Exploring the opportunities at the intersection of the marketing, innovation, and gaming worlds.
Conversations and advice from leaders in the gaming and marketing eco-systems.
We talk with the publishers, platforms, brands, and the gamers that turned their passion into a profession.
As gaming continues to evolve into one of the world’s most dynamic industries, brands are increasingly looking to find an authentic role in that world. So that's where we start.
Connect - hello@campaign-mode.com
How Facebook Gaming is Looking to Bring Out the Best in All Communities
In this week's episode, Dan talks with Claire Weston, Global Director of Partnerships Marketing at Facebook. Claire is one of the leaders of Facebook's Gaming Partnerships team. They cover topics ranging from how Facebook is looking to give voice to underrepresented gamers, how they consider mental health to be a key component of bringing the best out of all communities, and what the near future might hold for both Facebook gaming and the broader gaming world.
20 Apr 2021
How the Worlds Leading Esports Organization has Navigated the Pandemic
In this episode, Dan welcomes Eli McCarrel back to the podcast. As a little refresher, Eli is the Director of Global Brand Partnerships at ESL gaming. He works with brands to help them play a meaningful role with the ESL in gamers' lives. Dan and Eli talk about how the Esports League has pivoted successfully during the pandemic and how one of their new partnerships is embracing cutting-edge tech to bring a new kind of festival to life.
You can learn more about the ESL here - https://www.eslgaming.com/
You can learn even more about Dreamhack Beyond...here - https://esportsobserver.com/dreamhack-at-homer-experience/
Questions? Want to be a guest? You can reach Dan here - dan@campaign-mode.com
2 Dec 2020
Why Gaming is the new Living Room, Mall and Arena
In this week's episode, we talk with the Futurist, Speaker, and Founder of M7 Innovations, Matt Maher. Matt has guided executive teams at Fortune 100 companies through the ever-changing media and technological landscapes. Matt specializes in artificial intelligence, augmented and virtual realities, the internet of things (IoT), and voice technology. He formerly served as VP of Innovation at Assembly, AdAge’s 2018 Agency of the Year, as well as Director of Content at Interpublic Group’s Initiative. He has given keynote presentations on innovation at CES, SXSW, Advertising Week.
More on M7 Innovations: https://www.m7innovations.co (https://www.m7innovations.co/)
Connect with Campaign Mode: hello@campagin-mode.com
18 Nov 2020
Why Brands Need to Focus on Community More Than Audience
This week we welcome Sara Wilson to the podcast. Sara is a journalist and the founder of SW Projects.
A swiss army knife of talent, prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, served as an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including The Economist, People magazine, and The Independent.
She has been featured as an authority on digital strategy in Forbes (https://www.forbes.com/sites/alizalicht/2020/01/01/how-to-build-a-successful-consulting-business/), Women's Wear Daily (https://wwd.com/business-news/media/facebooks-sara-wilson-talks-tapping-into-the-fashion-community-on-instagram-7513389/), Vogue (https://www.vogue.com/article/kate-upton-model-social-media), Fast Company (https://www.fastcompany.com/3039584/instagram), Stylus’ State of Media 2020 report (https://www.stylus.com/xksspb), at SXSW (https://panelpicker.sxsw.com/vote/43272), and on the Girlboss Radio podcast (https://podcasts.apple.com/no/podcast/sara-wilson-founder-of-sw-projects/id1041122387?i=1000423826387). She has also written on the theme for the Harvard Business Review (https://hbr.org/2020/02/the-era-of-antisocial-social-media), AdAge (https://adage.com/article/opinion/wework-may-have-overreached-lifestyle-brands-arent-going-anywhere-heres-why/2224176), and Quartz (https://qz.com/quartzy/1346190/goop-gwyneth-paltrow-and-the-wellness-industry-created-a-new-religion/). So she's more than qualified to talk about all things community and gaming with us!
