growth Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠ (https://www.facebook.com/groups/mamacounts) Learn more at:⁠⁠ https://mamacounts.com⁠⁠ (https://www.mamacounts.com/) Let’s connect! Facebook:⁠⁠ Noemi Aguilar Horta⁠⁠ (https://www.facebook.com/noemiaaguilarhorta) Instagram:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.instagram.com/noemimamacounts/) TikTok:⁠ ⁠@NoemiMamaCounts⁠⁠ (https://www.tiktok.com/@noemimamacounts) Youtube:⁠ ⁠@NoemiMamacounts⁠ (https://www.youtube.com/@NoemiMamacounts%E2%81%A0)

15. 

    28 Oct 2025

    Welcome to the Called to Count Podcast!

    Welcome to Called to Count: It’s More Than Just Bookkeeping, a MamáCounts Podcast with your host, Noemi Aguilar-Horta — mamá, entrepreneur, and mentor to women building businesses with purpose. This is more than a show about numbers. Here, we talk about motherhood, faith, and the freedom that comes from running a business on your terms. Whether you’re just starting your bookkeeping journey or growing a firm that supports your family, you’ll find encouragement, practical strategies, and faith-filled conversations that remind you: you were created to count. Expect a mix of inspiring interviews, honest mompreneur stories, and real-world tips for building a business that not only provides income but also aligns with your calling. Because you’re not just called to work — you’re Called to Count. Hey Mamás! Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts! RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: https://www.facebook.com/groups/mamacounts (https://www.facebook.com/groups/mamacounts) Learn more at: https://mamacounts.com (https://www.mamacounts.com/) Let’s connect! Facebook: Noemi Aguilar Horta (https://www.facebook.com/noemiaaguilarhorta) Instagram: @NoemiMamaCounts (https://www.instagram.com/noemimamacounts/) TikTok: @NoemiMamaCounts (https://www.tiktok.com/@noemimamacounts) Youtube: @NoemiMamacounts (https://www.youtube.com/@NoemiMamacounts⁠)

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Apple Podcasts (US)

5.0 / 5

8 ratings

Contact Called To Count: Its More Than Just Bookkeeping

Guest appearances

Books guests

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