Campaign podcast

About Campaign podcast

Welcome to Campaign Asia-Pacific's podcast, our look at the biggest stories, campaigns, advertising and media issues in the Asia Pacific. Read more at https://www.campaignasia.com/ (https://www.campaignasia.com/)

Publisher

Campaign Asia-Pacific

Category

arts · business

Language

en

Explicit

No

First episode

28 Apr 2021

Latest episode

26 Mar 2024

Latest episodes

8 episodes in the feed.

1. 

   26 Mar 2024

   Fireside chat with Yahoo’s MD for AUSEA, John McNerney

   Yahoo's MD for AUSEA, John McNerney, shares strategies for marketers to navigate cookie deprecation and AI adoption in this interview.

2. 

   28 Feb 2023

   7: Meta's Dan Neary, VP of APAC

   Meta's VP of APAC, Dan Neary, discusses AI, TikTok, ATT, and the metaverse with Campaign's tech and media editor Shawn Lim in this insightful interview.

3. 

   30 Sept 2022

   6: Creation stories 6: How retailer Bananain used noodles as a recurring campaign theme

   Host [Host Name] interviews [Guest Name], who explains how retailer Bananain creatively linked noodles to summer clothing in a memorable campaign.

4. 

   9 Sept 2022

   5: Creation stories 5: How to create a virtual influencer with Down syndrome

   Host [Host Name] interviews [Guest Name], a virtual influencer creator, about building inclusive digital identities.

5. 

   18 Mar 2022

   4: Creation stories 4: Metaverse malfunctions make for a great credit-card ad

   Host Richard Bleasdale interviews Pathatai Kulachan, Athip Sinpagekan, Praewpakorn Chumsaina Ayudhaya, and Sarut Yungcharoen about creating a memorable metaverse credit-card ad for Krungsi First Choice.

6. 

   8 Jul 2021

   3: Creation stories 3: How to make people 'GAF' about a loyalty program

   Host Richard Bleasdale interviews Jarrod Flood of Flybuys and Jamie Herman of CHE Proximity about creating a rap campaign to revitalize a loyalty program's relevance and engagement.

7. 

   8 Jun 2021

   2: Creation stories 2: An electrifying Thai zombie comedy

   Host Richard Bleasdale interviews Dusadee Rotrakarn, Natkanate Ruengrujmethakul, and Saharath Sawadatikom about creating a Thai zombie comedy for car batteries, revealing how humor drives engagement and results.

8. 

   28 Apr 2021

   1: Creation stories 1: New Zealand says, 'Good morning, world'

   Richard Bleasdale interviews Jill Chestnut of Tourism New Zealand and Tony Bradbourne of Special Group New Zealand about their innovative "Good morning, world" campaign, revealing strategies for brand platforms and client-agency partnerships.

Who has been a guest on Campaign podcast

Names identified in recent episode analyses. Showing up to five guests.

• John McNerney
• Dan Neary
• Unknown
• Pathatai Kulachan
• Athip Sinpagekan

Contact Campaign podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.