Welcome to Campaign Confessions, the podcast that uncovers the real stories behind the brands you know and love - or love to hate. Hosted by Lizzie and Peppi from Sunny Advertising, we’re talking all things PR, advertising and socials.
From the campaigns that nailed it to the ones that missed the mark, we’re pulling back the curtains on what it really takes to create the stories shaping our world. So, whether you’re in the industry or just curious about what happens behind the scenes, this is the place to be.
It’s time for Campaign Confessions...
CONFESSION 7: Cricket, But Make It Chaos (The Fun Kind)
Traditional cricket? Not here. When others play it straight, Brisbane Heat brings the fireworks, literally.
In this episode of Campaign Confessions, we chat with Nic Laube from Brisbane Heat about flipping the script on Australia’s summer sport. With Big Bash League you can expect kiss cams, boundary bangers, pyrotechnics, and a fan experience that’s part sport, part spectacle.
Nic takes us behind the Heat’s bold brand playbook, where marketing meets entertainment, and fun is serious business.
Here’s what we cover:
Why you don’t have to do what’s always been done
How Brisbane Heat built a brand on energy, edge, and colour
Achieving sell out stadiums and becoming the most followed sporting club in Oceania
What it takes to entertain a stadium (and sell it out)
This one’s for the marketers, the sports nuts, and anyone who’s ever asked: “What if we just made this way more fun?”
12 Nov 2025
CONFESSION 6: The builder with no hammer
He’s 29, not a tradie, and running a 40-year-old building company with brains, heart… and a love of champagne.
In this episode of Campaign Confessions, Alex Dwyer reveals how he’s steering Dwyer Quality Homes into the future, backed by systems, strategy, and a team that thrives on trust (and the occasional office prank).
Building with smarts, leading with soul. Listen now.
2 Sept 2025
CONFESSION 5: The Woman Behind the Handshake That Moves Millions
Ali Thompson certainly knows how to leave a lasting impression. With her vibrant style, radiant smile, and signature firm handshake, Ali’s energy is instantly contagious. Pair that with sharp business acumen and an unshakable passion for connecting people, and it’s no wonder she’s played such a pivotal role in bringing a wave of major business events to our region over the past three years.
In this episode of Campaign Confessions, Ali takes us behind the curtain to share her experience working with major international destinations to secure world-class business events, and why they’re such a vital driver of economic growth.
So, pour yourself a glass of chardy (Ali certainly will!) and settle in for a lively conversation with a regional powerhouse who has earned the respect of her peers across the globe.
6 Aug 2025
CONFESSION 4: Confession #4: From Kevin 07 to Kicking Goals for Good
From the buzz of Kevin Rudd’s iconic Kevin 07 campaign to powerful and meaningful comms with Football Australia, Katrina Hicks knows what it takes to make an impact. In this episode of Campaign Confessions, she takes us behind the scenes of her career highlights, global lessons, and the art of blending high-performance strategy with heart-led advocacy.
Most recently the Fundraising and Partnerships Lead with Wishlist, Katrina reflects on creating change that lasts, championing community causes, and leading with purpose.
It’s a powerful conversation on influence, impact, and finding the sweet spot between strategy and soul.
1 Jul 2025
CONFESSION 4: Meta, Uber Eats, Uber Freight… and it all started with a Sunny internship.
Bridget McCulloch discusses her global marketing career, including scaling strategies across Europe and a sabbatical, which began with a Sunny Advertising internship, in this interview.
5 May 2025
CONFESSION 3: From Nightclubs to Kart Tracks; it's the Business of Fun!
In this episode, we’re lifting the helmet with Ferre De Deyne - tourism icon, adventure seeker, and the man who turned fun into big business.
From Belgian nightclubs to Aussie kart tracks, Ferre spills the real stories behind his wild ride, his passion for community, and why helping others have fun is the ultimate success strategy.
4 Apr 2025
CONFESSION 2: Trust, Triggers & Telling the Truth in Charity Marketing With Geoff Harrison, Destiny Rescue
In this episode of Campaign Confessions, we chat with Geoff Harrison from Destiny Rescue about navigating charity and NFP marketing in a world of skepticism. From telling powerful stories with limited detail to setting boundaries to avoid burnout, Geoff shares how to build trust, evolve through economic pressure, and turn corporate lessons into life-saving impact. It’s honest, insightful, and full of heart. Listen now.
17 Feb 2025
CONFESSION 1: PR In Tourism—THE GOOD, THE BAD & THE WILD with Peter Hook
Buckle up, because today we’re going deep into the world of PR in tourism with a guy who’s been there, done that, and probably wrote the press release about it. Peter Hook, a legend in the PR space has spent decades shaping the stories that get people packing their bags for Australia—from promoting Kakadu (and its crocs 🐊) to putting the Sunshine Coast on the map.
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