Cambridge Executive Business Insights

About Cambridge Executive Business Insights

Cambridge Executive Business Insights: Rethinking AI is the second series of the podcast from Cambridge Judge Business School Executive Education. Hosted by Jaideep Prabhu, Professor of Marketing at Cambridge Judge, the series explores a timely and provocative question: what if the future of artificial intelligence isn’t about building ever-bigger systems, but about building smarter ones? The series introduces the concept of frugal AI, an approach to artificial intelligence focused on doing more with less. At a time when AI systems are becoming increasingly resource-intensive, Rethinking AI explores alternative paths that prioritise efficiency, accessibility, and purposeful innovation. The podcast brings together leading academics, technologists, entrepreneurs, and business leaders to discuss the ideas, stories, and experiments reshaping how we design and deploy AI. Across the series, conversations explore topics such as low-resource innovation, energy-efficient AI models, creative constraints in technology development, and the potential for frugal approaches to expand access and equity. Through these discussions, the series asks what it means to rethink intelligence in a world facing growing technological and environmental challenges. Ultimately, Rethinking AI explores how we can build AI systems that are not only powerful, but also purposeful, efficient, and inclusive. About the host Jaideep Prabhu is Professor of Marketing at Cambridge Judge Business School and a leading expert on innovation, strategy, and inclusive growth. His research focuses on frugal innovation, developing affordable, sustainable solutions that deliver greater value with fewer resources. Jaideep is the co-author of the internationally acclaimed book Jugaad Innovation and Frugal Innovation: How to Do Better with Less. His work explores how organisations can rethink innovation to make products, services, and technologies more accessible, efficient, and sustainable. At Cambridge Judge Business School, Jaideep teaches and researches how businesses can harness frugal innovation to address global challenges while creating lasting economic and social impact.

Publisher

Cambridge Judge Business School

Category

business

Language

en

Explicit

No

First episode

24 Jul 2025

Latest episode

29 Sept 2026

Latest episodes

35 episodes in the feed.

1. 

   29 Sept 2026

   The Economics of Frugal AI

   In this episode, Professor Jaideep Prabhu is joined by Simone Lenzu, Assistant Professor of Economics and Policy at Cambridge Judge Business School, to look at AI through a macroeconomic lens. Their conversation moves beyond the technology itself to consider where the vast resources flowing into AI are going, and what that means for productivity, investment and the wider economy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

2. 

   16 Sept 2026

   Beyond Productivity: How leaders should think about AI

   In this episode, Viren Lall the Managing Director of ChangeSchool introduces a new way of thinking about AI, one that shifts the focus from technology to leadership attention. He explains why AI should be treated as an investment rather than a convenience, introducing practical frameworks including the AI Allocation Matrix, the AI Investment Loop and the concept of "skim tax", that is the hidden organisational cost of accepting AI's first plausible answer without critical thinking. Viren explores how disciplined practices such as challenging, checking and capturing AI outputs help leaders build organisational capability rather than simply generating faster work. The conversation also examines governance in the age of autonomous AI, arguing that as decisions increasingly happen at machine speed, accountability becomes a board-level responsibility. A thoughtful exploration of how leaders can use AI to strengthen, rather than replace human judgment. Learn more about your ad choices. Visit podcastchoices.com/adchoices

3. 

   1 Sept 2026

   From AI experiments to real business transformation

   In this episode, Paul Henninger, UK Head of Technology & Data and Global AI Leader at KPMG, shares lessons from helping organisations (and KPMG itself) embed AI into everyday business operations. Paul explains why the biggest barriers to AI adoption are not technical but organisational, describing the challenges of fear, focus and friction that emerge as automation scales. He discusses why companies should tackle their biggest business problems rather than isolated AI use cases, how cross-functional teams combining engineers with domain experts accelerate progress, and why meaningful value only comes when organisations redesign entire processes rather than simply adding AI tools. Drawing parallels with previous industrial revolutions, Paul argues that AI requires leaders to rethink structures, governance and ways of working, not just technology. An insightful discussion on why successful AI adoption is ultimately about organisational redesign and human leadership. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.