Find Sara and her work on the following links
Website - swprojects.co (http://swprojects.co/)
Linkedin - www.linkedin.com/in/saraewilson/ (https://www.linkedin.com/in/saraewilson/)
Twitter - www.twitter.com/wilsonspeaks (https://twitter.com/wilsonspeaks)
Instagram - www.instagram.com/sarawilson (https://instagram.com/sarawilson)
Digital Campfires - https://www.digitalcampfires.co/ (https://www.digitalcampfires.co/)
HBR piece: https://hbr.org/2020/02/the-era-of-antisocial-social-media (https://hbr.org/2020/02/the-era-of-antisocial-social-media)
Connect with us at Campaign Mode
Email - hello@campagin-mode.com
5 Nov 2020
The Critical Importance of Gaming's Social Side
On this week's show, we talk with the Founder and CEO of Social Media Week, Toby Daniels. Toby is one of the world's most influential thought leaders in the social and conference platform space. Toby and Dan talk about how Social Media Week has successfully pivoted to an online experience, why the term social is broadening thanks to gaming and which Pheonix will rise from the ashes after the 2020 sh*t show has passed. There's also a little table-thumping to add to the excitement.
Connect with us at Campaign Mode - hello@campagin-mode.com
Check out the Social Media Week Plus platform - www.smw.plus/discover
29 Oct 2020
Inside the Agency with One of Adland's Gaming Leaders
In this episode, Dan talks with Amanda Davis, Associate Director of Gaming for the global ad agency, Grey. Amanda talks about her experience leading gaming for a big ad agency and her POV on how brands shouldn't be scared to find partners in the gaming space, and add value to that partnership. She also discusses her thoughts on the last few months of the year and how we may be in for an interesting last quarter.
4 Aug 2020
The Next Generation of Gaming Taste Makers
This week we speak with Gabe Groenendaal. Gabe is a recent graduate from one of the most prestigious gaming programs in the world, The Game Center at NYU Tisch School of the Arts. A Game Design major, he let's light in on magic as he discusses the program and his broader thinking on the future of the gaming industry. We talk about the opportunities for brands to partner in the very earliest of stages with developers, and how brands should think more like a game designer, and less like a business when it comes to reaching gamers.
For more information on Campaign Mode or to just say hello, you can connect with us here - hello@campagin-mode.com
10 Jul 2020
HIT/POINTS - Nothing replaces the legwork of learning
Hit Points is how Campaign Mode gets to the point. We take 3 minutes and breakdown how brands and the gaming industry should strategically work together. On this minisode, Dan Bennett talks about the 'legwork of learning' and how nothing can replace getting out there and getting involved with the game and community that you want your brand to be a part of.
9 Jul 2020
Learning from the NBA 2K League with the Head of Content & Media
In this week's Campaign Mode, we talk with Matt Arden the Head of Content and Media at the NBA 2K League. Matt talks about how nothing replaces 'the leg work of learning' when it comes to understanding how to engage with a platform and it's community. We hear about how the 2K league has pivoted during the pandemic and how they engage with brands and gamers alike.
Say hi - hello@campaign-mode.com
9 Jun 2020
Inside APEX LEGENDS with the Head of Experience Design
This week on the podcast we welcome Aaron Rutledge to the show. Aaron talks to us about his role on Apex Legends at Respawn Entertainment, and we discuss the brand opportunities that live in gaming's 'third place'.
28 May 2020
How the worlds largest Esports company is helping brands be authentic in gaming
Today we welcome Eli McCarrel to the podcast. Eli is the Director, Global Brand Partnerships for ESL gaming and has some deep insight into the Esports world. Dan and Eli cover plenty of topics and talk about how ESL gaming helps bring brands to gaming community in an authentic way.
20 May 2020
HIT/POINTS - Why marketers MUST play the game
Hit Points is how Campaign Mode gets to the point. We take 3 minutes and breakdown how brands and the gaming industry should strategically work together. On this minisode, Dan Bennett talks about how brands should be thinking about the gaming space. Specifically, how marketers should also be gamers, or at very least and as a start, understand intrinsically how the games and streaming platforms work.
Want to hear from some of gamings biggest names? Then treat your ears to the main Campaign Mode podcast here - https://open.spotify.com/show/0eGObunlkg9I7Yhm0CWIpp
Take the Quantic Foundry survery - https://apps.quanticfoundry.com/surveys/start/gamerprofile/
Reach out to us at Campaign Mode - hello@campaignmode.com
Visit the YouTube channel - https://www.youtube.com/channel/UCdC9TOTeIrRh25QoTCBM0LQ (https://www.youtube.com/channel/UCdC9TOTeIrRh25QoTCBM0LQ)
19 May 2020
HIT/POINTS - For brands entering gaming it's AUTHENTICITY or DEATH
Hit Points is how Campaign Mode gets to the point. We take 3 minutes and breakdown how brands and the gaming industry should strategically work together. On this minisode, Dan Bennett talks about how vital it is to be authentic. As the title says, it's literally authenticity or death.
Want to hear from some of gamings biggest names? Then treat your ears to the Campaign Mode podcast here - https://open.spotify.com/show/0eGObunlkg9I7Yhm0CWIpp
If you would rather see their lovely faces, then you can do that here - https://www.youtube.com/channel/UCdC9TOTeIrRh25QoTCBM0LQ?view_as=subscriber (https://www.youtube.com/channel/UCdC9TOTeIrRh25QoTCBM0LQ?view_as=subscriber)
Connect with us - hello@campaign-mode.com
16 May 2020
Why 368 is one of the worlds most valuable partners to the creator and gaming communities
In this week's episode of the Campaign Mode podcast, Dan talk's with Paul Lays, the CEO of 368, the company he co-founded in 2018 with Casey Neistat. Paul talks to us about why 368 was created and how they have added gaming into the mix as a central part of their offering. An offering that has always set out to serve the creator and gaming community.
More on 368 here - https://www.368.nyc/
368 on Insta - https://www.instagram.com/368/?hl=en
Campaign Mode Podcast on YouTube - https://youtu.be/Qet2GX_GU4k (https://youtu.be/Qet2GX_GU4k)
Questions? Ask us - hello@campaign-mode.com
8 May 2020
From NBA to NRG, how Andy Miller and his organization are changing the Esports game
This week on the Campaign Mode podcast we talk with Sacramento Kings and NRG Esports owner, Andy Miller. Few people know the gaming and sports world quite like Mr. Miller. He shares his thoughts on how brands need to think to succeed in gaming, and how gaming will emerge from our current lockdown.
Join us weekly as we explore the business of gaming and gaming for business. We’ll connect with the foremost leaders in the gaming space, the pioneering brands who broke in early, and the gamers who turned their passion into a profession. As gaming continues to evolve into one of the world’s most dynamic and quickly growing industries, brands are increasingly looking to find an authentic role in that world. Similarly, gamers are unlocking new opportunities for themselves. We'll talk about it all here on the Campaign Mode channel.
More on NRG can be found here - http://www.nrg.gg/ (http://www.nrg.gg/)
Questions? Hit us up at Hello@camapaign-mode.com
30 Apr 2020
How Roc Nations UNANIMOUS GAMES and Earl Patton are disrupting an industry
Join us weekly as we explore the business of gaming and gaming for business. We’ll connect with the foremost leaders in the gaming space, the pioneering brands who broke in early, and the gamers who turned their passion into a profession. As gaming continues to evolve into one of the world’s most dynamic and quickly growing industries, brands are increasingly looking to find an authentic role in that world. Similarly, gamers are unlocking new opportunities for themselves. We'll talk about it all here on the Campaign Mode channel. Today we talk to Earl Patton the Chief Marketing Officer of Roc Nations gaming division, Unanimous Games. A pioneer in sports marketing before joining the gaming industry, Earl talks to us about everything from how he got started, to how he helped bring a certain LeBron James to the Cleveland Cavaliers and ultimately how he is helping Unanimous Games lead in the Esports and gaming world.
More info on Earl and Unanimous Games can be found at - https://unanimousgames.com/ (https://www.youtube.com/redirect?redir_token=YT6Y1mWpELGiZ1gcu8Wg0Xtwc5V8MTU4ODMzNDk4MUAxNTg4MjQ4NTgx&event=video_description&v=TOLJ7-wKcs0&q=https%3A%2F%2Funanimousgames.com%2F)
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